x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

33:34

SEO: Perfecting your faceted navigation with Luke Carthy

Keep Optimising ·

2021/06/09

My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise SEO performance, AND improve conversion rates.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summitEpisode sponsored by Klaviyo

en

33:46

SEO: Taking Competitor Analysis beyond Benchmarking...

Keep Optimising ·

2021/06/02

Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means she spends every day helping site owners improve their SEO performance. She’s been both helping others and doing digital marketing herself – including managing SEO - since 2006! We're getting into how you can learn from your competitor's SEO efforts to improve your SEO performance saving you time, and improving your results.Get all the links and resources we mention at KeepOptimising.comRegister now for the

en

38:47

Google Ads: Keyword Search Campaigns. How to maximise...

Keep Optimising ·

2021/05/26

Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for your keyword search campaigns. We'll also be talking about Google's increasingly powerful automation tools, Dynamic Search and Discovery Ads.Get all the links and resources we

en

37:40

Google Ads: Shopping Campaigns - the latest tactics...

Keep Optimising ·

2021/05/19

In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne. Richard and Chloe are getting into the best ways to optimise your Google Shopping Campaigns to increase GSC performance. With tips for both beginners, experts, and those managing it all via an agency.Get all the links and

en

35:27

Google Ads: Why you should try Display Ads and how to...

Keep Optimising ·

2021/05/12

Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay per click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade, and has spent the last 8 of those years helping businesses make the most of the latest Google Ads techniques.Get all the links and resources we mention at KeepOptimising.comRegister now for the FREE eCommerce MasterPlan Virtual

en

44:12

Google Ads: How to get started with Mike Rhodes...

Keep Optimising ·

2021/05/05

Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6th edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion... He’s also the CEO and founder of one of Australia’s largest independent Google agencies – the award-wining WebSavvy, and normally speaks at events around the world including Traffic and Conversion Summit.Get all the links and resources we

en

44:39

Affiliate Marketing: How to get started with Arlen...

Keep Optimising ·

2021/04/28

Arlen is the COO and Co-founder of OSI Affiliate Software, and he’s been in the affiliate marketing world for over 20 years. PLUS he’s the host of the eCommerce Marketing Podcast who have recently gone past 200 episodes. We're talking about how to get started wtih affiliate marketing. including whether to use a network, or your own software, how to grow affiliate sales with influencers and much much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

39:55

Affiliate Marketing: How to find new Affiliates with...

Keep Optimising ·

2021/04/21

Chris is the CMO of Publisher Discovery, and has been in the affiliate industry for over 20 years, including being part of the team that launched the buy.at network. He’s also on the PMA Board of directors, and is a highly respected voice in the industry – always trying to find ways to help retailers improve their affiliate marketing performance. It’s a pleasure to have him here on the show.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

33:59

Affiliate Marketing: How to Drive Full Price Sales...

Keep Optimising ·

2021/04/14

Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

32:34

Affiliate Marketing: How to revive your existing...

Keep Optimising ·

2021/04/07

Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. AND he’s recently run a whole event sharing affiliate marketing best practices called Affiliate Management Expo.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

30:07

SMS Marketing - should you? how do you? with Corinne...

Keep Optimising ·

2021/03/31

Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

32:40

Email Marketing: Email Segmentation to improve your...

Keep Optimising ·

2021/03/24

Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segmentations to improve your social media advertising.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know

en

36:38

Email Marketing: List Growth Tips for your DTC...

Keep Optimising ·

2021/03/17

Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! We get into the latest tips and tricks around email sign ups - including Wheels of Fortune, Quizzes, to discount or not to discount?, and pop up testing.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join

en

41:31

Email Marketing: Automate eCommerce Growth with the...

Keep Optimising ·

2021/03/10

Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive. Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade. In this episode she shares her 'Dinner Party Strategy' an easy to follow template for structuring the perfect 6-part Email Welcome Campaign. It's possible to build and put live within just 24 hours of learning about it - so if you've been struggling to create a Welcome Campaign that turns your email

en

35:27

Email Marketing: Perfect Post Purchase Campaigns with...

Keep Optimising ·

2021/03/03

Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients. In this episode, we get deep into WHY you need a great post purchase campaign, and how to get it set up right. Lots of clear guidance in this one!Episode sponsored by Klaviyo***SURVEY TIME*** Let us

en

45:19

Facebook Ads: Ultimate Copy, Offer and Audience...

Keep Optimising ·

2021/02/24

Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring 1,000s of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped 1,000s of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales. In this episode we're getting into THREE key parts of a successful Facebook Ads strategy. The 3 Audiences you should be targeting, how

en

37:05

Facebook Ads: Exploring the cutting edge Dark Posts...

Keep Optimising ·

2021/02/17

John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. Dark Posting is one of the most exciting Facebook and Instagram ad strategies. Listen to find out what it is, how to do it, and the various angles John's found that work really well. By the end your brand will be BUZZING with ideas for your own marketing.Get all the links and resources we mention at

en

34:46

Facebook Ads: What Video Ads to create and how to...

Keep Optimising ·

2021/02/10

Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

34:55

Facebook Ads: Images that work NOW, and how to keep...

Keep Optimising ·

2021/02/03

RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best – before you spend a single dime on ads. Handy eh!? In this episode he lets us in on what images are working best right now -AND how to work out the perfect image 'rules' for your brand. We also get into AI image assessment, AB testing and whole lot more. Oh, and a little bit

en

39:43

Marketing Foundations: Storytelling the why, the how,...

Keep Optimising ·

2021/01/27

In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You'll learn about how to create your story, the types of stories that work, AND how to use your story in your marketing. This episode is PACKED with examples.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

en

292 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...