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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

12:30

Ep. 266- How YOUR B2B & B2C Brand Can Leverage SUPER...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/31

In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event.=================================================================Best Moments:(00:40) Introduction to leveraging the Super Bowl for marketing(01:17) ...

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21:49

Ep. 265- FUTURE OF SEGMENTATION w/Anthropologie Sr....

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/31

In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.=================================================================Best Moments:(00:46) Introduction of Ian Dewar and his role at Anthropologie(01:42) Ian's background in customer experience and loyalty programs(09:22) Anthropol...

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11:29

Ep. 264 - Ask Us ANYTHING❓The Bachelor! + 3X Results:...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/29

In this episode of Do This, Not That, host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor.=================================================================Best Moments:(01:37) Uncommon but effective personalization tactics in email marketing(02:39) Statistics on the effectiveness of mileston...

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8:10

Ep. 263- What's Up THIS WEEK:🛑21% Click-Through...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/28

In this episode of Do This, Not That, host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing insights and new ad formats on Threads, this episode is packed with actionable information for marketers.=================================================================Best Moments:(00:57) TikTok's current ban status and app availability issues(02:37) World Data Research findings on email body copy...

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12:22

SPECIAL SERIES ==POWER of ‘3 Min Read’ + Remove...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/27

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson blend practical marketing tactics with fun personal anecdotes. They share strategies for improving email open rates and dive into the quirky world of childhood collections and creative hobbies.=================================================================Best Moments:(00:51) Discussion about childhood collections(02:32) Tactic: Indicating content reading time in subject lines and preheaders(04:18) Daniel's strat...

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11:44

Ep. 262- 😧Work-Life Balance IS A MYTH! (+Weekends...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/24

In this episode of Do This, Not That, host Jay Schwedelson tackles the myth of work-life balance, explores weekend marketing strategies, and dives into the entertaining concepts of "girl math" and "bro logic" in personal finance.=================================================================Best Moments:(00:47) Introduction to the topic of work-life balance(01:15) Challenging the idea of a strict work-life separation(03:08) Discussion on weekend web traffic trends for business leaders(04:08...

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18:57

Ep. 261- Agile Leadership EXPERT! 🧠 GUEST: Taylor...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/24

In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment.🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify.=================================================================Best Moments:(00:40) Introduction of Taylor Raffa and Semrush(04:00) Explanation of agile leadership and its implementation(06:32) Making meetings fun and engaging(09:09)

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11:59

Ep. 260- ‘Search’ has Changed! TRICK to Show Up in AI...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/22

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits.=================================================================Best Moments:(01:42) Addressing the impact of AI on search results(03:46) Discussion on ChatGPT's growing influence in search(04:54) Tips for optimizing content for AI-driven sea...

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10:58

Ep. 259- What's Up THIS WEEK:🟡REAL TikTok Next...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/21

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise.=================================================================Best Moments:(00:55) Update on the TikTok ban situation and its current status(01:49) Meta’s respo...

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11:55

SPECIAL SERIES == SECRET Reason to Have PODCAST! == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/20

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.=================================================================Best Moments:(01:00) The unexpected reasons for having a podcast(01:58) Podcasts as the ultimate networking tool(03:07) Using podcasts for ...

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13:47

Ep. 258- NEW!🚨Subject Line Tests WORKING RIGHT...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/17

In this episode of Do This, Not That, host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights.=================================================================Best Moments:(00:40) Introduction to the podcast and topic of email subject lines(02:47) Top tactic for B2B marketers: Perso...

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16:50

Ep. 257- #1 LinkedIn Ads EXPERT Shares Insider Tips!🫨...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/17

In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.=================================================================Best Moments:(00:40) Introduction of AJ Wilcox as a LinkedIn expert(01:56) AJ's journey to becoming a LinkedIn ads speci...

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12:46

Ep. 256 - Ask Us ANYTHING❓Stop Collecting Useless...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/15

In this episode of Do This, Not That, host Jay Schwedelson tackles two diverse questions in the "Ask Us Anything" segment. He shares insights on gathering customer feedback using AI-powered open text forms and wraps up with rapid-fire dating advice for listeners.=================================================================Best Moments:(01:27) How to get more input from customers and prospects using AI(02:46) The rise of open text feedback forms and their benefits(06:43) Statistics on the ...

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11:05

Ep. 255- What's Up THIS WEEK: California Fires🙏(what...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/14

In this episode of Do This, Not That, host Jay Schwedelson dives into current events and their impact on marketing strategies. From navigating crises like the California wildfires to exploring the potential TikTok ban, Jay shares insights on adapting to shifting landscapes. He also sprinkles in some lighthearted pop culture updates.=================================================================Best Moments:(00:58) California wildfires and their impact on marketing(02:56) The importance of "...

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9:45

SPECIAL SERIES === Say This First: Hooks That...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/13

In this episode of Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates.=================================================================Best Moments:(01:10) Jay's family meal planning schedule(02:28) The topic of clickbait is introduced(03:30) Differentiating between good and ba...

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10:38

Ep. 254- BEST OFFERS Working Right Now!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/10

In this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.=================================================================Best Moments:(00:44) Introduction to the topic of timing offers throughout the year(01:45) B2B offers that perform well in Jan...

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22:15

Ep. 253-MY PATH! CRO of Vox Media: 400M Followers &...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/10

In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration.=================================================================Key Discussion Points:(00:40) Launch of the "My Path" series by Jay Schwedelson(02:23) Geoff Schiller details his current role and initiatives at Vox ...

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12:07

Ep. 252 - Ask Us ANYTHING❓ Email Marketing Automation...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/08

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices.=================================================================Best Moments:(01:31) Question about email marketing automation programs(03:28) Common mistakes in setting up email automation triggers(04:50) Impo...

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10:51

Ep. 251- What's Up THIS WEEK:🚫Meaningless Marketing...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/07

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.=================================================================Best Moments:(00:56) The holidays are over, and people are back at work(01:14) TikTok trend of awkward photo sessions at JCPenney(02:23) Criticism o...

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10:20

SPECIAL SERIES === JANUARY Marketing Tactics!🔵Saddest...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/06

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and p...

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528 results

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