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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

41:27

From Zillow to Century 21 CEO: Nick Bailey Discusses...

Level Up - From Agent to Entrepreneur ·

2018/04/12

Real estate agents tend to have an identity crisis from handling so many different facets of the business. Who are we supposed to be? And who does the consumer want us to be? How are we going to use data and predictive analytics to improve their experience of buying or selling? On this episode, Century 21 CEO, Nick Bailey talks about how agents should prepare themselves right now for the changes tech is bringing to the industry. We have an opportunity to leverage technology to make the process

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27:56

How Tristan Ahumada Built a Hugely Successful...

Level Up - From Agent to Entrepreneur ·

2018/04/05

Many agents start community Facebook pages that fail to gain traction and engagement. How can you build engagement and interaction on your community page? How do you go about trying new tools without losing your message? What lessons can real estate agents learn from one of the most successful real estate communities on Facebook? On this episode, we are joined by LabCoat Agents founder, Tristan Ahumada who shares on the techniques, mindsets and practices that have been instrumental in the success of

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40:38

How to Run the ISA Model Effectively w/Aaron Rian

Level Up - From Agent to Entrepreneur ·

2018/03/08

The general industry looks at the ISA as someone who is only responsible for response time, but our guest has put a whole new twist on it. How can you elevate the ISA role so it can benefit your business even more? How can you run each department of your business like its own business? On this episode, we are joined by Aaron Rian who shares how he built a prospecting machine and a powerful internal sales team. Just because you’re good at selling real estate doesn’t mean you can run your business or

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49:21

When You’re Tired of the Grind: How to Create...

Level Up - From Agent to Entrepreneur ·

2018/03/01

Most agents think the only asset their business needs is their skill. How does this set you up for a business that requires you to always be on the hunt? How can you use content to position yourself as an expert and attract business this way? Why is it dangerous to go into real estate only looking out for yourself? On this episode, we are joined by Frank Klesitz who shares his insights on the smart way to get out of the grind. The asset is not how many people you know-- it’s how many people know

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11:19

Self-Leadership

Level Up - From Agent to Entrepreneur ·

2018/02/22

We’re all leaders because we lead ourselves. Why do you have to be a good self-leader before you’re qualified to lead others effectively? What makes someone a great leader? On this mini-episode, we talk about how to be a better leader, and the secret so few people know about leadership. Takeaways + Tactics You have to be an effective self-leader before you lead others because it gives you credibility. If you’re having trouble leading others, you have problems with self-leadership. You must be

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37:01

The Value of Culture w/Rett Harmon

Level Up - From Agent to Entrepreneur ·

2018/02/08

Like it or not, every company has a culture. How do you build a good company culture intentionally? How can you become a community expert in your market? On this episode, we are joined by agent and team co-broker owner, Rett Harmon, who shares on how to be authentic and how he was able to build a company he enjoys. You need to be same person that you are online as you are offline. - Rett Harmon Takeaways + Tactics Company culture is either built by design or by default. Owning the market

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12:45

Anticipating the Obstacle and Creating the Solution

Level Up - From Agent to Entrepreneur ·

2018/02/01

This is the time of the year where we evaluate the market for potential risks, and a huge one right now is the risk for low inventory. Why is it so important to plan ahead for these events? How do you fortify yourself from the eventual reduction in inventory? On this episode, we talk about the importance of being ready for potential market risks. When I’m already solving a problem that doesn’t yet exist, the problem never appears. -Greg Harrelson Takeaways + Tactics There’s a lot of quick, easy

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34:18

Getting Out of Survival Mode, Investing Intentionally...

Level Up - From Agent to Entrepreneur ·

2018/01/18

The majority of real estate agents are in survival mode. How can they get out of that mindset and take advantage of the good condition of the market? Should you be spending more money on expanding, or putting money away for the market correction? On this episode, we are joined by agent, coach and founder of Real Estate B School, Lars Hedenborg who talks about taking the entrepreneurial approach to real estate, and being intentional with your money. Money in the bank is the most lagging indicator

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15:50

Developing Talent

Level Up - From Agent to Entrepreneur ·

2018/01/11

Developing talent is an important part of going from agent to entrepreneur. How do you connect with your talent on a level that actually resonates with them and their needs? What are the three things we track to make sure what we’re doing is actually working? How do you check in and stay in contact? On this mini-episode, we talk about developing talent, helping people grow and building top producers from scratch. Tracking our numbers is going to tell us how we’re doing with our lead generation

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43:47

Finding the Shortest Path to the Cash & Putting...

Level Up - From Agent to Entrepreneur ·

2017/12/21

Most people spend so much time working “in” their business that they don’t get to work “on” it and fail to grow. What strategic structures should you put in place if you want your business to generate more leads and referrals? How do you stop putting out fires and actually start working towards growth? How can you put your marketing on autopilot? On this episode, we do a crossover with Local Domination podcast host Doren Aldana to answer these questions. The best referral partner is someone who

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35:30

The Fast Track to Success: Outbound Prospecting,...

Level Up - From Agent to Entrepreneur ·

2017/12/14

A lot of agents focus too too heavily on how much they are earning, rather than the number of transactions they are doing. Why is this a big mistake? How do you do outbound prospecting in high volumes? How can you undermine your competition to become the top agent in your market in 5 years? On this episode we talk to the Beast Mode prospector himself, James Festini. There’s only two ways you’re going to make money in this business. You’re either going to go out and get your money or you’re going to

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31:02

Likeable Influence: How to Use Content to Drive...

Level Up - From Agent to Entrepreneur ·

2017/12/07

There’s very little content creation in local markets in the real estate field. How does good content marketing set up your authority and generate long-term business? What drawback of sales does content solve instantly? How does good content get lost in bad titles? On this episode, we are joined by best-selling author and content marketing guru, Dave Kerpen, who shares his practical tactics to becoming an authority in your market. Content is this amazing way to demonstrate who you are, your

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45:00

How to Build a High Retention Profit Machine with...

Level Up - From Agent to Entrepreneur ·

2017/11/30

We’re in the most over-trained and over-skilled business, but people still aren’t doing what they need to do to succeed in real estate. What’s holding people back from growing in the business? How do you transition from managing people to managing the systems that manage the people? Why does everything start with trusting yourself? On this episode, we are joined by superstar coach, Jon Cheplak who shares on the critical pieces that drive productivity and profit in a real estate business. People

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42:02

Ready, Fire, Learn: Leadership, Building Emotional...

Level Up - From Agent to Entrepreneur ·

2017/11/21

Most entrepreneurs think the best way to learn is to consume as much knowledge as possible, but the greatest learning comes from taking aim and getting into action. Why is “failing forward” such a powerful teacher? Why is it so important to hire an assistant now, instead of later? On this episode, we are joined by Adam Hergenrother who shares the mindsets, actions and behaviors that have been instrumental to his success. There’s never going to be a perfect time to hire an assistant. -Adam

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53:00

How to Lead at a Higher Level w/Tom Cafarella

Level Up - From Agent to Entrepreneur ·

2017/11/16

A lot of team leaders make the mistake of obsessing over who is consuming their coaching content. What metric should you actually be paying attention to? How do you get people on your team to buy into your coaching? If you want to level up, do you bring on more people or do you go deeper on training the ones you have? On this episode, we are joined by Tom Cafarella to discuss how he can get his brokerage to reach their goal of doubling their conversion ratio. You have to lead the current people at

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15:02

How to Eliminate Resistance to Prospecting & Lead...

Level Up - From Agent to Entrepreneur ·

2017/11/09

People are looking for a method of lead generation and prospecting that feels comfortable to them. However, this comfort is dictated by bias---not reality. How do you get inspired to make a breakthrough in your resistance to prospecting? Why do people struggle to say they are salespeople? How do you use contribution to get over the monetary motivation? On this episode, we discuss the real reason people resist prospecting and how to overcome it. I got over a resistance to prospecting when I changed

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36:11

How Kevin Mills Did 40 Deals in His First Year &...

Level Up - From Agent to Entrepreneur ·

2017/10/26

For most people when the market drops, their cash flow also drops. How do you build a business that can allow you to prevail through a downturn? Why is it so important to learn the steps of business the right way? How do you make sure you’re reserving enough time to work on the business and generate leads? On this episode we are joined by Kevin Mills who shares how he’s been able to continuously double his business. Skill is less desired in a hot market because the market will sell the property

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25:15

Distractions, Momentum & Opportunity: How To...

Level Up - From Agent to Entrepreneur ·

2017/10/12

With everything happening in the world right now, the consumer is more distracted than ever. How can this cause a shift in momentum in the market? How do you offset the potential losses? How do you bring attention back to what’s important and have the right conversations with your clients? On this episode, we discuss how to maintain momentum, even when people are focused on everything that’s happening in the world. When the distraction of the consumer increases, the answer for the agent is to

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43:04

How to Build a Listing Machine That Takes 20+...

Level Up - From Agent to Entrepreneur ·

2017/09/28

Real estate is changing. How do we evolve and position ourselves for what’s to come? What systems are critical if you want to build a listing machine that gives you a steady supply of leads? How do mindset, marketing, systems, and conversion play into building a powerful listing machine? On this episode, we are joined by top producer and author, Hoss Pratt, who shares on building a machine that generates consistent leads and how to convert those leads into signs in the ground. The key in marketing

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34:08

Fanatical Prospecting & Sales EQ w/Jeb Blount

Level Up - From Agent to Entrepreneur ·

2017/09/14

A lot of people in real estate hate to be known as salespeople. How do you become a salesperson known for being caring not manipulative? Why is cold calling still alive and well? What is sales EQ and how is it effective when it comes to getting the results you desire? Why is tracking your time so powerful? On this episode, we are joined by author, speaker and sales expert Jeb Blount who shares insights from his books. Prospecting is the price you have to pay in advance for success in sales and the

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278 results

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