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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:17:38

How Does Brand Make Your Content Stand Out?

Content Amplified ·

2024/09/30

In this episode, we interview Mario Paganini, SVP of marketing. Mario shares his experiences in marketing leadership roles and provides insights on creating standout content in competitive industries. What you’ll learn in this episode: • How to align content strategy with business goals. • The importance of taking risks to differentiate your brand. • Why content is the key to driving emotional engagement with your audience. • Practical steps to stand out in a crowded market. • How inspiration

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00:16:35

Everything You Wanted to Know About Content Calendars

Content Amplified ·

2024/09/27

In this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her expertise on the importance of content calendars and how they can be used to align marketing efforts with business goals. What you’ll learn in this episode: • The role of content calendars in supporting business growth. • How to build a content calendar that adapts to change. • Key content pillars every marketer should use. • Tools and techniques to track the success of your content.

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00:17:13

How do you Learn Marketing Today?

Content Amplified ·

2024/09/26

In this episode, we interview Griffin Rowe-Cohen, a junior at Lake Forest College, majoring in Environmental Studies with a minor in English. He is already making waves in digital media through his work in graphic design, videography, and photography, particularly in the athletics sector.What you’ll learn in this episode: • How to self-teach marketing using trial and error • Tips for finding inspiration and staying on top of design trends • The power of networking and building connections

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00:16:27

How Can Brands Win with Video?

Content Amplified ·

2024/09/25

In this episode we interview Tim Davidson, owner of B2B Riz and a well-known B2B content creator on LinkedIn. Tim shares his unique approach to video content creation and the strategies he uses to stand out in a crowded digital space.What you’ll learn in this episode: • Why video content outperforms traditional written content • Simple and affordable video setups that any brand can use • How to find your brand’s unique voice through video • The creative process behind Tim’s viral

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00:20:35

What Makes a Winning Content Strategy?

Content Amplified ·

2024/09/24

In this episode, we interview Megan Effertz, a seasoned business transformation executive with vast experience in sales, marketing, and leadership roles across multiple sectors. Megan shares her insights on how to develop an effective content strategy and the importance of aligning it with the broader business objectives.What you’ll learn in this episode: • How to create a content strategy that supports your business goals. • The difference between content strategy and content tactics. • Key

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00:20:07

Repurpose your Content with Earned Media

Content Amplified ·

2024/09/23

In this episode, we interview Jake Wengroff, Senior Consultant at Technica Communications, specializing in public relations and content strategy for clean energy and climate tech industries. What you’ll learn in this episode: • The essentials of earned media and its impact on PR success. • How to repurpose content for greater media exposure. • Key strategies to pitch your content to publications effectively. • The value of patience and persistence in the PR process. • How to navigate paid vs

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00:16:17

How Do Partnerships Elevate Your Content?

Content Amplified ·

2024/09/20

In this episode, we interview Michael Axman, co-founder of the Nucleus Network, a business dedicated to unlocking the power of connections. Michael shares insights from his journey in growth marketing, venture capital, and his current role in helping businesses foster meaningful partnerships. What you’ll learn in this episode: • How to leverage partnerships to create more engaging and niche content • The value of a “give before you ask” approach to content and relationships • Why listening is

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00:18:59

How Do You Create a High-Impact White Paper?

Content Amplified ·

2024/09/19

In this episode, we interview Katrina Doell Mullaney, a seasoned content marketing expert with a background in sports, healthcare, and commercial real estate. Katrina shares her journey from journalism to content marketing and walks us through her process of creating a successful white paper for her current role at DLC Management.What you'll learn in this episode: How to ideate and develop a white paper that attracts investors. The value of analyzing previous data to improve marketing

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00:16:39

Using AI to Trend Jack the News

Content Amplified ·

2024/09/18

In this episode, we interview Benjamin Hoehn, a fractional VP of marketing with expertise in leveraging AI to optimize marketing strategies. Ben shares his approach to using AI for trend jacking and the ways teams, regardless of size, can harness the power of automation to stay ahead of trends.What you'll learn in this episode: How AI accelerates trend jacking and news monitoring. Tactical steps for leveraging trends to boost brand awareness. The critical role of timing in successful trend

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00:18:19

How Do You Create Content for All Audiences?

Content Amplified ·

2024/09/17

In this episode, we interview Paul Schiffman, who shares his insights on creating tailored content that resonates with diverse audiences across different platforms.What you'll learn in this episode: How to identify your target audience and create platform-specific content. Strategies for segmenting content to increase engagement and ROI. The importance of understanding different audience preferences and leveraging them for content marketing. Practical tips for starting small with content

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00:18:55

How Does Content Drive Demand Generation?

Content Amplified ·

2024/09/16

In this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand. What you'll learn in this episode: The essential role of content as the "fuel" for demand generation engines. Strategies to balance the art and science of content marketing. The importance of testing and avoiding personal

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00:04:02

Friday the 13th!

Content Amplified ·

2024/09/13

Ben tests out a new technology while informing you about all the fun facts surrounding Friday the 13th.

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00:16:44

How Can You Thrive Amid Google’s AI Changes?

Content Amplified ·

2024/09/12

In this episode we interview Janet Jaiswal, VP of Marketing at BlueShift and a seasoned B2B SaaS marketer with over 20 years of experience. Janet shares her expertise in scaling and growing companies by leveraging strategic marketing insights, and discusses the latest changes in Google's algorithm and how it affects content marketing strategies. What you'll learn in this episode: How Google's new AI-driven search generative experience (SGE) impacts website traffic and visibility. Key

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00:19:54

How Can Psychology Transform Your Content?

Content Amplified ·

2024/09/11

In this episode, we interview Shanti Ryle, a seasoned content marketer and storyteller with a decade of experience in B2B and B2C marketing. She shares her unique journey from acting to content marketing and offers profound insights into the psychology of content creation and audience engagement.What you'll learn in this episode: How to incorporate psychology into content strategy to connect with readers. The power of storytelling in B2B vs. B2C contexts. Techniques for understanding the

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00:18:23

How Can Content Atomization Boost Your Marketing?

Content Amplified ·

2024/09/10

In this episode, we interview Blair Romain, a seasoned marketing and content professional. She shares her journey from technical writing to the creative world of marketing and dives deep into the concepts of content atomization and amplification.What you'll learn in this episode: What content atomization and amplification are and how to leverage them. How to maximize existing content through creative repurposing. Strategies for getting executive buy-in for marketing initiatives.

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00:16:39

How To Pick the Perfect Brand and Domain Name?

Content Amplified ·

2024/09/09

In this episode, we interview Grant Polachek, Chief Growth Officer at Atom.com, a startup specializing in naming and domain services. What you'll learn in this episode: A step-by-step process for choosing the perfect name and domain for your business or product. Key considerations for rebranding and when it’s necessary. The importance of audience testing and validation in naming. Tips on managing a successful rebranding strategy for larger companies.

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00:17:32

Using Thought Leadership Content for Every Persona

Content Amplified ·

2024/09/06

In this episode, we interview Russell Wojcik, a content marketing expert. He shares his unique strategies for amplifying thought leadership content and maximizing its impact across various personas.What you'll learn in this episode: How to prepare for a thought leader interview to address multiple personas. Techniques for repurposing a single conversation into several focused content pieces. The role of AI tools in enhancing content creation and distribution. How to think like a

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00:21:57

How Can Systems Thinking Transform Your Marketing?

Content Amplified ·

2024/09/05

In this episode, we interview Jessie Rogers Lazzarino, a seasoned content marketer with a diverse background in writing, editing, and systems design.What you'll learn in this episode: The essence of systems thinking and its application in content marketing. Practical steps to introduce and implement systems thinking within a marketing team. Tips on creating unified editorial calendars and documentation systems to drive efficiency. Examples of low-cost systems that maximize content use

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00:21:32

The Difference Between Performance and Search-Driven...

Content Amplified ·

2024/09/04

In this episode, we interview Alex Magann (alexandria-says.com), a seasoned expert in content marketing and SEO strategy at Bobby, an innovative infant formula company. Alex shares her journey from leading SEO at Wayfair to her current role, where she spearheads content and organic acquisition strategies.What you'll learn in this episode: How to differentiate between performance content and search-driven content. Steps to integrate search-driven strategies with performance content for

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00:15:06

What Is Human-Centric Content?

Content Amplified ·

2024/09/03

In this episode, we interview Mackenzie Gilstrap, a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing.What you'll learn in this episode: The definition and importance of human-centric content in B2B marketing. How to engage employees to become content creators and storytellers. Tactical advice on integrating human stories with

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385 results

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