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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

37:44

How To Make Your Brand Stand Out From Competitors

The Brand Marketing Show ·

2021/09/28

In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That’s the question today that I’ll be answering “How can I stand out in a competitive market when other stores are selling similar products and brands? How can I be different?” Such a good question! And such an essential part of your business to consider. As consumers we are faced with choices on which brand to choose nearly every

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36:50

3 Email Tweaks To Increase Sales In Your Online Store...

The Brand Marketing Show ·

2021/09/21

If you’ve been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you’re regularly sending out emails and have a series of automated emails providing valuable information and offers out to your customers but you’re kind of scratching your head saying “This is great Cath, but it’s just not quite working”, then I have three great suggestions for you to implement

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38:49

Growing MontiiCo, The Wins and Challenges Behind A...

The Brand Marketing Show ·

2021/09/14

Today’s interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire to. What I found inspiring about our chat was how honest Steph was about the journey and while she admits she’s no overnight success, she details the challenges and sacrifices she’s made to achieve where is she is today

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32:17

Overcoming Roadblocks in Selling On Your Online Store

The Brand Marketing Show ·

2021/09/07

What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, or fashion accessories. Any product really where a customer usually likes to touch or try a product before buying it. So how can you overcome this roadblock in your customers mind and give

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44:55

Persuasive Product Photography with Janelle Changuion

The Brand Marketing Show ·

2021/08/31

As the saying goes “A picture is worth a thousand words” and if you own an online business, particularly a product business, your images are your brand, your story, your conversation with your audience. Visual storytelling is the process of capturing an emotion or experience that you want your audience to feel when viewing your product. It captures their attention and imagination and takes them to the next level of desiring your product. Even before they buy your product they are imagining

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38:14

Planning Your Christmas Marketing for 2021

The Brand Marketing Show ·

2021/08/24

Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying patterns after last year - which means the big holiday spending period is going to be flipped on its head and majority of sales completed by Black

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48:04

How to Build and Sell A Business That Will Leave A...

The Brand Marketing Show ·

2021/08/17

When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Knowing that one day her products would grow into something bigger than what she could offer she set out to grow a legacy brand that could continue to make a difference in peoples lives without her. In this inspiring episode,

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37:47

10 Ways to Repurpose One Piece of Content

The Brand Marketing Show ·

2021/08/10

Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience's questions. When done right, your content will help you distance your brand from the competition. It will engage potential customers and provide the information they need to make their decision. It will present you in the best light possible. But, as I’m sure

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01:01:39

How To Develop A Game Changing Product From Dream To...

The Brand Marketing Show ·

2021/08/03

If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to prototyping and testing and colours and materials and… the list goes on! Julia is so forthcoming about her experience and generously shares her top tips to anyone who is considering

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36:04

How Much Should I Spend On Marketing My eCommerce...

The Brand Marketing Show ·

2021/07/27

A marketing budget is a balancing act: spend too much and you'll break the bank, but spend too little and no one will know that your business or your products even exist. Most of the literature out there on the topic of setting marketing budgets for your business focuses on two different methods of calculation: Percentage of Income, and Fixed budget. But none of this really accounts for how you should budget for marketing depending on the stage of business you’re in. And frankly, treating these

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42:51

How This Queen Serves A Community And Created An...

The Brand Marketing Show ·

2021/07/21

I’m so excited to share today’s episode with you! This week we sat down with Amy McGlade from The Breastmilk Queen to talk about her journey from working as a midwife to building a successful business that empowers breastfeeding mums. Amy has a massive goal and it’s driven 100% by the impact she wants to make in the world - and that’s to reach over a million breastfeeding mums and to give them the tools and resources to reach their own breastfeeding goals. And she’s well on the way to do that! But

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32:27

When Sh!t Happens In Business, Here's What To Do Next...

The Brand Marketing Show ·

2021/07/13

Setbacks happen in business. It’s impossible to avoid dealing with failure on some level when running your own business. Sometimes you make a mistake. Sometimes, someone else makes one that impacts you in your business. And sometimes, things change in the industry or market forces conspire against you. Now I feel sure we all know that business is never a straight line from the start line to achieving your goal. Do you know that cartoon of the two gold miners? One of them hits gold in his tunnel,

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38:43

Be The Change You Want To See In The World - The...

The Brand Marketing Show ·

2021/07/06

If you’ve ever wondered how you can incorporate your dream of being an entrepreneur with making a difference in the world then this episode is for you. Today I talk with Monica Meldrum who shares the inspiring story of Whole Kids - from how Monica created her business from scratch but with big dreams and values to becoming a household name with nationwide stockists and becoming a B-Corp Business. “...I think Whole Kids has always been about so much more than just a product. And it's been important

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39:20

6 Keys to Scaling Your Online Business

The Brand Marketing Show ·

2021/06/29

Have you ever found yourself looking at your goals for your business, whether it’s to get it to 7 figures in sales or to be stocked globally, or even simply to be working on your business 3 days a week, and wondered - how am I possibly going to achieve those goals? You know you want to get to the next level in business but how do you know what to focus on when you are overwhelmed every single day with doing ALL things in your business and every cent in equals two cents out? Are you wondering what it

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40:50

One Brands Journey from Wholesale to eCommerce...

The Brand Marketing Show ·

2021/06/22

I’m so excited to share today’s podcast episode and introduce you to Sharon Hunter, founder of much-loved kids brand Emondo Kids. Sharon’s story is a must listen case study for product brand owners as she originally started out building her business on social media and attending trade shows and expos. But then of course… 2020 happened! So what happens when one of your main sources of sales, in-person events, suddenly disappears? And while a large and engaged social media presence is fantastic for

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43:54

How Thinking Outside The Box Created A Viral Worthy...

The Brand Marketing Show ·

2021/06/15

In a world where it feels like there are new online businesses popping up every single day, it’s more important than ever to stand out from the crowd. But how do you do that when it feels like it’s all been done before? And then what happens if you get noticed and you have to be ready for all those orders! It can be a lot to think about but today's guest Laura Furiosi, founder of Rashoodz, has been there done that! In our conversation, Laura shares how she time and time again thought outside the

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54:12

The 3 Essential Pillars That Created A 7 Figure Brand

The Brand Marketing Show ·

2021/06/08

As an entrepreneur are you constantly looking for the secret silver bullet strategy that will finally take your business from struggling to flourishing? Are you easily distracted by shiny objects and jumping from one online course to another hoping it will have that one thing that will change everything? If so, you’re certainly not alone! I think it’s built into the entrepreneurs DNA to always be looking for the next big thing. Today’s guest, Kristy Rigby, a multiple brand entrepreneur, knows

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58:23

From Kitchen Bench to Around The World - Building a...

The Brand Marketing Show ·

2021/06/01

Have you ever wondered what it takes to build a brand from your kitchen bench to being stocked around the globe? Are you overwhelmed about the challenges you might have to face for such a journey or even how to start learning the skills that you think you’ll need to succeed? Well, today Cinzia from The Original Smoothie Bombs is with us to share her journey on what it took to go from discovering a solution to her own problem to becoming a solution for many families around the world. Cinzia

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40:51

Learning To Love The Ups And Downs To Build Long...

The Brand Marketing Show ·

2021/05/25

Today I am talking to a true pioneer in the world of eCommerce, the founder of Uberkate, Kate Sutton. I’m so excited to bring you this interview as Kate truly opens up about her journey of creating an award-winning personalised and gemstone jewellery brand over 18 years. There are so many important lessons that Kate shares but what resonated most with me was her experience in creating a long term successful business is not about having quick wins or finding the one thing that works. It’s about

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44:25

The Amazingly Simple Way I Grew My Store By 30%

The Brand Marketing Show ·

2021/05/18

How does growing your online sales by 30% sound? And better yet, how about if that increase in sales was mostly generated by a systemised process? Sounds pretty good right? But what’s even more exciting is that these sales are coming from a database of customers YOU own! That’s right, today I am going to talk about the power of email and how you can create a strategy of receiving regular sales that’s not dependent on circumstances outside of your control (looking at you iOS14!). In this weeks

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