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Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:39:36

Online Funnels 101 - The Role Offers Play In The...

Marketing Guides for Small Businesses ·

2021/03/22

We’re continuing our series about online funnels and the role OFFERS play in the success of your funnels. If you’re having challenges building out your funnels or if your current funnels aren’t generating leads as you want, the culprit might be your offer. You'll learn: What an online funnel offer isTypes of offersHow offers vary depending on industryHow offers vary between products and servicesHow to start thinking about offers to promote for your own business

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00:38:29

Online Funnels. Why They May be the Missing Link to...

Marketing Guides for Small Businesses ·

2021/03/15

If you’re wondering why no one is buying your stiff after they download your ebook, why no one is taking the next step after signing up for your newsletter or wondering why your online ads are not helping you sell anything - the missing link may be a missing funnel. Learn what funnels are and how they help your business online. Hint: you already know this stuff from "real life" interactions with customers.

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00:33:43

Selling in a Post COVID World

Marketing Guides for Small Businesses ·

2021/03/08

In this episode, our guest is Steve Clark of New School Selling. Selling can be hard enough in normal times, so understanding how to sell in challenging times is critical. And for many businesses, selling is frequently one of the biggest challenges. Listen to learn practical ways to overcome those challenges and start implementing the suggestions this week.

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00:34:48

Video Marketing for Small Business

Marketing Guides for Small Businesses ·

2021/03/01

Video marketing! How can small businesses use video in their marketing and when does it make the most sense? Plus - what to do if not everyone loves the spotlight, should introverts be on video too? What about the company owner/leader or should just the customer-facing team be on video? These questions and more are covered in this episode. You'll be armed and ready to add video to your small business marketing plan after listening to these practical tips.

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00:40:44

Unlocking The Secrets Of The Google 3-Pack

Marketing Guides for Small Businesses ·

2021/02/22

In this episode, we’re going to dig deeper into the secrets of local SEO to really help small business owners and fellow marketers discover what matters most in local search ranking to get into the invaluable real estate known as the Google 3-Pack.

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00:35:06

Why Small Businesses Win When They Outsource Marketing

Marketing Guides for Small Businesses ·

2021/02/15

This episode will resonate with all small business owners, the feeling of being overwhelmed and not growing their business fast enough because they have to do it all. Learn how to free yourself to succeed by outsourcing more of your company's marketing.

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00:25:52

How a Total Online Presence Audit (TOPA) Can Improve...

Marketing Guides for Small Businesses ·

2021/02/08

In this episode, learn what the Total Online Presence Audits or TOPAs for short. We’ll explain what that is, how it helps and why you need to consider running your business through a TOPA. Since most businesses are found online, wouldn't it help to know how your company's online presence is showing up to Google, your potential customers and compared to your competition? Join in as the panel discusses this simple process and how it can help set your marketing up for success.

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00:26:09

What is Personal Branding and Who Needs to Have It?

Marketing Guides for Small Businesses ·

2021/02/01

In this episode, we are talking about personal branding, who needs it and how it differs from business branding with Diana Jennings, a personal branding and image strategist. Learn answers to common personal branding questions: What is a Personal Brand?Is a personal brand different from a business brand? Does everyone need to develop a personal brand? How do you develop a personal brand?What is an Image Strategist?Examples of how personal branding and business branding should work

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00:26:38

What Sales Funnels Should A Small Business Have

Marketing Guides for Small Businesses ·

2021/01/25

We discuss what sales funnels a Small Business should have: Are sales funnels new?How do they power the customer journey?Can sales and marketing funnels work together?What funnels should a business start with?How does content support funnels?Can funnels be used to qualify prospects?How important are automated booking calendars?

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00:27:04

Using Geofencing to Steal Your Competitors Customers

Marketing Guides for Small Businesses ·

2021/01/18

We talk about how to use geofencing to steal your competitors' customers. There are actually ethical ways that advertisers can target their competitors to get new customers. Topics we discuss: What is geofencing and how is it different from just advertising in target-specific geographies?Where do these ads display?Can you do geofencing using Facebook?Who are these ads most effective for?Is it possible to go back in time and advertise to people who were in my geofenced area before I started my

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00:39:40

Making Local Marketing Work

Marketing Guides for Small Businesses ·

2021/01/11

We talk about how to make local marketing work for your small business, some slightly more advanced local marketing tactics and how to get the most from your investments to attract the right kinds of customers in your local geographic market. A quick overview of what we mean by “local marketing” and how it is different from online marketing that is not targeted to a specific geography? What should a small business think of when it comes to Content for local marketing - how can a small

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00:39:46

Small Business Marketing Challenges with Shaun Clark

Marketing Guides for Small Businesses ·

2021/01/04

We talk with Shaun Clark, Co-Founder/CEO of High Level, an All-In-One Sales & Marketing Platform for agencies. Our topics in this episode focus on the challenges that small businesses face when it comes to sales and marketing: Too many businesses leak leads… we talk about what a small business should put in place regarding a sales and a marketing system.How important is it for a small business to have an automated booking calendar, and what features should it have?What are your thoughts

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00:30:01

How‌ ‌To‌ ‌Properly‌ ‌Onboard,‌ ‌Train‌ ‌and‌...

Marketing Guides for Small Businesses ·

2020/12/28

We talk about what it takes to properly onboard, train and uplevel your marketing manager. What should they be doing? What should they not be doing? This is a topic that’s been very near and dear to the heart of many small business owners, so today, we’re going to bring a world of clarity and share what we believe it takes to ensure your marketing manager’s success. We'll discuss: first steps to start the processfoundational characteristicswhat marketing concepts they need to learnwhat tools

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00:28:59

Working With A Digital Marketing Agency

Marketing Guides for Small Businesses ·

2020/12/21

We discuss how small businesses can work with a digital marketing agency, the onboarding process, what to expect from the agency, and what the agency needs from you when you hire them. Why should a business hire a marketing agency and are there times when maybe the business should do some or all of it themselves? Why this needs to be a partnership and is not something that a business can just throw over the wall.What are some things the client and the agency can do to help the onboarding

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00:53:18

Text Message Marketing and Supporting Small...

Marketing Guides for Small Businesses ·

2020/12/14

We talk with Staci Wallace. Staci Wallace, EVP of Marketing and Strategy for Voxox, currently the host of The Comeback Small Business Radio Show, and founder of the non-profit, EMwomen (Empowering Women). Our topics in this episode are: The importance of supporting small business (especially helping them make a ‘comeback’) and Text message marketing – why it works so well.What is text message marketing and how can small businesses use it effectively? What is the future scope for text message

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00:34:21

Making Google Ads work for your small business

Marketing Guides for Small Businesses ·

2020/12/07

We talk about how to make Google Ads work for your small business. Google makes it very easy to create a Google Ads account, drop in a credit card number and start advertising. But should you take that super-fast way to get online? Generally speaking most small businesses will quickly waste a lot of money without a more strategic approach to Google Ads What are Google Ads and how does “Pay Per Click” marketing works?Why would a small business use Google Ads vs other online ad platforms

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00:34:58

Amplifying Your Social Media Efforts with Benjamin Dell

Marketing Guides for Small Businesses ·

2020/11/30

We talk about some more advanced social media topics with Ben Dell, Founder at Missinglettr, HeySummit, HelpShelf and OnboardFlow. There are so many ways to amplify your social media, yet most businesses stop at just posting. We’re going to talk about some ways to do this and how it can really help your business. Is content curation still an effective strategy for social media?What role do influencers play in social media, and how can a small business take advantage of using influencers?What

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00:30:53

What is a Fractional CMO and Why is it Important

Marketing Guides for Small Businesses ·

2020/11/23

Wetalk about what a fractional CMO is and why it is important. Our guest today is Dan Gershenson, one of the co-authors of the book Content Marketing for Local Search. Many businesses can’t afford a full-time marketing person with all the expertise needed to handle all aspects of marketing in the digital world we now live in. One way to handle this is to work with a virtual or fractional Chief Marketing Officer (CMO). What is the Fractional CMO (also referred to as “Virtual CMO") approach and

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00:34:49

Analytics and ROI

Marketing Guides for Small Businesses ·

2020/11/16

We talk about a topic that either confuses many small businesses, or maybe they just ignore it - Analytics and Return on Investment (or ROI). Analytics can be very confusing and there are a lot of things that can be measured with online marketing, but how do you know what to measure? And what do you need to measure to even be able to start calculating ROI?

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00:28:10

Traditional SEO vs. Local SEO

Marketing Guides for Small Businesses ·

2020/11/09

We talk about local SEO vs. traditional SEO and how they relate to one another. What are search engine Crawls, Indexes, and Retrieves?How can you help the search engines crawl and index your pages?What are some of the differences between traditional SEO and local SEO? Are they different algorithms? How does Google My Business (GMB) fit into local SEO?Can you just ignore traditional SEO and focus entirely on local SEO? Or do they relate to each other to some degree?How does Google determine

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