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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

16:03

SEO A to Z - part 12 - "Keyword Cannibalization to...

SEO Is Not That Hard ·

2024/07/19

Send us a Text Message.Are you inadvertently sabotaging your SEO efforts by targeting the same keywords across multiple pages? Join me, Ed Dawson, as we unravel the mysteries of keyword cannibalization and reveal how consolidating your content can significantly boost your rankings. We'll introduce you to the power of keyword clustering, a game-changing technique that groups related keywords to optimize your content effectively. Plus, discover how tools like Keywords People Use can simplify th...

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13:56

SEO A to Z - part 11 - "Image Sitemap to Javascript"

SEO Is Not That Hard ·

2024/07/17

Send us a Text Message.Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This episode delves into the essentials—image sitemaps, the power of backlinks, and the ever-evolving tactic of using infographics for link baiting. Get read...

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15:19

SEO A to Z - part 10 - "H1 to Hub & Spoke"

SEO Is Not That Hard ·

2024/07/15

Send us a Text Message.Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your we...

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15:04

SEO A to Z - part 9 - "Google Patent Applications to...

SEO Is Not That Hard ·

2024/07/12

Send us a Text Message.Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ranking algorithms. Discover how to use Google's specialized search engine for patents to your advantage. We’ll also demystify the role of Google quali...

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12:44

SEO A to Z - part 8 - "GA4 to Google Pagespeed Insights"

SEO Is Not That Hard ·

2024/07/10

Send us a Text Message.Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4’s clunky interface and why I’ve switched to using Clicky for clearer, more intuitive insights. We’ll also break down the concept of gated content and its implications for your SEO efforts. Learn how to manage content that Goog...

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11:38

SEO A to Z - part 7 - "Faceted Navigation to Funnels"

SEO Is Not That Hard ·

2024/07/08

Send us a Text Message.Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it down for you, showcasing the importance of canonical tags to prevent duplicate content and giving you the tools you need to implement this powerful feature effectively.But that's not all; we also uncover the hidden potential of F...

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16:29

SEO A to Z - part 6 - "E-commerce to Expired Domains"

SEO Is Not That Hard ·

2024/07/05

Send us a Text Message.Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expert...

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12:51

SEO A to Z - part 5 - "Deindexed to Duplicate Content"

SEO Is Not That Hard ·

2024/07/03

Send us a Text Message.Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Discover how even no-follow links might be more beneficial than you think, and why creating compelling stories is your ticket to earning valuable backlinks from top-tier sites.But that's just the beginning! Explore the lucrative wor...

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16:00

SEO A to Z - part 4 - "Content to Custom GPT"

SEO Is Not That Hard ·

2024/07/01

Send us a Text Message.Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster and more reliable website performance, we cover it all. We'll also reveal the secrets behind Content Gap Analysis, showing you how to identify and fil...

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14:47

SEO A to Z - part 3 - "Cached Page to Commercial Intent"

SEO Is Not That Hard ·

2024/06/28

Send us a Text Message.Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the critical role of CTAs in boosting user engagement, we leave no stone unturned. We’ll also demystify canonical tags and URLs, offering insights on how ...

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15:27

SEO A to Z - part 2 - "Backlink to Browser"

SEO Is Not That Hard ·

2024/06/26

Send us a Text Message.Links to resources mentioned in this podcast:- SEO Glossary- SEO Glossary B - In Depth Guide to Backlinks- In Depth Guide to Broken LinksSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question...

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18:33

SEO A to Z - part 1 - "A/B Test to Autocomplete"

SEO Is Not That Hard ·

2024/06/24

Send us a Text Message.Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal the best-performing versions of your web pages. We'll also demystify Google's "About This Result" feature, providing deeper insights into your search results, and discuss the importance of balancing ad content on your site without o...

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9:50

Don't make your customers life difficult

SEO Is Not That Hard ·

2024/06/21

Send us a Text Message.Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our business by not offering convenient payment options. We'll discuss the critical importance of customer convenience in every interaction, whether it’s through payment flexibility, efficient delivery, or easy website navigation. Lear...

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1:42

Emergency Podcast - June 2024 Spam Update

SEO Is Not That Hard ·

2024/06/20

Send us a Text Message.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Ke...

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10:29

Promoting your content to get links

SEO Is Not That Hard ·

2024/06/19

Send us a Text Message.Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawing from a conversation with our listener Steve, I demystify the link-building process, highlighting the importance of organic backlinks and the pitfalls of buying them. Get ready to understand the risks of manipulative practices...

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11:29

How Google Uses Click Data for Ranking

SEO Is Not That Hard ·

2024/06/17

Send us a Text Message.The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility....

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10:54

Why we've been thinking about volume recently

SEO Is Not That Hard ·

2024/06/14

Send us a Text Message.What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not...

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14:35

Google API Leak & E-E-A-T

SEO Is Not That Hard ·

2024/06/12

Send us a Text Message.Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-tSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the s...

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95:46

Bonus Episode - All 101 Quick SEO Tips Compilation...

SEO Is Not That Hard ·

2024/06/11

Send us a Text Message.Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience but also a critical factor for Google rankings. We’ll also dive into the importance of linking new pages to existing ones, securing your site with HTTPS, and the risks of buying backlinks. Plus, discover how obtaining legitimate,...

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14:40

The Actual Surfer PageRank Model?

SEO Is Not That Hard ·

2024/06/10

Send us a Text Message.Could the next major shift in SEO be hidden within a recent Google API documentation leak? Find out as we uncover what could be the "actual surfer model," a potential new approach to PageRank that promises to revolutionize how we understand link quality and web page ranking. Join host Ed Dawson in this episode of "SEO is Not That Hard," where we trace the evolution of Google's PageRank from the original "random surfer" model, designed to identify the most significant pa...

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361 results

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