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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

30:47

98. Paid Challenges That Convert Like Crazy with...

The Launch Lounge Podcast ·

2021/04/05

Most online course creators spend money to get people into their launches. BUT what if you could get people to pay you to be part of your launch AND then become paying students during your launch? It might sound too good to be true, but that’s exactly what got Shelby Dillon to her first 5-figure launch, less than a year after she started her online course business! After pivoting from a career spent selling her paintings at art festivals all over the world (thanks, COVID), Shelby went online and

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38:29

97. How To Protect Your Business With Trademarks with...

The Launch Lounge Podcast ·

2021/03/29

Ever feel like all lawyers are just stuffy suit-clad people saying words you can’t understand? Well, in that case, you haven’t met Michelle Murphy — the coolest lawyer on Instagram! Michelle is a small business attorney who helps creatives and online course creators overcome their fear of legal mumbo jumbo. She helps them protect their business with copyrights and trademarks that will secure their legacy for generations to come. She’s an absolute genius at what she does (she made trademarking The

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27:12

BONUS: The Common Path to Uncommon Success with John...

The Launch Lounge Podcast ·

2021/03/29

When you’re still trying to figure out your strategy, who you serve, and what you do, the steps to actually reach your goals can feel blurry and confusing. Well, what if someone crazy successful, with years of experience in the industry, took you by the hand and laid down every single step you’d need to take to get to financial independence? That’s exactly what today’s extra special, bonus episode of The Shine Show is all about! Today, John Lee Dumas joins me as we discuss his new book ‘The Common

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24:46

96. 3 Ways to Make Money With a Small Email List

The Launch Lounge Podcast ·

2021/03/22

There were many mistakes made at the beginning of my career. I was totally clueless and willing to try all-the-things to finally figure out how to make some money online. I wasted so much time chasing after shiny objects and “what’s hot now” (#clubhouse 😉 ) tactics that just left me tired, broke and worn down. But, if there’s one thing I truly wish I knew back then, it’s this: How to make money with a small email list Every online entrepreneur knows the importance of building out your email

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55:37

95. How to Calm Mental Noise Using Meditation and...

The Launch Lounge Podcast ·

2021/03/15

3 podcasts. 30 episodes. 5 million network downloads. Every single month. That’s the power of meditation that Katie Krimitsos decided to share with the world when she shut down her thriving coaching business to move into creating meditations for women full-time. A lifelong practitioner of meditation, Katie, in her own words, wants to be the “Amazon store” for women and meditation. And, with 30 original sessions every month, she’s already trailblazing her path to success! Katie believes that

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24:40

94. Courses or Memberships? Which One To Choose and When

The Launch Lounge Podcast ·

2021/03/08

It’s the smackdown you’ve all been waiting for! In today’s episode, I try my best to answer the question that’s plagued every entrepreneur in the online space for decades: Should I launch a course or a membership? Now, I’ve been on both sides of the tennis court. I’ve launched a course (‘A Lister’) and a membership (‘The Launch Lounge’) and I have many thoughts on which one of them I’d choose and why. So, in today’s episode of The Shine Show, I take you through my own experiences trying to pick

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38:37

93. Launch Debrief: Our Recent A-Lister Launch Unpacked

The Launch Lounge Podcast ·

2021/03/01

In my career, there are a few people that I remain forever grateful to. And one of them is Denise Duffield Thomas. Back when launches were shrouded in secrecy, Denise pulled the curtain back and broke down every gory detail of one of her launches on her blog. And past-Salome saved that post and read it hundreds of times. Why? Because it was the first time I actually saw someone in the industry take us through the good, bad, and ugly of a launch step-by-step. It helped me get comfortable with

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55:14

92. Ingredients of The Perfect Launch with Louise...

The Launch Lounge Podcast ·

2021/02/22

If you think you know everything there is to know about launches, you’ve got another thing coming. Before Louise Griffiths (an expert launch manager and my guest on today’s episode of The Shine Show) came in to help me out with my A-Lister launch, I didn’t even know just how much I was missing out on! Louise is the magical unicorn behind some of the best launches you’ve ever seen. The owner of ‘Left Brained Online Marketing’, Louise offers strategic launch and marketing services to creators and

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37:13

91. What If They Buy? Overcoming Fear of Success

The Launch Lounge Podcast ·

2021/02/15

Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us - Marianne Williamson I’ve loved that quote for years. Though I didn’t always fully understand it, some part of Marianne’s words have always stuck with me. And recently, it all came full circle. The other day, a student of mine posted a question on our A-Lister Facebook Page that went something like this: How do I deal with the fear of success? She’d recently added 500 new people to

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36:52

90. From $100K to $400K in 2020. What Anne Did To...

The Launch Lounge Podcast ·

2021/02/08

Anne LaFollete was 55 when she found herself without a job for the first time in over 2 decades. She had a few choices: She could retire early She could keep searching for another job OR she could reinvent herself. Anne pulled out a box of forgotten art supplies, signed up for an online art class, discovered Surface Design, fell in love with it (she was a natural!), and quickly realized she wanted to spread her joy by teaching it to others. That was 5 years ago. In 2020, Anne made $427,000 from

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31:22

89. Unlock Abundance to Create More Profit and More...

The Launch Lounge Podcast ·

2021/01/28

Welcome to episode 89 of The Shine Show! Today we’re going to talk about unlocking abundance to create more profit and more freedom in your business and in your life. Someone recently asked me what my favorite books on abundance are which prompted me to go back through my library and dig up the best of the best to share with you. There have been different seasons in my business with various focuses, and the times when I’ve learned about and focused on abundance have always taught me so much and

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50:44

88. The Real Impact iOS 14 Will Have On Your Business...

The Launch Lounge Podcast ·

2021/01/25

Welcome to episode 88 of The Shine Show! I have to say, I got close to calling this episode “iOS 14: WTF?” because my friend, it is DIFFICULT. The information I’m passing on in this episode might require you to sit down and take some notes, but I promise you it will help your business hugely. I’ve listened to a whole bunch of experts and sat down with my team to fully go through the impact of iOS14 so we can let you know exactly what you need to do. Tune in to this episode to find out the REAL

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31:07

87. How To Make 6 Figures With a Small List with Sal...

The Launch Lounge Podcast ·

2021/01/18

Welcome to Episode 87 of The Shine Show, How To Make 6 Figures With a Small List with Sal Frances! Yep, you read that right - 6 figures with a small list. Sounds crazy, right? Tune in to find out how Sal Frances pulled it off. Sal is a Canva Template Designer and the Founder of The Template Tribe, where she creates time saving Canva templates for coaches, educators, and niche experts creating online products and programs. Sal has put together a beautiful membership that offers so much value to its

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42:10

86. How Lucy Doubled Her Launch Results with Lucy Kelly

The Launch Lounge Podcast ·

2021/01/11

My friends, welcome to this week's episode! Today I have the amazing privilege of interviewing one of my students Lucy Kelly. Lucy has had her own handmade jewelry business for over ten years now, and she also specializes in teaching other handmade sellers how to bring their traditionally offline business (selling at craft shows and art fairs) online using simple, smart marketing strategies to build a sustainable and scalable business. Lucy is here to tell us about how she had a small beginning with

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18:06

85. How To Build an Audience Without Selling Your...

The Launch Lounge Podcast ·

2021/01/04

Today we're going to talk about how you can build your audience without EVER feeling like you're selling your soul on social media. If you've ever found yourself: - refreshing your apps to see if the post you labored over for ages is getting any attention - tired and ready to finish work for the day but sticking around at your desk to pump out yet another Facebook post just to try and connect with someone - feeling like you have to be on social media all the time, even on days you'd prefer to go

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42:12

84. The Secret To Using Social Media To Build...

The Launch Lounge Podcast ·

2020/12/28

In today’s episode you get to meet the incredible Nicole Melton, a student from my community. Nicole is passionate about mentoring beauty bloggers, brands, and professionals through her online community called Beauty Content Studio. Nicole has developed three online courses that teach beauty industry professionals, user-friendly strategies to plan posts, boost engagement, and make an impact on the internet. The Beauty Content Studio courses have served over 300 beautypreneurs and awarded 11

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30:36

83. How To Sell To Complete Strangers

The Launch Lounge Podcast ·

2020/12/21

I get it: It is a LOT of work to nurture your audience and email list if you’re not seeing immediate results. If you’re not confident in how to make money from your audience, it will just feel like you’re always pushing something up a hill day after day with no relief. That’s why in today’s episode I’m breaking down the formula you need to sell to complete strangers. Here’s the hack: leads + offers = sales! Of course, it’s not THAT simple. Tune in to get the full rundown and to learn the three

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51:02

82. Overcoming Perfectionism To Unlock Online Success...

The Launch Lounge Podcast ·

2020/12/14

Welcome to episode 82 of The Shine Show! Today we’re talking about something that might stand in between you and what you REALLY want to achieve: perfectionism. Yep, we’re diving deep with the ugly beast that tells you things need to be PERFECT before anyone will pay you or before you’re worthy. Once you can wrangle through (or with) the desire to perfect things, you can kick your goals out of the part and move towards online success. In this episode I’m interviewing my friend and student Kimberly

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47:20

81. How To Quit Quitting with Lauryn Bryght

The Launch Lounge Podcast ·

2020/12/07

I am so excited to be introducing you to a very special human in today’s episode of The Shine Show: Lauryn Bryght! Just like her name suggests, Lauryn is a beam of light in our community. She’s an extremely committed student who soaks everything in and is always ready to embrace the journey. In this episode Lauryn shares her story from growing up in the South Side of Chicago to how she became an extremely qualified MBA graduate to where she is now: supporting people online as they learn how to live

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34:18

80. Choosing the Perfect Topic For Your Lead Magnet

The Launch Lounge Podcast ·

2020/11/30

In today’s episode of The Shine Show you’re going to learn how to easily choose the perfect topic of your lead magnet so that you can hook in your dream clients from day one. I’m breaking down exactly how the funnel works, how to find out what your audience wants at each stage, and the most important hack of all: how to learn how to give people what they WANT instead of what they NEED. That one little hack will revolutionize your sales copy and get your lead magnet sounding so irresistible that your

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