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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

48:03

328: Shifting Into Position Post-Acquisition

Renegade Marketers Unite ·

2023/01/20

On your mark… Get set… Acquire a company! An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to

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03:25

Tuesday Tips: Building a Customer Advisory Board

Renegade Marketers Unite ·

2023/01/17

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Patti Newcomer of FieldRoutes, and Chi-Chi Liang of Alloy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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49:13

327: Forrester’s B2B Budget Benchmarks

Renegade Marketers Unite ·

2023/01/13

B2B Marketers… This is the episode to bring to your C-Suite. It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth. Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more. This recording

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05:03

Tuesday Tips: Crafting Recession-Proofed Messaging

Renegade Marketers Unite ·

2023/01/10

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Allyson Havener of TrustRadius, James (JD) Dillon of Tigo Energy, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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44:56

326: Taking a Stand as a B2B Brand

Renegade Marketers Unite ·

2023/01/06

Should B2B brands commit to ESG initiatives? This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen, the Chief Marketing and Communications Officer at AXIS. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles,

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03:41

Tuesday Tips: Getting the Most Out of Your Budget in...

Renegade Marketers Unite ·

2023/01/03

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Danielle Gotkis of Pecan AI, Bryan Law of ZoomInfo, Marshall Poindexter of OpenEye Scientific, and Jennifer Kling of Ombud. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving

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39:45

325: How to Sell the Selling Power of B2B Brand Strategy

Renegade Marketers Unite ·

2022/12/30

B2B marketers know that brand sells, but how does a CMO sell brand? In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from: Pamela Herrmann (previously at OnSolve, now at SVP Marketing at Ethisphere) Jamie Gier (previously

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04:13

Tuesday Tips: Free Up Your Schedule for Better Work

Renegade Marketers Unite ·

2022/12/27

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Carlos Carvajal of Q2, Melanie Marcus of Surescripts, Sue Holub of OnSolve, Oliver Nutt of General Dynamics, Chandar Pattabhiram of Coupa, Kristin Fornal of Brand pH LLC, and Michael O'Connell. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And

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53:03

324: What B2B CMOs Need to Know About Web 3.0

Renegade Marketers Unite ·

2022/12/23

The metaverse. Web3. Cryptocurrency. NFTs. These platforms may not be at top of mind for most B2B CMOs today, but maybe it’s time to start evaluating their potential. That’s why we invited futurist Shelly Palmer, CEO of The Palmer Group and co-founder of Metacademy, to speak at a CMO Huddles #BonusHuddle about the exciting possibilities of these community-building tools. Now we’re airing the conversation on Renegade Marketers Unite. Tune in to hear about how these tools are already being used by big

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06:59

Tuesday Tips: Getting More Out of Content Marketing

Renegade Marketers Unite ·

2022/12/20

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Rashmi Vittal of Productiv, Roark Pollock of Cylus, Heidi Bullock of Tealium, Chi-Chi Liang of Alloy, Dan Lowden of HUMAN, Gabi Zijderveld of Smart Eye, Melissa Sargeant of AlphaSense, Marshall Poindexter of OpenEye Scientific To see the video versions, follow Drew Neisser on LinkedIn

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46:40

323: Build Your Dream B2B Marketing Team

Renegade Marketers Unite ·

2022/12/16

What maketh a high functioning, well connected B2B marketing team? In this episode of Renegade Marketers Unite, we welcome three CMOs who share their approaches to shaping, growing, and nurturing their marketing organization in tandem with business growth. Get ready for some winning wisdom from these three CMOs: Melissa Goldberger of Safebreach James B. Stanton of Empyrean Jamie Walker of Keyfactor For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more

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02:49

Tuesday Tips: Amisha Gandhi's Brand Building Tips

Renegade Marketers Unite ·

2022/12/13

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Amisha Gandhi, SVP of Marketing at Tipalti To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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45:14

322: Building B2B Brand and Demand in Tandem

Renegade Marketers Unite ·

2022/12/09

“When you make an investment, make it worthwhile.” That’s exactly what Amisha Gandhi has done in her last two years as Tipalti’s SVP of Marketing, joining the fintech organization not too long after it rebranded and was raring to grow. In this episode, learn what it takes to come in as the new CMO and get quick wins while setting up an organization for marketing-led growth. From optimizing demand to defining a brand purpose to squeezing everything out of events, learn how to ensure that marketing’s

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03:35

Tuesday Tips: Helping Sales Close

Renegade Marketers Unite ·

2022/12/06

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Chandar Pattabhiram of Coupa, Christopher Willis of Acrolinx, and Jennifer Houston To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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47:34

321: Recession Proof Your B2B Marketing

Renegade Marketers Unite ·

2022/12/02

Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR. And they don’t show signs of stopping, on a growth path to reach half a million by 2025. But with signs of a recession growing stronger, will that put a pause on their high-growth plans? “We just refuse to participate in recessions,” says Josh, joking that he wished it was that easy. But he’s not too nervous. You can recession-proof your

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05:15

Tuesday Tips: Recession Proofing Your Marketing

Renegade Marketers Unite ·

2022/11/29

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Emburse, Gabi Zijderveld of Smart Eye, Danielle Gotkis of Pecan AI, and Aaron Ballew of Split Software To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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39:45

320: B2B Brand Strategy Lessons for 2023

Renegade Marketers Unite ·

2022/11/25

What should the coolest, most CATS-est of marketers be thinking about for 2023? (CATS standing for courageous, artful, thoughtful, and scientific). Tune into this episode with Drew as he reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy. Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us! To learn more, visit https://cmohuddles.com/ For full

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04:15

Tuesday Tips: Enhancing Board Interactions

Renegade Marketers Unite ·

2022/11/22

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jamie Gier, Chandar Pattabhiram of Coupa, Jennifer Davis, Julie Feller of U.S. Legal Support, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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36:36

319: B2B Brands: Cut Those Cognitive Calories!

Renegade Marketers Unite ·

2022/11/18

“This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.” The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It’s not to be missed

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04:50

Tuesday Tips: How to Position Brand When Budgeting

Renegade Marketers Unite ·

2022/11/15

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden from HUMAN Security, Marca Armstrong from Passport, Jon Miller of DemandBase To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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