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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

25:43

6 Ways To Increase Revenue Without Growing Your...

The Graham Cochrane Show ·

2021/08/10

Most online business owners mistakenly believe the only way to grow their income is get more traffic to their website or sales page. This leads them to dumping money on Facebook ads and self promoting all day on social media. No thank you. What if I told you there was a way to increase your revenue without needing to add a single ounce of traffic to your site? What if I told you there six ways to do that? What you be interested?! In today's episode I break down 6 powerful levers you can use

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24:03

Kajabi vs Patreon - Which is better to build an...

The Graham Cochrane Show ·

2021/08/03

If you are a content creator looking to monetize your audience and create some monthly recurring revenue you might have considered these two platforms: Kajabi and Patreon. Both offer you a way to collect payment, monetize your content, and build a community around you and your online presence. But which is the better fit? Full disclosure: I have used both platforms and made money on both as well. And they are VERY DIFFERENT animals entirely. In today's episode I'm going show you the

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39:06

Do You Need a Charismatic Personality to Grow An...

The Graham Cochrane Show ·

2021/07/27

If you make video content of any kind (YouTube, social media) you might have felt like your personality isn't charismatic enough for people to notice you or care. You might have felt that other big personalities online hog all the limelight and have become a model for what people expect from video content creators. And where does that leave you if you are a more subdued, quiet type of personality? Today I'm answering that question and more as I show you what it truly takes to grow an

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27:05

Should You Open and Close Your Online Course? | 117

The Graham Cochrane Show ·

2021/07/20

If you've launched your online course and you're wondering whether it's best to open and close access to it throughout the year or keep it for sale all the time in an evergreen email funnel or on your website, then you're asking a good question. Like most things in life there's a sweet spot in between. Today I want to share with you how I approach selling my online courses and memberships in two different businesses and give you a framework to apply to your own products. In this episode

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28:11

4 Ways To Increase Email Deliverability | 116

The Graham Cochrane Show ·

2021/07/13

Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?! In today's episode I'm going to help you out. There are 4 simple things you can be doing right now to increase your email

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34:32

The No Fridays Challenge Changed My Life | 115

The Graham Cochrane Show ·

2021/07/06

Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning. In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days. Not true. The max I've ever put into my business is 32 hours a week. And it's all because of a challenge. Years ago, someone older, and wiser than me

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30:52

Hard Sell Emails vs Soft Sell Emails: Which Is Best?...

The Graham Cochrane Show ·

2021/06/29

Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out. We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell) Did you know that you could sum up all promo emails into two categories? The hard sell and the soft sell. But which one is best for your business? That's what I want to discuss in today's

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36:11

The 5 Biggest Time Wasters for Entrepreneurs | 113

The Graham Cochrane Show ·

2021/06/22

Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business. But the reality is, that's not how time works. We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward. Today I want to share with you what I've discovered to be the 5 biggest time wasters that most entrepreneurs struggle with...myself included. After listening, your homework is simple:

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41:10

How To Make Your Online Course Evergreen | 112

The Graham Cochrane Show ·

2021/06/15

If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you. Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons: They create dependable, predictable income They allow you to work less and earn more But HOW you turn an online course into a perennial seller as an evergreen course is critical. Today I want to share with you the three components you need in place

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32:42

3 Rules for Writing Email Subject Lines That Get...

The Graham Cochrane Show ·

2021/06/08

If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know. But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration. What you end up with is email subject lines like this one: "Better Body Bootcamp Announcement 1" Whaaaaaaa??!! 😱 Yeah, that was an actual

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32:11

Why I Still Work After Making Millions Online | 110

The Graham Cochrane Show ·

2021/06/01

I want to ask you an important question: Why do you work? Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort. Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why? That's what I want to share with you today as I

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24:42

3 Online Course Launch Revenue Multipliers | 109

The Graham Cochrane Show ·

2021/05/25

Most people are leaving money on the table when they launch their online course. I don't want that to happen to you. I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer. However there are still a few things you can do during launch week that will increase your revenue. I call these

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33:56

5 Ways To Keep People From Cancelling Your Membership...

The Graham Cochrane Show ·

2021/05/18

One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream. But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line. The key to making money with memberships is to not only sign up new members but to keep your existing members from

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28:34

How To Grow Your Email List Faster | 107

The Graham Cochrane Show ·

2021/05/11

The most important thing you could be doing for your online business is growing your email list. But Graham! How can I grow my list faster? I don't have enough people on my email list? Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can: Know exactly what lead magnet to offer your audience Leverage every piece of content you

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26:39

How To Write a Sales Page In 60 Minutes | 106

The Graham Cochrane Show ·

2021/05/04

Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it! So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long. All it takes is one hour! In this episode I walk you through the most important questions you need to answer about your product before you write a single word of

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37:44

A Year Off Social Media (The Update) | 105

The Graham Cochrane Show ·

2021/04/27

What would your life look like if you took a year off of social media? How would you feel? Would your business continue to thrive? These were all questions I had 12 months ago when I set off on a one year social media fast. No Instagram, Facebook, Twitter, Tik Tok, Clubhouse. None of it. And now that my 365 day break has come to a close it's time for an update! In this episode I cover these big questions: Did I miss it? Did I feel out of the loop? Did not engaging with people affect

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28:11

Should You Offer Payment Plans For Your Online...

The Graham Cochrane Show ·

2021/04/20

So you have an online course (or two) and you're wondering whether you'd sell more copies and make more money if you offered a payment plan option. But you have questions, like: How many payments should you offer? What are the downsides to offering a payment plan? When is the best time in the sales process to mention a payment plan? Have no fear! Today I'm going to break down the pros and cons of offering payment plans for your online courses and then give you my personal stance on them so

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37:17

The 4 Best Investments You Can Make With Your Profit...

The Graham Cochrane Show ·

2021/04/13

As your online business starts growing and you begin making more profit you need to decide what to do with that money to build your wealth. The last thing you want to happen is that you make a lot of money, live it up for a few years, and then have nothing left to show for it in your later years. Business is about more than lifestyle, it's about wealth building and changing your family tree. So today I want to share with you what I think are the 4 best investments you can make with your

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34:36

The 3 Levels of Online Business | 102

The Graham Cochrane Show ·

2021/04/06

Not everyone running an online business has the same goals. Sure some people want to "escape" their 9-5 and go "full time" with their passive income business. But not everybody. Today I want to share with you the 3 different levels of online business so you can decide which one aligns with your goals and your dreams so you can stop feeling the pressure to model your business off of someone else with an entirely different set of goals.

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18:40

How Often Should You Sell To Your Email List? | 101

The Graham Cochrane Show ·

2021/03/30

One of the most common struggles I see online business owners making is with promoting to their email list. They just don't know how or how often to sell. These are some of the questions I get: "What if I bug my list too much?" "What if they unsubscribe?" "What's the right ratio of sales emails to content emails?" Today I'm going to give you the simple back of the envelope answer to the "how often" question so you can feel confident promoting and selling to your list. Plus I'm going to give

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