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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

30:58

Priscilla and Jon Bostock Want to Break Free

Ponderings from the Perch ·

2020/12/18

In this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can be both fun and effective. Their discussion about Jon’s newest business, Truman's, covers everything from the inspiration of a good barista and the semantics of the word “duty” to recognizing the opportunity for innovation in industries and the legacy we leave through our professional journey. As

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23:58

Insights Marketing Day 2020 Recap from Intellicast

Ponderings from the Perch ·

2020/12/11

Originally broadcast on the Intellicast Podcast: On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees. Next Producer Brian gives some of his key

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20:41

Advocacy and Growth - A look at the Insights...

Ponderings from the Perch ·

2020/12/04

Calling all market research lovers! In this episode, Little Bird Executive Director and co-host Ashley Le Blanc and Insights Association CEO Melanie Courtright discuss why the industry needs you to be a part of the movement. After a momentous year of changes, Melanie breaks downs the lessons they’ve learned from 2020 and turns her eyes to the future of insights, research, and data analytics. As 2021 continues the trend of change Melanie and her team are taking on legislation, shaking it up with new

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25:23

Ashley and Juliana Wood Play the Long Game

Ponderings from the Perch ·

2020/11/27

In this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s diverse background includes marketing and PR in the publishing industry, Educational Program Management at the National Information Standards Organization (NISO), and the Healthcare Businesswomen’s Association. In her current role, she oversees the certifications for CIRQ, a wholly owned subsidiary of the

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24:10

Dear Priscilla: How Do I Build Relationships Remotely?

Ponderings from the Perch ·

2020/11/20

In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1: Dear Priscilla, From years of going to industry conferences I have a lot of colleagues to draw from and interact with on LinkedIn. This helps me start great conversations, which in turn increases the reach of my posts. But, I feel I'm just talking to colleagues and these efforts don't seem to make their way into the view of the prospects I'm

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33:42

Priscilla and Tiama Hanson-Drury Build a Longer Table

Ponderings from the Perch ·

2020/11/13

In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata. They discuss the creation of customer-centric products and solutions, including a mindset shift that Tiama utilizes to create products that walk the line between being bespoke and being reusable. Priscilla and Tiama discuss their involvement with and appreciation for Women In Research, and Tiama tells about her work with diversity and

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16:56

Priscilla and Ashley - 3 Email Marketing Myths Debunked

Ponderings from the Perch ·

2020/11/06

Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths. In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time! Email marketing is dying Email is still one of the most trusted forms of

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23:55

Priscilla and Colson Steber Look for a Needle in a...

Ponderings from the Perch ·

2020/10/30

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestock producers, feed mills, veterinarians, and more. “I joke that I

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20:03

Priscilla and Ashley - 3 Website Metrics that...

Ponderings from the Perch ·

2020/10/23

Simply put: Your website matters. Like really matters. In a digital world, it’s where people meet you - it’s your first impression to your future customers. But before you type in your URL and start auditing your website’s appearance, let’s talk about the metrics you should be tracking to evaluate performance. In digital marketing, data is how we track progress and make informed decisions. From determining your marketing budget to the details of your next campaign, your marketing metrics guide the

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48:23

Priscilla and Friends - Collaboration is the New...

Ponderings from the Perch ·

2020/10/16

Goodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.” In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the mentality of scarcity and how doing good for more people - even your

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34:40

Dear Priscilla: What Gives with LinkedIn Stories?

Ponderings from the Perch ·

2020/10/09

Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked, “Should I upload a photo of these pancakes I made?” or Should I

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43:54

Priscilla and Andy Foote Find the Missing Link on...

Ponderings from the Perch ·

2020/10/02

Are you struggling with using LinkedIn to effectively grow your network and generate leads? You’re not alone! In this episode of Ponderings from the Perch, host and LinkedIn wiz Priscilla McKinney chats with Advanced LinkedIn Strategies Coach Andy Foote. Andy is the author of “3 Stunningly Good LinkedIn Profile Summaries,” author of the LinkedInsights blog, and host of the Foote-Notes Podcast. Together, they discuss commonly seen but seldom diagnosed missteps on LinkedIn interactions, including “set

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34:14

Dear Priscilla: How Do I Avoid Virtual Conference...

Ponderings from the Perch ·

2020/09/25

You remember regular-old in-person conference fatigue, right? The packing, traveling, and reservations…the seminars, breakout groups and after-parties…the (slightly-tipsy) 2 am bedtime, and (still-tipsy) return to the fray? By contrast, one might assume that attending virtual conferences from either the office or the comfort of one’s home would be a walk in the park. And yet, digital conferences somehow combine all the frenetic information overload of in-person conferences, the focus struggle of

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50:34

Priscilla Interviews Bianca Pryor and Chrystal Day at...

Ponderings from the Perch ·

2020/09/11

During Greenbook’s IIeX North America 2020 event, Priscilla McKinney hosted a live visual podcast with Bianca Pryor, VP of Consumer Insights at BET, and Chrystal Day, Global Head of Marketing Measurement at Google. While 2020 has had its share (and more!) of hardship and struggle, it has also fostered many new opportunities for increased representation and social impact. Bianca and Chrystal discuss their roles, and the opportunities they are finding to champion diversity and inclusion in the MRX

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25:17

Priscilla and Mary Martha Stasinopoulos - Fireside...

Ponderings from the Perch ·

2020/09/11

At Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO and Momma Bird sat down for a fireside chat with Mary Martha Stasinopoulos, Head of Consumer Insights at Kairos. Stasinopoulos came to Kairos after serving as Head of Consumer Insights at Glossier, and previously Insights Manager at HBO - each with wildly diverse internal insights configurations. Mary Martha discusses the differences between working in a well-established, process-oriented team versus starting from the ground up with

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23:43

Priscilla and Courtney Williams Discuss Continuous...

Ponderings from the Perch ·

2020/09/04

In this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insights, and the importance of the consumer voice. Growth, in any industry, poses an opportunity for reinvention and improvement. Sometimes, however, the growth becomes the focus, and the quality inadvertently falls by the wayside. Courtney’s work with QualSights, a visual insights platform, is centered around

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28:05

Priscilla and Mark Menig - Subjectivity of Data Quality

Ponderings from the Perch ·

2020/08/28

What constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and Little Bird Marketing CEO Priscilla McKinney geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for first

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25:09

Dear Priscilla: WTF is an SSI Score?

Ponderings from the Perch ·

2020/08/21

In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask. This episode is all about LinkedIn’s SSI Score. What is it? Where does it live in LinkedIn? What is it used for? If your SSI score is low, can you pay half a million dollars and still get into a top university? The SSI Score (Social Selling

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34:37

Priscilla and Josh Haynam Ask the Million Dollar...

Ponderings from the Perch ·

2020/08/14

Our notion of online quizzes is largely limited to ideas like, “Which Bertie Botts Every Flavor Bean Are You?” or “How Would You Die in an Agatha Christie Novel?” However, Josh Haynam, cofounder of Interact is proving that quizzes have a lot more to offer in terms of lead generation. Interact helps businesses (like Eventbrite, Forbes, American Red Cross, and Marie Forleo) build beautiful and engaging quizzes. Those quizzes are founded on the principle of curating helpful interactions with potential

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29:46

Dear Priscilla: Should I Be Paying for LinkedIn?

Ponderings from the Perch ·

2020/08/07

So, you’ve got questions about marketing. Not the type of questions you can just raise your hand and ask in the middle of a crowded auditorium. No, no. These are the questions you’re maybe a little…embarrassed to ask. Maybe you’re afraid you should already know the answer. Maybe you think you’re the only one with this particular problem. Fear not: you’re not alone! Between immeasurable speaking engagements, industry events, consultations, and online interactions, Little Bird CEO and podcast host

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