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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:34:24

Brian Glass: Building Your Perfect Practice

BE THAT LAWYER ·

2023/10/05

In this episode, Steve Fretzin and Brian Glass discuss:Focusing on the client experience.Partnering with family in your law firm.Highest and best use of lawyers’ time for law firm success.The power of coopetition and accountability. Key Takeaways:What gets in the way of lawyer business success is thinking the lawyer needs to be in the middle of everything in their practice.Identify and write down everything that is important to you - then reverse engineer your firm based on that criteria.Execute the

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00:31:41

Jonathan Hawkins: Shared Vision, Shared Values,...

BE THAT LAWYER ·

2023/10/02

In this episode, Steve Fretzin and Jonathan Hawkins discuss:Having a destination in mind for your career and business. Shared vision for building a multi-attorney law firm. Having a written agreement in a partnership. The right way to build a partnership in a law firm. Key Takeaways:When building a partnership, you want to have different skill sets for the best opportunities for success. Partnering with your best friend may not be the best idea - if the partnership falls apart, your friendship

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00:42:40

Ariana Tadler: The Power of Professionalism

BE THAT LAWYER ·

2023/09/28

In this episode, Steve Fretzin and Ariana Tadler discuss:How your business card can play into your personal and professional brand. Top challenges for lawyers today. The pros and cons of multiple methods of communication. The 3 C’s of professionalism. Key Takeaways:Have a business card with a QR code. It helps to communicate and connect with more people and keeps you memorable. Time management is one of the biggest challenges for lawyers today. In today’s world, the sense of attention people have

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00:35:05

Alan Crone: Finding Focus to Grow Your Law Firm

BE THAT LAWYER ·

2023/09/25

In this episode, Steve Fretzin and Alan Crone discuss:Gaining focus and clarity in what you find the most important. Transitioning clients to other lawyers in your firm, not just seeking you as the brand. Putting great systems in place within your firm. Delegating for success, not for frustration. Key Takeaways:As long as you work hard, and work smart, you can do whatever you put your mind to. You must run your law firm like a business, because it is one. Invest money in your people and train,

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00:37:44

Kevin Daisey: Offering Value and Building...

BE THAT LAWYER ·

2023/09/21

In this episode, Steve Fretzin and Kevin Daisey discuss:Crafting your product around your client, not the other way around.Getting unstuck from making the same mistakes. How a podcast can help your marketing, no matter what field you’re in. The secret about podcasting for lawyers. Key Takeaways:Everything comes back to strategy. Results and growth over time always start with strategy. You need to be focused, have a plan, give your marketing strategies time, and have someone who is tracking the KPIs

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00:33:16

Julie Migliacci: Making Your Next Speaking Event...

BE THAT LAWYER ·

2023/09/18

In this episode, Steve Fretzin and Julie Migliacci discuss:How COVID shifted the landscape for speakers. Mistakes people make with virtual events. Content flow even beyond the event. Livestreaming your events to your social pages. Key Takeaways:The #1 reason people attend a speaking event is to network. Not every event should be in person. Not every event should be virtual. Not every event should be hybrid. Understand what you want from your speaking engagement and look at how it works best for you

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00:33:39

Andrew Biren: Building Strong Networking and Client...

BE THAT LAWYER ·

2023/09/14

In this episode, Steve Fretzin and Andrew Biren discuss:Learning how to focus and disconnect as needed.Putting your energy into the right things.Borrowing good ideas from others that fit within your firm.Key tips on relationship building. Key Takeaways:It is hard to connect if you are only talking about yourself. Let the other person have space in the conversation.Understand your selling point and stick to it.Check-in with your client. Make sure they, proactively, know that you are aware of them and

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00:34:40

Brett Trembly: Staffing Up Your Law Firm

BE THAT LAWYER ·

2023/09/11

In this episode, Steve Fretzin and Brett Trembly discuss:Scheduling time off, not dropping agreements with yourself. The need to delegate to grow your firm. Tracking ALL of your time (not just the billable time). Getting over the mental minutia and the fear of hiring. Key Takeaways:You are losing money every time you do a $10 job that you can pay someone else for when you charge way more than that per hour. Hiring a good executive assistant will free up enough time for you to double your output and

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00:34:08

Heidi Brown: Flourishing as an Introverted Lawyer

BE THAT LAWYER ·

2023/09/07

In this episode, Steve Fretzin and Heidi Brown discuss:Overcoming stress, fear, and anxiety. Introversion, shyness, and social anxiety…and how they are not the same. Learning to speak for what you need for processing and energy replenishment. Flourishing in your character strengths. Key Takeaways:Introverts process internally, extroverts process externally. Neither is better, neither is more engaged, neither is a better student or employee, they just think differently. Authentically embrace who you

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00:33:15

Jodie Zerega: Setting Yourself Up for Long-Term Legal...

BE THAT LAWYER ·

2023/09/04

In this episode, Steve Fretzin and Jodie Zerega discuss:Why many lawyers are unhappy with their current situations. How longevity can assist in your job search. The importance of having a book of business (and how it plays with the business of running a law firm). Continue learning, find your niche, become the expert. Key Takeaways:While longevity at a firm is not as important as it used to be, law firms do still want to see that a lawyer gave the firm a chance and had a chance to be valuable

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00:34:37

Joan Butler: Focusing Beyond The Problems

BE THAT LAWYER ·

2023/08/31

In this episode, Steve Fretzin and Joan Butler discuss:Looking at what is working and focusing on that. Why so many people are unsatisfied with their life. The Power Life Script. The paradigm shifts in our lives. Key Takeaways:The more we focus on the things that are broken and are not working, the more things will continue to be dysfunctional. People need to take time to listen to what they truly love and what is inside, not what anyone else is saying to them. Enacting changes comes through making

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00:35:19

Marcia Wasserman: Law Firm Evolution in Changing Times

BE THAT LAWYER ·

2023/08/28

In this episode, Steve Fretzin and Marcia Wasserman discuss:Challenges law firms are facing today that they’ve never had to before. Managing generational differences to the benefit of both parties. Where to start when everything seems to be going sideways. The benefit of a peer advisory group. Key Takeaways:Managing expectations for both the law firm managers and the younger lawyers is key to making sure everything is being accomplished at the right profitability. Clients are also getting younger,

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00:34:56

Darren Wurz: Financial Secrets for Law Firm Owners

BE THAT LAWYER ·

2023/08/24

In this episode, Steve Fretzin and Darren Wurz discuss:Learning skills outside of just the law. Niche down to stand out in the crowd. Top struggles lawyers have around money. Making the changes that will make the biggest difference in the future. Key Takeaways:Awareness of your money is the first step. You have to know where it is going in order to understand what is happening.In a law firm, money is often fluctuating. Understanding your cash flow is key to understanding your overall financial

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00:37:12

Whitney Harper: The Case Against the Billable Hour

BE THAT LAWYER ·

2023/08/21

In this episode, Steve Fretzin and Whitney Harper discuss:Why so many law firms still use the billable hour. Deliverables-based billing. Getting clear about what your deliverables are. Building the playbooks to increase your profitability. Key Takeaways:Most tech for lawyers are based on hourly billing, which makes it difficult for those wishing to switch without creating new software. Hourly billing can make you adversarial to your clients, and adversarial to yourself and your mental

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00:38:42

Jason Ciment: Running Your Partnership in Full Alignment

BE THAT LAWYER ·

2023/08/17

In this episode, Steve Fretzin and Jason Ciment discuss:Building and maintaining relationships. Going solo versus having a partnership. Outsourcing components of your business that were previously not possible to outsource. Top tips to ensure a successful partnership. Key Takeaways:You never know what relationships are going to lead to your next game-changing relationship. Marketing is great, but business development will lead to your best referrals and customers. Manage your expectations in the

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00:35:01

Rochelle Seltzer: Unleashing Your Potential Through...

BE THAT LAWYER ·

2023/08/14

- What does it mean to Live Big? - How does creating connect to living big — and what is creativity all about (that most people do not understand or appreciate, or feel intimidated about)? - How we can all be powerful creators of the lives we want to live. In this episode, Steve Fretzin and Rochelle Seltzer discuss:Why lawyers need creativity. What does it mean to Live Big?How creativity connects to living big.Setting boundaries with kindness. Key Takeaways:We all are filled with creativity - but

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00:33:33

Kerri Coby White: Data-Driven Law Firm Growth

BE THAT LAWYER ·

2023/08/10

In this episode, Steve Fretzin and Kerri Coby White discuss:How KerriJames was created and how they assist law firm growth.The compounding power of data.The harsh realities attorneys should accept and address.The four fundamentals for law firm growth. Key Takeaways:If you have the right systems in place, your systems will put out the right outputs, and you can focus your time and energy on the relationships.Every bit of data you collect can be transformative if you apply the right context to it and

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00:37:35

Ben Paul: Moving Past Perfection into Action in...

BE THAT LAWYER ·

2023/08/07

In this episode, Steve Fretzin and Ben Paul discuss:Importance of just being active in your business development. Taking action and executing on your conversations. The three steps to building your business development successfully. Top tips to improve your business development and the questions to ask to get referrals. Key Takeaways:Being active in business development will get you far. Having the right activity will get you further. You can’t solve things at the moment - they need to sit and

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00:33:47

Alexandra Watkins: Take Control of Your Name and Brand

BE THAT LAWYER ·

2023/08/03

In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business. Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name

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00:35:40

Bob Green: Peer Networking for Success

BE THAT LAWYER ·

2023/07/31

In this episode, Steve Fretzin and Bob Green discuss:Bob’s experience in stopping a murder trial and how it lead to his current professional role. Making progress by solving at least one problem each month. Who are you when you’re not famous? Connecting with peer networking groups for personal and professional growth. Key Takeaways:Be willing to do things you have never done before. If you don’t, you’ll never achieve something you’ve never achieved. As a leader, you want to help everyone to bring

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572 results

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