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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

10:08

Biz Tip Thursday - Oreos Matter

Freedom Focus Photography ·

2021/08/19

096 -Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! Quality matters - and sorry Hydrox, but you just don't cut it when I'm expecting Oreos! Today I'm crying in my ice cream about the lack of cookies in my cookies and cream. First-world problems, I know. This isn't just about the ice cream though, this also applies to

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60:59

Upgrading your Life with Heather Lahtinen

Freedom Focus Photography ·

2021/08/17

095 - Do you have holes in your underwear? Yeah, I know—it's none of my business. But I'm talking about it anyway this week, with mindset champion and podcast regular Heather Lahtinen. Because the state of your underpants can reveal more than you might think. In this episode, we're talking about your relationship to money, how your environment affects your mindset, and simple ways to shift your energy through small, incremental upgrades...like ditching those holey, stretched-out

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11:27

Biz Tip Thursday - Ice Ice Baby

Freedom Focus Photography ·

2021/08/12

094 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! Would you like some ice today? That's a regular question when checking in at our boat club on Lake Norman - and a service that they could 100% charge for! However, they don't. What extras are you offering in your business to surprise and delight your clients? If this episode

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20:30

Dial in your Style

Freedom Focus Photography ·

2021/08/10

093 - Finding your style as a photographer doesn't happen overnight. I was six or seven years into my photography career before landing on a "signature look"—and that was after many whispers of the devilish voice in my head, saying you're just not creative! Sound familiar? Well, to all those nay-saying voices out there, I say pfffffft. If you were born human, you were born with an innate sense of creativity. And in this episode, I talk about how to approach putting your own

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21:06

Laser Coaching - Mini-session best practices

Freedom Focus Photography ·

2021/08/05

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46:48

Speaking Dog with Sherry Nativo

Freedom Focus Photography ·

2021/08/03

091 - When it comes to "speaking dog," very few pet owners are fluent. And that language barrier, if you will, leads to misunderstandings and unnecessary fear on the part of our four-legged friends. As professional pet photographers, we need to do better. Understanding canine body language and social norms means not only will your sessions go more smoothly, but your subjects will be happier and more comfortable. This week, certified dog trainer Sherry Novato of All About Training Dogs

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13:19

Biz Tip Thursday - Paddleboard Procrastination

Freedom Focus Photography ·

2021/07/29

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24:43

Business Pillar 6 - Marketing

Freedom Focus Photography ·

2021/07/27

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18:49

Laser Coaching - What to share at the inquiry?

Freedom Focus Photography ·

2021/07/22

088 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. Inquiries! How much is too much to share on the website, in the inquiry, and at the sales session? In this conversation, Nicole and Joy discuss the pros and cons of sharing at different times and create a plan to prepare the client but not scare them away!If this

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20:48

Business Pillar 5 - Workflow

Freedom Focus Photography ·

2021/07/20

087 - When it comes to mapping out your workflow, think of it as an investment of time and brainpower that your future self will effusively thank you for. Because once you have your workflow mapped and the pieces in place, you won't need to reinvent the wheel every time a potential new client appears. Stress drops significantly; scaling your business becomes possible. And while it's no secret that I'm a huge fan of automation, in this episode I share specifics of the very analog

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9:41

Biz Tip Thursday - Extra Pillows Please

Freedom Focus Photography ·

2021/07/15

086 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!I have a three pillow system for getting a good night's sleep. So when my ENTIRE family is sharing one hotel room, we obviously need some extra pillows!! In today's Biz Tip Thursday I'm asking you to take a critical look at the communication that you use in your business

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36:11

Business Pillar 4 - Pricing

Freedom Focus Photography ·

2021/07/13

085 - We're on to the fourth business pillar this week, and it's one that makes joyful fireworks explode in the nerd-center of my brain: PRICING! Yep, this week I channel my inner CPA to help you sort through the numbers. Because if you want to be in business, you need to ensure that you're actually making a profit. There are pricing traps waiting to swallow up unsuspecting new photographers—and I don't want you to fall victim. What To Listen For: The single most important

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23:18

Laser Coaching - Let's find qualified clients!

Freedom Focus Photography ·

2021/07/08

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30:08

Business Pillar 3 - Website

Freedom Focus Photography ·

2021/07/06

083 - This week we're diving into the third business pillar: your website. It's your virtual storefront and yes, you need to have one if you're open for business! It doesn't need to be flash bang whiz fancy (and probably shouldn't be), but it does need to follow some best practices. In this episode, I'll walk you through what those are. What To Listen For: What to include in your website's prime real estateOne thing your website copy absolutely must doHow to avoid

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12:31

Biz Tip Thursday - 1,900 Google Reviews

Freedom Focus Photography ·

2021/07/01

82 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!How diligent are you about asking your clients for reviews? How many reviews is "enough" so you can rest easy? In today's episode, I'm sharing my recent experience getting pizza and why my husband was leaving a review at 10:30pm.If this episode inspired you in some

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24:49

Business Pillar 2 - Branding

Freedom Focus Photography ·

2021/06/29

081 - Dialing in your brand is the second step in this 6-part series on the pillars of your business. It's a fun step, too—enjoyable enough that pet photographers get hung up here, swimming in a sea of font choices and logo ideas, without actually moving things forward. This week you'll hear about what you need, when to say good enough and move on, and why you should always include the eggs! What To Listen For: How to set a brand intention—and why it's so important The thing

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21:22

Laser Coaching - Book project of a different species.

Freedom Focus Photography ·

2021/06/24

80 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Rebecca has an idea for a book project that crosses species lines and is looking for strategies to work with some zoological institutions.If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your

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30:53

Business Pillar 1 - Legal and Admin

Freedom Focus Photography ·

2021/06/22

079 - Welcome, welcome! Today I'm kicking off a six-week solo series covering the six pillars of your pet photography business. Whether you're just getting started, or your business was thrown together like a Pinterest-fail DIY shelving unit, this series will help.This week I'm talking you through the legal and administrative side of things, which admittedly isn't the most exciting part of pet photography. But getting this stuff sorted out means the bedrock of your business will

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16:18

Laser Coaching - Let's get this business started!

Freedom Focus Photography ·

2021/06/17

78 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. In this conversation, Victoria is in the beginning process of setting up her business and has some questions about getting her business going!If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories,

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43:28

The Power of Intention with Heather Lahtinen

Freedom Focus Photography ·

2021/06/15

077 - What is it that you want? How do you want to feel today? They're seemingly simple questions, but few of us take the time to ask ourselves—or to get clear on the answers. This week I'm joined by podcast regular Heather Lahtinen to talk about why it's so important to set intentions, and how to do it effectively. Also in this episode: bobbleheads, "safety mode," and road-trip woes. What To Listen For: The important difference between goals and intentionsHow to phrase

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