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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

12:08

Understanding Your Social Media Buyer's Journey

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/06/22

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch. In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer. In this episode of the

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19:04

Social Media Content That Actually Gets Results

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/06/15

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types. While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. You’ve just given them labels. So how do you really make sure that the social media content you create grows your audience and your business? I’m sharing a

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18:17

6 Reasons to Grow Your Social Media Business from...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/06/08

If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. In

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43:13

Content Marketing in 2021 with Teresa Heath-Wareing

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/06/01

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. In this episode of the podcast, we talk about: What you should focus on if you only have a few hours a week for

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16:21

Should Your Business Be On TikTok?

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/05/25

It’s time to talk about TikTok! It’s one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business? In this episode of the podcast, I talk about: The pros and cons of TikTok as a user and content creator How being on

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29:11

Social Media Content Planning with Kristen Westcott

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/05/18

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you. We talk about: The first thing to think about as you start to create content in batches How

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34:23

Ethical Marketing with Michelle Mazur

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/05/11

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don’t have to follow the trends. What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you’ve been too nervous to

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15:20

Create Social Media Marketing Messages That Work

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/05/04

Grab your notebook and a pen because you’re going to want to take notes for today’s episode. I’m taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson. We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. In this episode of the podcast, I talk about: What the Marketing Messaging

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35:47

Creating Intentional Instagram Content for VIP Offers...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/04/27

Being intentional about social media is much more than just scheduling your Instagram posts. It’s about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her

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51:18

Creating Intentional Social Media Content for Your...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/04/20

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving

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12:00

5 Types of Reporting Metrics to Consider Including in...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/04/13

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your

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21:50

Write Better Copy by Getting to Know Your Audience...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/04/06

If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with Sara

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24:59

Overcoming Your Fear of Video with Cara Rice

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/03/30

Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and showing up

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15:35

Clubhouse - Exploring the Newest Social Networking...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/03/23

There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse. In this episode of the podcast, I talk about: Exactly what Clubhouse is and

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26:39

Gaining Confidence to Show Up as You Are on Social...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/03/16

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up

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17:57

Why Risking Being Cancelled is Worth It with Lana...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/03/09

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear,

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17:35

The Evolution of OnlineDrea + 7 Year Business...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/03/02

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey! And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be sharing with

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23:02

Content Driven by Values with Erica Courdae

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/02/23

There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview with

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29:18

Social Media for Live Events in a Pandemic with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/02/16

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic

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15:47

Prepping for a Successful Social Media Launch

The Mindful Marketing Podcast (Formerly Known As The... ·

2021/02/09

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are

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