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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

01:02

#955 Customer Focused Copy

More than a Few Words ·

2024/01/21

Long before I worked on my first website, I was writing content for brochures and direct mail campaigns. Many of the lessons I learned about good copywriting then are absolutely transferable to the digital age. If you want to create great content that's engaging and interesting your copy must be is focused on your reader. One of the simplest tests is what I call the pencil test. Get two pencils, one a blue and one red. Print out that page of web copy and start circling every word that is first

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12:29

#954 Listen toThis

More than a Few Words ·

2024/01/18

I'm glad you're listening to this episode, but are you actively listening? That's the topic I dove into with Patrick Donadio, author of the book "Communicating with Impact," which outlines a process designed to improve communication, increase profits, and boost performance in less time. Our conversation kicks off stressing the pivotal role of setting intentions in communication, underscoring that a clear purpose steers the entire interaction. As we explore the significance of listening, particularly

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11:37

#953 Create Human Centered Content

More than a Few Words ·

2024/01/16

From our archive: Scott Murray thinks marketers have to stop selling, promoting and clinging to outdated strategies and tactics. Instead they need to create content to spark engagement, conversation and inspiration from their audience. As we've moved from print to digital, control has shifted from the marketer to the consumer. They decide when they will stop and look at your content and when they will scroll right by. To earn their attention, you need to put the right content on the right

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01:12

#952 What Will Your Offer Web Visitors?

More than a Few Words ·

2024/01/14

A great auto response campaign starts with an exchange, you offer something of value to a prospective customer, and in return, they give you their contact information. What can you trade? What is your inbound offer? The short answer is anything; any information that you have access to, that a prospective customer might be interested in. Here are just a few examples: Industry data, survey results and how-to guides. Customers always want to know how other people use your product or service. Case

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11:01

#951 Strategic Marketing

More than a Few Words ·

2024/01/11

You know, so many business owners say, “I know some of my marketing is working, but I’m not sure which 50%.” Well, if you want to up your success rate, you need a plan. Laura Wagenknecht the owner of Mosaic Business Consulting, is the perfect guide for this. She emphasizes the importance of unveiling your marketing gradually, focusing on niche markets, and tailoring your approach to different audiences. In our conversation, Laura dives into the intricacies of strategic marketing, especially for

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10:53

#950 -Sales Stories

More than a Few Words ·

2024/01/09

Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too. As our guest Tom Jackobs explains your need two types of stories in your sales process. The first is your personal story which explains why you do what you do and the second is a story of results. How you helped someone achieve their goal.

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00:56

#949 Write Yourself a Letter

More than a Few Words ·

2024/01/07

You have a whole year ahead of you. You will accomplish amazing things. So, what I want you to do right now is close your eyes and imagine that it's not January but December. Imagine all the things you've accomplished this year. Go ahead, write them all down. Put that piece of paper in an envelope and seal it. Don't open it until the last day of the year Dream Big Dream big both personally and professionally. Maybe you want to lose weight, expand your team, launch new products, or close more sales

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10:27

948 A New Take on PPC

More than a Few Words ·

2024/01/04

Today we're diving into the world of pay-per-click advertising. You know, it'd be fantastic if customers just stumbled upon our businesses, but we all know that's not how it works. Sometimes we need to invest in advertising, especially in this age of the internet where pay-per-click is an affordable option. But there are right ways and wrong ways to do it, and that's what we're chatting about today. To help me navigate this terrain, I invited Nick Gosling to join me. He's a fractional COO and

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10:44

#947 Selling the Dream

More than a Few Words ·

2024/01/02

Jake Stahl, a pioneer in conversational dynamics, joined me for a conversation about how business owners can better communicate the value they offer. The key is to understand your customer's needs and desires and create a compelling value statement that addresses those needs. Stahl suggests using the "3 Whys" technique to uncover the true dream outcome driving your customers. He suggested four simple questions you can use to build your value statement: Dream outcome: What do your customers

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01:47

#946 Burn the Boat

More than a Few Words ·

2023/12/31

The failure rates for early stage companies are staggering. Depending on the source the numbers range from 40% to 90% in the early years. And while the economy can play a role, one of the biggest reasons small business owners fail in the early years is they try to hedge their bets. There’s always that safety valve in the back of their head. “I can get a job, or I can do something else.” That back up plan approach doesn’t work. If you want to be successful, you have to treat your business like

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10:41

#945 Why Do Storytellers Have More Fun?

More than a Few Words ·

2023/12/28

I am pumped to have Tom Ruwitch on the show. Now, Tom is not your average business growth guru; he's a storytelling aficionado and a pioneer in content marketing. He is on a mission to rescue us from the clutches of mundane, prospect-repelling content that makes marketing feel like a never-ending drag. So, I kicked off the conversation with a simple question: Why do storytellers sell more? Tom broke it down, explaining that it's not just about regaling your own legendary origin story. It's about

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10:51

#944 - Absolute Marketing

More than a Few Words ·

2023/12/26

Creating great marketing content takes a while It is important, but if you’re not careful, it can take over so much of your time that you don’t have any time left to run your business. Our guest, Elizabeth Pampalone shares the secret to creating a year’s worth of content in a week through a process she calls Absolute Marketing. The system actually consists of five, the five pillars of marketing, branding, websites, social media, blogging, and email marketing. Start with a solid brand, defining who

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01:33

#943 - A Good CTA Drives Action

More than a Few Words ·

2023/12/24

Once someone starts to fill out your form, you want to be sure they take that last step to submit the form. But the truth is, people don’t actually like to submit. Although that is almost always the default choice when you build a form it is actually one of the least effective phrases you can use. Here are some better choices Use a word that commands action: click register, go or download Use language that actually promises the benefit: Get the case study, watch the video The stronger and more

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11:21

#942 Leverage Other People’s Platforms

More than a Few Words ·

2023/12/21

I had a great conversation with Jennie Wright, an email list building and lead generation strategist about how to leverage peer platforms to grow your email list. Jennie explains the easiest way to build your email list is by leveraging other people’s platforms. This can be done by appearing on other people’s podcasts, participating in giveaways and bundles, and speaking on panels and summits. She recommends that you do a little bit of due diligence before agreeing to be on someone’s

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11:31

#941 Lessons from a Lifelong Networker

More than a Few Words ·

2023/12/19

Albert Kaufman is a lifelong networker. His tips are timeless, which is why I am rereleasing this conversation from 2017. If you missed it back then, you don't want to miss it now.

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01:12

#940 - The Conversion Form - Where the Magic Happens

More than a Few Words ·

2023/12/17

Last week, I shared some tips for creating great landing pages. This time I want to focus on the submission form because, that's where the magic unfolds. When it comes to submission forms the more you ask for, the less you'll receive. Every additional question you toss in there is a chance your prospect will say "No Thanks" and leave before submitting their response. Keep it simple and only request what's absolutely necessary. For instance, if you're not planning to give them a ring, why bother

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10:50

#939 Build Your LinkedIn Brand

More than a Few Words ·

2023/12/14

Today's chat is about LinkedIn and the art of personal branding. I've been cultivating my personal brand for years, both online and offline, and one of my go-to tools is LinkedIn. Joining me for this insightful conversation is Matt Parkin, a LinkedIn Top Marketing Voice and a personal branding coach. Matt's expertise has been sought after by industry associations, companies, schools, and conferences. We're diving into the essentials of using LinkedIn to bolster your personal brand, and who better to

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09:50

938 -Use a Quiz to Find Your Best Prospects .

More than a Few Words ·

2023/12/12

What if you could determine who in your audience is your best client in just 180 seconds? My guest, Juliet Clark explains that with a well designed quiz your prospects will actually self-select, telling you with their answers if the are good, great or mediocre prospect. It starts with asking people to self-assess where they’re at on a scale of one to 10 in relationship to the results you can help them achieve. Keep the quiz short and sweet, and deliver useful information based on their

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01:14

#937 Build Better Landing Pages

More than a Few Words ·

2023/12/10

Hey there! Last week, I shared a few tips about crafting your offer, and today, we're diving headfirst into the world of landing pages. The goal of your landing page is to convince potential customers to say, "Yes, I absolutely want that!" An effective landing page has a single, laser-focused purpose. It is ok that visitors won't be getting to know you in-depth here; any distractions might derail them from filling out that all-important submission form. So, what makes a landing page truly great

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10:26

#936 The Multipurpose Business Plan

More than a Few Words ·

2023/12/07

Today we’re diving into business plans with Lura Wagenknecht. You’ve probably heard me harp on about the importance of business plans, and I know some of you might think it’s just a document collecting dust on a shelf. Well, let me tell you, every bit of that plan is gold, and Laura shared some great tips on how to make the most of it. Laura, the owner of Mosaic Business Consulting, is a seasoned business consultant and executive coach with over 30 years of experience. We’re both passionate about

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