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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

22:57

154 - 10 Ways to Create a Virtual "Holiday Window"...

Marketing With Laryssa ·

2021/12/13

The focus of today's episode is all about how you can create a virtual "holiday window display" even if you don't have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with your holiday merchandising, then you'll definitely want to listen to my tips and ideas for creating a holiday window display experience using digital technologies. It may be too late for you to implement these ideas for this holiday

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23:02

153 - 5 Tips for Hiring Freelancers for Jewelry...

Marketing With Laryssa ·

2021/12/06

In this episode, I share five tips for hiring a freelancer on sites like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service. You can find freelancers to support you with things like graphic design, social media, website design customizations, and more! December presents an opportunity to evaluate the success of your jewelry brand in 2021 and compile a list of improvements

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20:48

152 - 5 Tips to Retain Your Jewelry Customers

Marketing With Laryssa ·

2021/11/29

I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop - and they're often looking for unique gift ideas from brands they may not have known before. You'll hopefully attract a lot of new customers throughout the holidays. The trick is to keep these customers and inspire them to return again and again. In general, it can cost

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49:04

151 - Interview With Benjamin Smithee, CEO of The...

Marketing With Laryssa ·

2021/11/22

In this episode, I share my interview with Benjamin Smithee, CEO of The Smithee Group, a digital growth agency that's been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He's consulted some of the largest and most well-known companies around the globe including Coca-Cola, McDonald’s, Comcast, Disney, and hundreds of small businesses. I first met Ben at this year's JCK Las Vegas, but his glowing reputation definitely preceded him. Listen

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20:34

150 - 10 Last-Minute Tips for Black Friday + Cyber...

Marketing With Laryssa ·

2021/11/15

In this episode, I discuss 10 last-minute optimization tactics if you're planning on participating in Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday weekend. If you're in the camp of wanting to offer your customers a special treat ahead of the holidays or just want to throw your brand name in the "hat" of participating in the holiday spirit, then this episode is for you. Listen now.

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46:17

149 - Interview With Tracy Matthews, Author of "The...

Marketing With Laryssa ·

2021/11/08

In this episode of the podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run a successful jewelry brand, but she's also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses. She's the host of the top-rated Thrive by Design Podcast and NOW Tracy is also a published author - her book "The Desired Brand Effect: Stand Out in a Saturated

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19:42

148 - Get Comfortable With Video Marketing for Jewelry

Marketing With Laryssa ·

2021/11/01

In this episode, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instagram as a social media marketing tool, then you know how important it is to share video content. Earlier this year, Adam Mosseri, the head of Instagram, said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube. If you're not already utilizing video, then you're falling behind

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21:12

147 - The 7 "P's" of Jewelry Marketing

Marketing With Laryssa ·

2021/10/25

In this episode, I discuss the 7 "P's" of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you're stuck in a rut with your sales, or you're struggling to reach and/or convert customers in your target market, then making small adjustments to any one or more of the 7 "P's" may give you the boost you need to see improvements. Listen now.

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39:32

146 - Interview With Shayne McCoy Hollander, Jewelry...

Marketing With Laryssa ·

2021/10/18

In this episode, I share my interview with Shayne McCoy Hollander. Shayne is an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She offers luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers. For nearly a decade, Shayne has managed the global

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35:31

145 - Interview With Jeff Fromm, Expert in Brand Purpose

Marketing With Laryssa ·

2021/10/11

In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the topic of "The Purpose Advantage", which also happens to be the title of his latest book. Jeff has built a reputation for himself as the "Millennial and Gen Z Marketing Guy", and he's traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a

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19:40

144 - 10 Positive Jewelry Marketing Habits

Marketing With Laryssa ·

2021/10/04

In this episode, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says "Successful people are simply those with successful habits." I believe that success in marketing is all about consistency and showing up again and again in a strategic way to engage with your target customers, even when you don't feel like it and even when you feel discouraged. That means leaning into positive habits that you know will eventually make

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25:57

143 - Top 10 Money-Wasters in Jewelry Marketing

Marketing With Laryssa ·

2021/09/27

In this episode of the podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things that are wasting your money, and my tips will probably save you from wasting money in the future. Definitely listen to this episode and share with your jewelry-industry friends!

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56:52

142 - Interview With Amy Elliott - JCK Trends and...

Marketing With Laryssa ·

2021/09/13

In this episode, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters. I chat with Amy all about the trends she noticed at JCK Las Vegas 2021, where I had the chance to meet her in person for the first time. Amy is a writer, editor and brand storyteller who specializes in fine jewelry and fashion, and she's a former staff editor at The Knot, Bridal Guide, Brides Local Magazines + Brides.com and Lucky. She was also the Engagement Rings Expert

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32:27

141 - Takeaways from JCK Las Vegas 2021 - Jewelry...

Marketing With Laryssa ·

2021/09/06

In this episode, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn't get a chance to attend this year's show, then you'll definitely want to listen to the scoop. Even if you did attend, you'll still want to listen to see if you agree with my takeaways - I'd love to hear about your experience as well! Email hello@joyjoya.com with your comments and thoughts.

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17:02

140 - SMS Marketing for Jewelry Brands

Marketing With Laryssa ·

2021/08/23

In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing. Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via

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21:07

139 - Discount Pricing Strategies and Jewelry Marketing

Marketing With Laryssa ·

2021/08/16

In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand how to handle special offers and promos for your jewelry brand.

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17:58

138 - How to Plan for Holiday Jewelry Marketing in...

Marketing With Laryssa ·

2021/08/09

In this episode, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will lead you to your best holiday sales of all time.

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22:58

137 - How to Supercharge Your Jewelry Marketing Content

Marketing With Laryssa ·

2021/08/02

I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time.

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22:21

136 - Be Less Dependent on Social Media Jewelry...

Marketing With Laryssa ·

2021/07/26

I discuss how you can be a caretaker of your customer data, especially with all the changes happening with social media in the coming months. Too many brands have gotten to the point where they're leaning heavily on their social media channels to build relationships with customers. For example, they're relying on Instagram DMs to manage customer engagement and conversations. Or they have been relying on Facebook retargeting ads to ensure they can get back in front of customers who have shown

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42:19

135 - Interview with David Wachs About Handwritten...

Marketing With Laryssa ·

2021/07/19

I share my interview with David Wachs, the founder of Handwrytten, a service that allows product-based businesses to leverage the lost art of letter writing through scalable, robot-based solutions that write the notes in pen. Used by major meal box companies, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Nowadays most brand communications and marketing are done digitally, so a personal touch like a handwritten note can set a brand apart

en

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