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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

40:39

How to 10x A Boring Business With Marketing | Codie...

Marketing Against The Grain ·

2023/07/19

Would you rather be wrong or boring? Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits of great businesses, why most business models in media are awful, how to think about interacting with your community, and how to lean into your unfair advantages to win. Connect with Codie Contrarian Thinking https://contrarianthinking.co/ LinkedIn https://www.linkedin.com/in/codiesanchez/ Instagram

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24:43

Twitter’s $5M Master Plan To Win Back Creators From...

Marketing Against The Grain ·

2023/07/18

Will Twitter become the gold standard for creator programs? Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms. Mentions HubSpot Creator Program https://creators.hubspot.com/ Mr Beast tweet

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28:19

Airbnb Just Copied Apple’s Product Development...

Marketing Against The Grain ·

2023/07/13

Here’s why you should never launch new products. Kipp and Kieran dive into Airbnb’s massive change on how they build and grow their products, and how you can use these principles to build your business. Learn the exercises for companies to be in the mindset of the customer, the most common mistake every growth marketer makes, and the importance of breaking down the customer journey. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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17:27

Elon F*ked Up... The Fatal Mistake That Launched...

Marketing Against The Grain ·

2023/07/11

Elon’s been Zuck’d. Is this the death of Twitter? Kipp and Kieran dive into what your business needs to know to take advantage of this new opportunity. Learn why you shouldn’t leave the door open for your competitor, Elon’s fatal mistake, why Threads is a masterclass in onboarding, how you should think about threads, and the distinctive advantage for being a first mover of a platform. Mentions Kipp’s thread account https://www.threads.net/@kippbodnar?igshid=MzRlODBiNWFlZA== Eight Sleep

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23:02

5 A.I. Marketing Skills You Must Learn In 2023 (#136)

Marketing Against The Grain ·

2023/07/06

Will channel expertise become commoditized because of AI? Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI? We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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39:06

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of...

Marketing Against The Grain ·

2023/07/04

There’s a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers. About Patrick Campbell CSO at Paddle.com after recently founding and selling ProfitWell.com

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13:01

AutoGPT 2.0: GPT Author and GPT Engineer (#134)

Marketing Against The Grain ·

2023/06/29

How will this affect engineers, writers, and businesses? Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an ultra-personalized media experience, what the new era of 1:1 experience means for your business, and why people with better ideas will win. Mentions Matt Shumer tweet https://twitter.com/mattshumer_/status/1671231938219130894?s=46&t=qo0rMvYEbESguv0k2b7KGw Lior tweet

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29:41

Why It’s SO Much Harder To Grow A Startup In 2023…...

Marketing Against The Grain ·

2023/06/27

Is ROI total BS now? Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think. Mentions Packy’s newsletter https://www.notboring.co/ Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202 Poptarts https://www.poptarts.com/en_US/home.html Lucky

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30:37

The Complete A.I. SEO Guide for Beginners (2023) (#132)

Marketing Against The Grain ·

2023/06/22

A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team. Mentions EP with Guillaume https://link.chtbl.com/NkfZwpLS Chat GPT https://openai.com/blog/chatgpt Google Bard https://bard.google.com/ Eric Ravenscraft

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42:13

Scale Your Business to $100M Using These A.I. Growth...

Marketing Against The Grain ·

2023/06/17

AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time. Mentions Article by Guillaume

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23:26

How To Predict A.I. Trends And Get Ahead Of Your...

Marketing Against The Grain ·

2023/06/15

Are we moving from an era of out-work to out-think? Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupted, the understanding of complex topics are now commoditized, the rise of natural language, and why information asymmetry no longer exists. Mentions ChatGPT https://openai.com/blog/chatgpt Sam Altman Secret Roadmap EP https://link.chtbl.com/dl7-T9bg Vision Pro

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22:22

How A $25B Company Uses A.I. To 300x Their Marketing...

Marketing Against The Grain ·

2023/06/13

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate. Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized. Mentions The Hustle https://thehustle.co/ Midjourney

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15:30

Apple’s New VR Headset Is Bad News For Mark...

Marketing Against The Grain ·

2023/06/09

Apple’s new headset is huge for the AI world. Here’s why. Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our society and business more than ever, how Apple is changing the AI landscape with the Vision Pro, and how it’s going to change how people consume video and entertainment content. Mentions Apple VIsion Pro https://www.apple.com/apple-vision-pro/ Tweet by OperaGX

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28:22

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s...

Marketing Against The Grain ·

2023/06/08

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B? Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services. Mentions OpenAI https://open.ai/ Sam Altman leaked interview

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24:18

A.I. Design Wars: Why Adobe Is Going To Crush...

Marketing Against The Grain ·

2023/06/06

With new AI design tools, the cost to produce is getting lower… Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space. Mentions Midjourney https://www.midjourney.com/ Adobe Firefly

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21:28

Photoshop’s New A.I. Update + 4 More A.I. Tools You...

Marketing Against The Grain ·

2023/06/02

AI is transforming new use cases every day. Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI. Mentions Adobe Firefly update https://www.adobe.com/sensei/generative-ai/firefly.html Linus tweet https://twitter.com/LinusEkenstam/status/1663301446669053952 DALL-E

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32:31

AI Shark Tank: 5 Founders Pitch Us Their Ai Products...

Marketing Against The Grain ·

2023/05/31

Video is the future. Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers. Mentions Ben Tossell https://bentossell.com/ Ben’s Bites Newsletter https://www.bensbites.co/ Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640 Kieran’s other featured

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37:20

Previous CMO Of ClassPass & Skyscanner Shares Her...

Marketing Against The Grain ·

2023/05/27

Most companies are either good at brand or growth, how do you master both? Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth. About Joanna Lord Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership

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15:34

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You...

Marketing Against The Grain ·

2023/05/26

Where will there be lots of innovation in AI tools? Ads. Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases. Mentions Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios Meta AI sandbox

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9:33

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

Marketing Against The Grain ·

2023/05/25

Product-led growth is one of the biggest advantages in business today. Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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