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PODCAST

GovComms: The Future of Government Communication

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.Watch our episodes in video on contentgroup"s YouTube channel. Hosted on Acast. See acast.com/privacy for more information.

government marketing

All Episodes

36:13

InTransition #147: Tourism Australia gets creative at...

GovComms: The Future of Government Communication ·

2018/04/16

Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac. At the start of the year, Tourism Australia disguised a movie trailer for a Crocodile Dundee reboot as the launch for the next tourism campaign. Aiming to target high-end consumers in the USA, Lisa takes us behind the

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36:22

#105: Online citizen engagement for local government....

GovComms: The Future of Government Communication ·

2018/04/09

Martyn Wallace is the Chief Digital Officer for the Scottish Local Government Digital Office, aiming to assist local Scottish Governments in their digital transformation. Similar to what the DTA is doing nationally in Australia, SLGDO seeks to do the same but for regional and rural Scottish councils and citizens. In this episode of InTransition, Martyn speaks with David about the challenges of coordinating change across multiple local government bodies and the importance of continuing to move

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30:44

InTransition #97: Open government data: building...

GovComms: The Future of Government Communication ·

2018/04/02

Amelia Loye is the Founder and Managing Director of engage2, an organisation aiming to "help governments understand and engage with people and organisations in their community." At times, it’s hard to trust all the information we’re fed which is where Amelia's role of building trust between governments and communities comes in. Hear Amelia discuss with David how open data and “data from [the] community” are important ways to help shape and design government services and policies. At the heart of her

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1:05:39

InTransition 146: Genevieve Bell and the future of AI

GovComms: The Future of Government Communication ·

2018/03/26

This week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence. Following her PhD in anthropology from Stanford University in 1998, Genevieve was offered a job at Intel through a chance meeting with a man in a bar at Palo Alto in 1998. This man in question had contacts at Intel who were busy setting up a social science research lab at the time and Genevieve was introduced to the world of

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36:44

InTransition 89: How local governments can market...

GovComms: The Future of Government Communication ·

2018/03/19

What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif). Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016 when a cast member of the Real Housewives of Dallas compared the city to an uncomfortable conversation. Knowing all eyes were on her, she used the opportunity to raise awareness for

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34:42

InTransition 94: Understanding your audience with...

GovComms: The Future of Government Communication ·

2018/03/12

Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective. With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting. In this podcast they discuss: The Order of

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32:17

InTransition 56: QLD Police on crisis management and...

GovComms: The Future of Government Communication ·

2018/03/05

This week on the podcast we reach into the vault to present an interview with James Kliemt, former Senior Digital Media Officer for Queensland Police, and discuss the role of social media plays in crisis management. After launching the Queensland Police Services Facebook page without a policy or plan in place, Queensland Police Service is now close to one million likes (population of QLD is 4.5 million). Though a risky move, especially as a government body, it has paid off and during the Brisbane

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33:27

InTransition 145: Daryl Karp part 2, applying media...

GovComms: The Future of Government Communication ·

2018/02/26

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life. Today we learn from Daryl how she’s built a team rich in generalised and

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33:05

InTransition 144: Daryl Karp part 1, selling offline...

GovComms: The Future of Government Communication ·

2018/02/19

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the importance of

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35:30

InTransition 143: Effective measurement and...

GovComms: The Future of Government Communication ·

2018/02/12

Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can effectively start using measurement ourselves and overcome common fears of mass-data evaluation. Throughout his career Phil has built an impressive portfolio having devised insight programmes for large international organisations and brands such as GSK, Pfizer, Diageo,

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59:10

InTransition 142: One-on-one with Eddie Jones,...

GovComms: The Future of Government Communication ·

2018/02/05

This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role. At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching

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32:45

InTransition 141: Understanding cyber security with...

GovComms: The Future of Government Communication ·

2018/01/29

This week we are joined by cyber security professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of cyber security and the risks we face, Laura shares with us tips on being as secure as possible in the digital age. As people continue to live their whole lives online, our personal information has never been more vulnerable. SafeStack’s aim is to teach teams and individuals how to better protect their information;

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33:58

InTransition 99: the power of personal storytelling,...

GovComms: The Future of Government Communication ·

2018/01/22

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Sonya Sandham, a professional storytelling, discuss the power personal storytelling in communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Sonya Sandham is so passionate about the power of storytelling in the

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32:35

InTransition 96: building trust with internal...

GovComms: The Future of Government Communication ·

2018/01/15

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear from Gillian Field, an internal comms professional throughout the public sector, discuss building trust with your internal communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Gillian Field has considerable

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35:08

InTransition 110: connecting with niche communities...

GovComms: The Future of Government Communication ·

2018/01/08

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Queensland government social media manager Elliott Franks lets us in

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53:52

InTransition 140: That’s a wrap! Our reflection on...

GovComms: The Future of Government Communication ·

2017/12/18

Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018. With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population. Talking about the power of effective

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40:12

InTransition 139: Delving into the world of digital...

GovComms: The Future of Government Communication ·

2017/12/11

Countries all over the world are slowly working towards building digital governments. While nations such as Estonia and the UK have built digital havens for citizens, other countries around the world are trying to catch up. Understanding that the transition to digital-first doesn’t just happen overnight, we talk to Brian Lee-Archer, Managing Director at Accenture, about why countries should start investing in an e-upgrade. According to Brian, there has never been a better time to start working

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34:54

InTransition 74: Jenny Muir from the Public Relations...

GovComms: The Future of Government Communication ·

2017/12/04

Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia’s leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007. In this episode,

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35:55

InTransition 100: ways to strengthen the value of...

GovComms: The Future of Government Communication ·

2017/11/27

Following a successful trip to the UK recently, we thought for InTransition this week we'd dig up one of our favourites for you and revisit episode 100 with Alex Aiken, Executive Director of Government Communications for the UK government. He has been responsible for creating the Government Communication Service and developing many of the UK’s very successful cross-government campaigns and offers 5 tips on strengthening the value of communications. He speaks with David Pembroke about: Public trust

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35:39

InTransition 138: Building strong relationships with...

GovComms: The Future of Government Communication ·

2017/11/20

A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming harder and harder to break through the noise. In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your

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