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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

35:29

BYP 270: A Masterclass On Public Speaking with...

Brand You Personal Branding ·

2021/01/27

I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, success rarely comes from ability alone. That is exactly why I love the work Michael and Amy Porter do so much. They are a powerhouse couple who run a training company in New Jersey called Heroic Public Speaking. I spent some time training there and the things I learned transformed my

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35:14

BYP 269: How To Start, Run, and Grow A World-Changing...

Brand You Personal Branding ·

2021/01/20

Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there’s no one

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38:31

BYP 268: A Brand Building Conversation with Taylor...

Brand You Personal Branding ·

2021/01/13

If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he’s sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving

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31:38

BYP 267: How Aaron Walker Built His Entire Business...

Brand You Personal Branding ·

2021/01/06

Life is short, but it’s the longest thing we’ll ever do. I say that all the time and today’s guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of the book View From The Top, and creator of The Mastermind Playbook. At the beginning of his career, he built and sold multiple brick and mortar businesses and retired by the age of 27. Now he works because he wants to, spending his time teaching entrepreneurs how to do what he has done

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22:45

BYP 266: Futureproofing Your Brand and Business in 2021

Brand You Personal Branding ·

2020/12/30

Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do to future-proof our businesses. In this episode, I’m going to share a few of those things that I’ve done and found very helpful. These exercises and skills have given me perspective on my business and helped me efficiently combine my talents with my passions. Listen in and you will

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17:32

BYP 265: The 5 Stages of Business

Brand You Personal Branding ·

2020/12/23

Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see where my business is and where I want to go with it in the coming years. The 5 stages are: The start-up phase The ramp-up phase The build-up phase The scale-up phase The leader-up phase No framework is perfect, but this one is extremely helpful. My hope is that you’ll be able to identify where you are in this matrix. This will show you what you need

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34:27

BYP 264: Parenting, Building A Personal Brand, and...

Brand You Personal Branding ·

2020/12/16

Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really interesting take on what happens when parents build personal brands. It’s all about our relationships with our moms. This spills over into our business-building efforts, families, friendships, and every other area of our lives. Because the personal brand space has matured, I wanted to bring Michelle on to use this platform to broaden the conversation. I hope it

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30:52

BYP 263: How To Deal with Childhood Trauma with Scott...

Brand You Personal Branding ·

2020/12/09

Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important topic. Though business can feel like an extension of us when we have personal brands, it is really just a part of our lives. That is why I’m so passionate about holistically looking at my life and helping all of you do the same. Even if you don’t have kids, you can take a lot out of this

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30:38

BYP 262: What Is The Best Way To Start From Zero and...

Brand You Personal Branding ·

2020/12/02

In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own personal brand. Like me, she has tried many different things to figure out what she really wanted to do with her life. During the episode, we discuss: How to get clarity on your life’s purpose

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19:06

BYP 261: Your Three Best Days and A Kitchen Table...

Brand You Personal Branding ·

2020/11/25

An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we’re even doing it. The three best days exercise helps me get recentered on what’s important. Once I realize what my best days are, I can create a life that allows for more of them. In this episode, I’m sharing with all of you one of my best days

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44:57

BYP 260: An Inside Look At My Private Coaching Call...

Brand You Personal Branding ·

2020/11/18

I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call. It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my

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39:50

BYP 259: Struggling To Scale? Know Your Numbers with...

Brand You Personal Branding ·

2020/11/11

You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers. That’s why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also

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27:12

BYP 258: Eavesdrop On My Unfiltered Thoughts About...

Brand You Personal Branding ·

2020/11/04

In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It’s not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next

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44:07

BYP 257: Unhackable – How To Let Go So Your Business...

Brand You Personal Branding ·

2020/10/28

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we’ve stayed in touch all this time. In this episode, I’m catching up on what’s changed, what’s working, what’s different, and what’s been the same in his business. He has a new book called Unhackable coming out very soon that he has used to spark a

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37:32

BYP 256: Pivoting From A Practice Into A Personal...

Brand You Personal Branding ·

2020/10/21

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about: What building her brand has been like for her What she’s done

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23:38

BYP 255: Ask Mike - Listener Q&A Episode

Brand You Personal Branding ·

2020/10/14

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear: Why I use a basic email format How to write personally

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42:13

BYP 254: The Exact Workflows We Use In My Business...

Brand You Personal Branding ·

2020/10/07

In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through: The process for managing my calendar A run-down of our SOPs for the podcast, booking appointments, and live events The templates we use for every process As time goes on, we learn and add new things to try and

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35:03

BYP 253: Visionary and Integrator - How We Run My...

Brand You Personal Branding ·

2020/09/30

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn’t do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she’s set things up, the adjustments I’ve had to make, and how she’s made the process

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01:02:17

BYP 252: Steroids, Sci-Fi, and Scripture with...

Brand You Personal Branding ·

2020/09/23

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author. We also have a meaningful conversation on a variety of other topics, including: 1. The process for writing a fiction book 2. The difference between writing a story

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47:55

BYP 251: The Growth Now Movement with Justin Schenk

Brand You Personal Branding ·

2020/09/16

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal

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490 results

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