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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

5:19

Best of LFMM: A Quick Mental Health Check In

The Law Firm Marketing Minute ·

2024/12/23

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 In this heartfelt and unfiltered episode, John Hinson takes center stage to shed light on mental health challenges in the legal industry. From destigmatizing tough conversations at your firm to actionable tips for self-care, this discussion is a must-hear for lawyers and firm owners striving for a healthier work culture. John shares personal anecdotes, practical advice, and

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28:58

Hot Lawyers Don’t Let Their Leads Go Cold

The Law Firm Marketing Minute ·

2024/12/20

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!📬 As the year winds down, it’s easy to let your leads cool off—especially during the holiday rush. But hot lawyers know better! In this episode, Mike, Eddie, and John share how to nurture relationships, maintain your visibility, and stay top of mind with potential clients even when everyone else is hibernating.📌 Key Takeaways:Why consistent lead nurturing builds lasting relationships

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2:24

What's Worse For Small Law Firms: Bad Content or No...

The Law Firm Marketing Minute ·

2024/12/19

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!✨ Small law firms often face a tough decision: is it worse to stay silent online or to share generic, uninspired content? Smike, Eddie, and John break down this dilemma, exploring how consistency, value, and professionalism can make or break your digital marketing strategy. Discover actionable tips to refine your approach and avoid common pitfalls.📌 Key Takeaways:Generic content can

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2:10

A Fresh Breath of Perspective on Social Media

The Law Firm Marketing Minute ·

2024/12/18

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🌟 Feeling overwhelmed by social media? In this episode, Smike, Eddie, and John deliver a much-needed breath of fresh perspective on how lawyers can approach social media without stress or burnout. Instead of chasing followers, the conversation focuses on where your energy really matters and how to keep a strong, credible presence that works for your firm.📌 Key Takeaways:You don’t need

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1:52

This Is Why Your Social Media Feels So Annoying Lately

The Law Firm Marketing Minute ·

2024/12/17

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!💡 It’s not just you—social media’s turning into a nonstop sales pitch, and it’s killing the vibe. Smike, John, and Eddie break down what’s wrong with today’s feeds, from TikTok couponing overload to relentless holiday ads. Discover how salesy content is driving users away—and what brands can do differently.📌 Key TakeawaysWhy social media feels more sales-driven than ever.The impact of

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1:38

How to Earn the Cold Shoulder—Fast

The Law Firm Marketing Minute ·

2024/12/16

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🥶 Ready to learn why your clients are forgetting you? In this episode, Smike, John, and Eddie break down the fastest way lawyers lose referrals: by earning the cold shoulder. From post-case ghosting to missed opportunities, this conversation reveals exactly what you’re doing wrong—and how to fix it.📌 Key Takeaways:Why client ghosting happens even with top-notch service.Simple

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27:07

The #1 Risk for Small Law Firms [and How to Avoid It]

The Law Firm Marketing Minute ·

2024/12/13

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Operating without a marketing plan is one of the biggest risks small law firms face. Smike, Sarah, and Megan break down why skipping this crucial step leads to wasted resources, frustration, and missed opportunities. Learn how even a simple strategy can help you grow, stand out, and stay ahead of the competition.📌 Key Takeaways:A marketing plan isn’t just for big firms—it’s

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1:37

Most Small Law Firms Take This Risk; Are You One Of...

The Law Firm Marketing Minute ·

2024/12/12

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🛑 Most small law firms unknowingly gamble with their marketing—and it’s costing them big. In this episode, Smike, Sarah, and Megan break down the #1 risk most small law firms take, why it leads to chaos and wasted money, and how to fix it with a solid marketing plan.📌 Key Takeaways:Why unplanned marketing leads to lost opportunities and frustration.How a lack of organization can

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2:01

Lawyers Are Artists, Just Not In This Way

The Law Firm Marketing Minute ·

2024/12/11

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Marketing is an art form, and while lawyers are artists in the courtroom, that creativity doesn’t always translate to effective branding. In this episode, Smike, Sarah, and Megan dive into why DIY marketing often leads to missed opportunities and how trusting the right experts can elevate your law firm’s success. Don’t let ego stand in the way of your masterpiece!📌 Key Takeaways:Why

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1:14

Why Seeing Every Call as a Sales Pitch Holds You Back

The Law Firm Marketing Minute ·

2024/12/10

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎯 Are you dismissing valuable advice because it comes with a sales pitch? Many lawyers are missing out on game-changing insights by writing off strategy calls as purely self-serving. In this episode, Smike, Sarah, and Megan break down the hidden value in these conversations and how to make them work for you—no strings attached.📌 Key Takeaways:How to extract actionable advice, even

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2:02

Law Firm Goals Are Dead Without This Strategy

The Law Firm Marketing Minute ·

2024/12/09

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🚀 Your Firm’s 2024 Game-Changer🔥 Without the right strategy, your law firm’s goals might as well be wishful thinking. In this episode, Smike, Sarah, and Megan break down the power of SMART objectives and how to reverse-engineer your success for 2024. From crafting realistic goals to breaking them into actionable steps, this is the blueprint every lawyer needs for a productive new

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24:04

How Santa Claus Could Be Killing Your Law Firm

The Law Firm Marketing Minute ·

2024/12/06

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!🎅 Procrastination might be the gift that keeps on taking. In this festive yet hard-hitting episode, Smike, John, and Sofia uncover how holiday mindset traps like "after the holidays" can quietly undermine your law firm's success. From reactive marketing mistakes to actionable tips for crushing procrastination, this episode is your wake-up call to stay ahead of the game.📌 What You Will

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1:25

Learn to Be Proactive: It’s What Winning Firms Do

The Law Firm Marketing Minute ·

2024/12/05

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Marketing Consistency MattersIn this episode, Smike, John, and Sofia dive into the challenges lawyers face when managing marketing efforts. Discover why reactive strategies lead to peaks and valleys in your practice—and how shifting to a proactive mindset can transform your firm's success. Packed with insights and actionable advice, this episode is a must-listen for any attorney

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1:56

Your Marketing Needs This, But You're Not Going to...

The Law Firm Marketing Minute ·

2024/12/04

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Failure Is the Secret SauceFailure isn’t just inevitable in marketing and business—it’s essential. In this episode, Smike, John, and Sofia tackle the uncomfortable truth: your marketing will fail. But don’t panic! Each misstep is a goldmine of insight, moving you closer to success. Learn how to embrace failure, extract its lessons, and turn setbacks into strategic wins.📌 What You

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1:41

Stop Screwing Over Your Future Self

The Law Firm Marketing Minute ·

2024/12/03

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Protect Your Future Self TodayStop putting off what matters most and start taking control of your future! In this episode, Smike, John, and Sofia unpack the painful truth about procrastination and reveal how today’s actions—or lack thereof—can either build or break your future self. Tune in for a raw, no-nonsense conversation that’ll challenge how you think about control, motivation,

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1:59

Stop Saying ‘After the Holidays’—Here’s Why

The Law Firm Marketing Minute ·

2024/12/02

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Why Waiting Costs You ClientsThink waiting until ‘after the holidays’ is harmless? Think again. In this episode, Smike, John, and Sofia break down why this common mindset can hurt your law firm’s growth. Learn why taking action during the holidays is critical for staying ahead and ensuring your marketing momentum doesn’t stall.📌 What You’ll Learn:The risks of waiting until ‘after the

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20:48

Don't Overstuff Your Bird - Truth About Keywords

The Law Firm Marketing Minute ·

2024/11/29

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!A Thanksgiving Special on Effective Blog-WritingIs your blog overloaded with keywords? In this episode, Smike, Eddie, and Sarah unpack the truth about keyword stuffing and how it’s holding your content back. Learn why overstuffing your blogs can drive readers away and how to strike the perfect balance between SEO and readability.📌 What You’ll Learn:Why keyword stuffing hurts your

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1:01

The 60-Second Guide to Better Blogs

The Law Firm Marketing Minute ·

2024/11/28

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!A Quick Guide to Writing Better BlogsIn just 60 seconds, learn how to elevate your legal blogs to attract clients and build trust. Smike, Eddie, and Sarah simplify the essentials of blog writing, focusing on creating content that resonates with your audience while positioning your law firm as an expert.📌 What You’ll Learn:The must-have elements for effective legal blogsHow to write

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2:03

Are Your Blogs Being Bullied?

The Law Firm Marketing Minute ·

2024/11/27

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Standing Up to Keyword OverloadAre your blogs being bullied by keywords? In this episode, Smike, Eddie, and Sarah break down how keyword overload can ruin your blog’s readability and hurt its ability to connect with readers. Learn how to strike the perfect balance between SEO and quality writing to create content that engages your audience and drives results.📌 Key Takeaways:Why

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2:51

How to Lose Your Blog Readers in Seconds!

The Law Firm Marketing Minute ·

2024/11/26

Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Keeping Readers Hooked on Your BlogsStruggling to keep readers engaged with your legal blogs? In this episode, Smike, Eddie, and Sarah share why most blogs lose readers in seconds and what you can do to fix it. Learn how to avoid attention-killing mistakes, create scannable content, and keep readers coming back for more.📌 What You’ll Learn:Why readers stop engaging with blogs so

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