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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:22:52

Ep 405: Navigating Email Landmines + Bot Click...

DTC Podcast ·

2024/05/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on

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00:51:02

Ep 404: The Marketing Millennials on Cracking the DTC...

DTC Podcast ·

2024/05/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands. This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common. Listen and you'll

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00:22:04

Ep 403: Early Indicators of Amazon Success (Prime Day...

DTC Podcast ·

2024/05/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with

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00:28:39

Bonus: Increase Your Margins with Effective Inventory...

DTC Podcast ·

2024/05/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space. We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of

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00:41:31

Ep 402: Breanna Moreno – True Classic - Turn Customer...

DTC Podcast ·

2024/05/06

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years.. Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the

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00:29:27

Ep 401: Common Google Ads Mistakes – PMax Errors &...

DTC Podcast ·

2024/05/03

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency

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00:40:41

Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads...

DTC Podcast ·

2024/05/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growth. Discover the strategic insights and analytics that make TV a powerful part of BYLT Basics' marketing arsenal. Work with Tatari:

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00:49:04

Ep 400: The DadGang.co Story – From a boosted post,...

DTC Podcast ·

2024/04/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the unique journey of Dad Gang, an apparel brand that’s revolutionizing fatherhood fashion with high-quality hats. Join us as we explore how Bart, a seasoned DTC marketer, shifted from traditional roles to building a community-first brand. Join the gang! https://Dadgang.co Why Tune In? Community Building: Learn how Dad Gang leverages social media to foster a community of

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00:21:07

Ep 399: Mastering Meta Shops & Ad Instability –...

DTC Podcast ·

2024/04/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity. Work with Pilothouse: https://pilothouse.co Performance Update + shifting factors with Meta AI The shift to Meta Shops, the pros and cons Ad inventory factors: Temu, US Election, Summer Olympics TikTok Ban approved...what's next? Timestamps [00:00] Introduction to Meta

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00:38:53

Bonus: The Pyramid Model of Influencer Marketing -...

DTC Podcast ·

2024/04/24

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content. DTC Listeners get an extended two week free trial ➝ https://www.getsaral.com/champions/dtc-newsletter Yash shares his philosophy of influencer marketing in 2024, which involves

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00:44:00

Ep 398: Matt Bertulli from Pela Case and the...

DTC Podcast ·

2024/04/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising

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00:27:27

Ep 397: Audience Targeting 101 – Avoid Delusion and...

DTC Podcast ·

2024/04/19

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies based on

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00:50:49

Bonus: Want more incremental revenue? Send more SMS!...

DTC Podcast ·

2024/04/17

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us. https://postscript.io/ https://postscript.io/sales https://postscript.io/cashback https://postscript.io/onsite Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet, and why

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00:36:49

Ep 396: Unlocking Growth with Kizik – Expert Insights...

DTC Podcast ·

2024/04/15

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insights: The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space. Strategic Evolution: How

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00:27:02

Ep 395: Are you using Placement Modifiers on Amazon...

DTC Podcast ·

2024/04/12

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Cosmos. Work with Pilothouse! https://pilothouse.co Key Insights: Understanding Amazon's New Fees: Learn how strategic management can turn

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00:31:08

Bonus: The Creative Strategy System to Find More...

DTC Podcast ·

2024/04/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads. For the Full Presention: Watch on YouTube Motion is the platform that ties together data and creativity to help you find more winning ads you can scale! He emphasizes the need for a systematic process to find more winners and drive brands forward. The

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00:33:13

Ep 394: Cultivating Growth (and a $7.3M Year with No...

DTC Podcast ·

2024/04/08

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 million subscribers and a staggering $7.3 million in annual revenue—without spending a dime on paid advertising. What You'll Uncover in This

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00:34:50

Ep 393: Staying Inbox-Relevant: JoGo's Tactics for...

DTC Podcast ·

2024/04/05

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupWelcome to today's episode of the DTC Podcast, where we dive deep with Jordan from JoGo into the stormy seas of Gmail's latest email authentication requirements. As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam folder and maintaining stellar deliverability rates. In this episode, we cover: Adapting to Gmail's New Rules: Understand the need for a

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00:34:20

Bonus: Miss A's Jean Baik – Leveraging Postscript SMS...

DTC Podcast ·

2024/04/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS. Start your own SMS Synergies. Learn More Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean and her husband in 2013, Miss A has transformed from an ambitious e-commerce startup to a booming retail and online presence. Join us as Jean

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00:32:29

Ep 392: Neil Patel Unveils AI's Impact on Marketing &...

DTC Podcast ·

2024/04/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Neil Patel, a titan in the digital marketing space, back on the show. Neil brings a wealth of knowledge from his extensive experience in driving growth for businesses of all sizes. In this episode, we delve into a topic on every marketer's mind: the role of AI in marketing. We'll explore Neil's latest findings on AI vs. human-created content, the best

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697 results

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