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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

38:45

The Anti-Influencer, Influencer Marketing Strategy -...

Bringing Business to Retail ·

2020/09/24

Getting your product in the hands of a big name influencer is the only way to get noticed on social media. That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face. But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affinity to your

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21:43

Lessons Learnt From Hiring A Social Media Manager

Bringing Business to Retail ·

2020/09/20

For more details click here

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19:12

The 2 Words That Can Cripple Your Business

Bringing Business to Retail ·

2020/09/09

They're like swear words in my business. Black listed. Peril will befall those who even dare whisper them.... (ok so maybe not that..!) Have you fallen victim to the two words crippling smart, savvy business owners the world over? Jump in to this episode of Bringing Business To Retail to discover what they are and why they're so powerful? For more click here

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44:50

How I Built A Retail Empire In 18 Months - Stephanie...

Bringing Business to Retail ·

2020/09/02

When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her "retirement job" and barely making ends meet was NOT what she wanted from her business. Fast forward 18 months and both she and her store are hardly recognisable. I hear so many retailers say they don't believe the "freedom business" hype. They don't believe they can grow their business or become profitable. They don't believe

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23:54

Create A Holiday Marketing Strategy In 5 Simple Steps

Bringing Business to Retail ·

2020/08/26

If you're like everyone else, 2020 will have felt like the longest year ever. Until I tell you the holiday season is a mere THREE months away. And then suddenly it feels like time has flown. Even if gift giving and festive season promotions are the last thing on your mind right now, customers are desperate to feel joy. And giving thoughtful, unique gifts is one of the most powerful ways you can do that. Now more than ever savvy retailers need to embrace their points of difference and work to

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15:44

How Do You Get Over The Guilt Of Working

Bringing Business to Retail ·

2020/08/19

Most Independent Business owners I meet start their store for one of two reasons; to escape the 9-5 corporate grind and spend more time with their families or doing other things they love. Or to provide the opportunity to use their talents for their own gain or to give back to others. To me both of those things represent "freedom". Thing is, before long people realise being a business owner holds more responsibility and requires more than just showing up to work each day. Before you know it those

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19:54

Asking What Your Customers Want Is Outdated Advice

Bringing Business to Retail ·

2020/08/12

Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice. Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money. In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your

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48:44

ARE BRAND AND BRANDING THE SAME?

Bringing Business to Retail ·

2020/08/06

Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience. We explore what your brand should represent and how you can effectively communicate those

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17:20

4 POPUPS GUARANTEED TO INCREASE CONVERSIONS AND NOT...

Bringing Business to Retail ·

2020/07/30

There's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you. But does that mean you should forgo pop-ups on YOUR website? On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off). After the show, join the

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14:41

Posting On Social Media ISN'T Going To Make You More...

Bringing Business to Retail ·

2020/07/23

When most retail & ecommerce store owners want to make more money, they focus all their efforts on selling. They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook. Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales. If you're not seeing the sales you want, and you’re are doing a lot of what I just described then I can't wait to

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20:55

The Faux-E-O Smackdown - Lessons Learned

Bringing Business to Retail ·

2020/07/16

Have you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO. I know the feeling because it recently happened to me (I swear it's a Covid thing!). In this episode I want to share

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36:12

Optimise Your Conversion Rates With These 5 Apps -...

Bringing Business to Retail ·

2020/07/09

Do you get a whole lot of traffic to your online store but struggle to get people to buy? On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there. I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the

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23:43

From 7 Figures to 8 - Here Are The Strategies

Bringing Business to Retail ·

2020/07/02

Have you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't? On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them. After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes

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26:28

Behind The Scenes - Segmenting Your Email List

Bringing Business to Retail ·

2020/06/18

If you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time. Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my

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26:14

Dealing With Inventory Oversupply

Bringing Business to Retail ·

2020/06/11

Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big

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38:04

Financial Success Post COVID - Adam Lean

Bringing Business to Retail ·

2020/06/05

For many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship. In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your

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19:07

The New Facebook Shops - Everything You Need To Know

Bringing Business to Retail ·

2020/05/29

Last week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services. Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer. Whether you're

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45:59

Growing Your Business Organically With A Virtual Team...

Bringing Business to Retail ·

2020/05/21

Have you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox. In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School. Together we explore the benefits

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36:55

Why Average Sucks - Michael Bernoff

Bringing Business to Retail ·

2020/05/14

You started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy. And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what? On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take

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32:40

A Better Way To Send Packages

Bringing Business to Retail ·

2020/05/07

You've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels. I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically

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