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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:42:40

#129: The Future of the Cut Flower Industry: Flower...

Field and Garden with Lisa Mason Ziegler ·

2022/04/28

Are floral collectives the key to the future for domestic cut flower growers? This episode features a recent panel discussion about our new on-demand online course, Collectives 101: A guide for joining and selling through regional wholesale hubs, with Amelia Ihlo. Lisa is joined by Amanda Montgomery of River City Flower Exchange and Jonathan Leiss of Spring Forth Farm to gain insight into the world of floral collectives and to hear first-hand the potential value of this new course for flower

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00:26:34

#128: The Big Picture: A Garden and a Business

Field and Garden with Lisa Mason Ziegler ·

2022/04/26

Let’s remember and keep in focus the big picture of what we are doing, how we are doing it, and why we are doing it. It’s so easy to fall into rabbit holes and to become completely derailed from our “why” we are doing this in the first place! My big picture garden considerations are: How will I tear this down? How will I maintain it day to day? Will it sell easily? On the business side of things, pausing to remember “why” I am doing all this and am I getting there helps to keep me on track. Links

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00:41:02

#127: Ranunculus & Anemone Basics with Steve & Gretel...

Field and Garden with Lisa Mason Ziegler ·

2022/04/23

An introduction to these showy greenhouse-grown spring blooms from Steve & Gretel Adams of Sunny Meadows Flower Farm. They cover lots of important topics, including: When to order corms for best selection Building relationships with your vendors When to plant (and successions) Best varieties for beginners Basic growing & harvesting tips Links & Mentions: Request the PDF: Favorite Ranunculus & Sources Request the PDF: Favorite Anenomes & Growing Tips Request the PDF:

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00:52:27

#126: Lisa on The Flower Podcast (finding your niche...

Field and Garden with Lisa Mason Ziegler ·

2022/04/21

In this episode, we're revisiting an interview that Lisa did in October 2020 on The Flower Podcast, with host Scott Shepherd. Scott and Lisa covered a broad range of topics, including: Where Cool Flowers can be grown and how they can increase your farm's production dramatically Marketing: finding your niche in "outside the box" selling opportunities Understanding how learning via courses saves time and money Creating a business model that suits your lifestyle Lisa's Top 5 Warm-Season

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00:29:32

#125: Step #1: Managing You

Field and Garden with Lisa Mason Ziegler ·

2022/04/19

In this episode I am sharing the bottom line friends: you are the only one that can change the way things are going for you and your flower farming business. If we think back to why we started our own business: To be in control To do things the way we think is best To make the choices To guide the way To do what we want to do, when we want to do it Now we have to exercise the muscle that can help us get there: the choices we make and how we respond to failures. The difference between success

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00:40:35

#124: How Local Color Flowers Is Evolving with Ellen...

Field and Garden with Lisa Mason Ziegler ·

2022/04/16

Ellen Frost joins Lisa to discuss the unique business model of her floral design studio, Local Color Flowers, and how it has continued to evolve over time. Topics include: supporting local flower farmers, community building through regular studio events, and ramping up subscriptions. Links & Mentions: Ellen’s Design Studio, Local Color Flowers: Website Instagram Facebook Florists Buying Local: Facebook Instagram and #floristsbuyinglocal Course: Florist School Online: Growing Your Business with

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00:48:31

#123: Lisa on the Joe Gardener Podcast (Building...

Field and Garden with Lisa Mason Ziegler ·

2022/04/14

In October 2021 Lisa was featured on the Joe Gardener podcast. She joined host Joe Lamp'l to discuss how nature can balance itself when you incorporate flowers and native plants in and around your garden space, attracting beneficial insects and providing them with a consistent habitat. They covered topics such as: Succession plantings of flower “recipes” to overcome common pests, weeds, and diseases Variety selections for cut flowers, supporting taller flowers, and harvesting tips The importance

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00:38:06

#122: Am I Ready to Join or Start a Collective?...

Field and Garden with Lisa Mason Ziegler ·

2022/04/12

In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources. Links & Mentions: Collectives 101 On-Demand Online Workshop *AVAILABLE NOW* Considering using Rooted Farmers for your

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00:40:34

#121: Bug Talk: They All Have Purpose, with Lisa &...

Field and Garden with Lisa Mason Ziegler ·

2022/04/09

Today, Rhonda Graves returns to join Lisa for another “Bug Talk.” And beneficial creatures too! They all have a purpose in a balanced ecosystem. Rhonda & Lisa discuss how to invite and maintain these beneficial creatures in your garden or on your farm, including pollinator garden plots, native tree and shrub plantings, “Beetle Banks” and “Habitat Islands.” Together they share the joy of getting to know the beneficial creatures in your garden and how to create a year-round habitat to keep them

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00:19:32

#120: Keeper Clubhouse Clips (Early Sunflowers, Bed...

Field and Garden with Lisa Mason Ziegler ·

2022/04/07

Today I have more "keeper clips" from Clubhouse for you! Lisa hosts a chat on Clubhouse each Wednesday to cover various flower farming and flower business topics as well as answer listener questions. This episode has some great clips covering the topics of Early-Season Sunflower Growing and Prepping your Beds for Weed Prevention. Lisa offers some great tips here that can make a BIG difference for your farm or garden. So here you go! Links & Mentions: Sunflower Seeds in our Online Shop Bio360

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00:31:29

#119: What is a Collective, Anyway? Interview with...

Field and Garden with Lisa Mason Ziegler ·

2022/04/05

In this episode, I am exploring the question: "What is a floral Collective, and how is it different from a Co-op?" I discussed this and so much more with Amelia Ihlo of Rooted Farmers. Amelia lays out the ins and outs of this flower selling model that I believe is a key piece of the future locally-grown cut-flower industry. Amelia has plenty of boots-on-the-ground experience with this business model as a flower farmer herself. She was part of starting a collective several years ago to better serve

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00:36:25

#118: The Book That Changed My Life: Interview with...

Field and Garden with Lisa Mason Ziegler ·

2022/04/02

Friends, Lynn Byczynski's book, The Flower Farmer is what redirected my life path. While Lynn and I have come to be friends through the years, it was a surreal moment to chat with her about the book that changed everything for me. I also loved hearing about her other major contribution to the farming world, founding Growing For Market over 30 years ago. It is a magazine for farmers by farmers and also played a key role in forming me as a flower farmer. One of Lynn's longtime passions has

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00:36:21

#117: Lisa on The Urban Farm Podcast (Beneficial...

Field and Garden with Lisa Mason Ziegler ·

2022/03/31

Hello and welcome to the Field & Garden podcast! I'm Jessi Graven with The Gardener's Workshop. Today I’d like to share some clips from an interview that Lisa recently did on The Urban Farm Podcast with host Greg Peterson. Here they discussed Lisa’s book Vegetables Love Flowers and also covered topics such as beneficial insects & creatures, the importance of native plants, succession planting, and starting a 3-season cut-flower garden in your vegetable patch. I hope you enjoy! Mentions &

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00:37:30

#116: Failed Expectations

Field and Garden with Lisa Mason Ziegler ·

2022/03/29

We are so hard on ourselves when we hit a wall or fail. I've found that the reality so often for me is that my expectations weren't based on any facts or experiences, just hopes, and dreams.No wonder it didn't work out! Stepping back and rethinking the process can change it all. Hopes + Dreams + Experience + Knowledge = a smoother and straighter road to success. I hope this episode meets you where you are, encourages you, lets you know you are not alone, and sows the seeds of hope that there is

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00:40:48

#115: The Evolution of a Flower Farmer with Jennie Love

Field and Garden with Lisa Mason Ziegler ·

2022/03/26

Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the evolution of her flower farm and business. From starting a cutting garden in a community plot to blazing the way as a pioneer in the farmer-florist industry. Named by Martha Stewart as one of the top 10 Farmer-Florist. Jennie shares the changes to the way she farms and to her business -- all-natural evolution to staying relevant and successful. Join us for a candid chat. Mentions: Connect with Jennie: Love n' Fresh Flowers

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00:28:10

#114: Jennie Love & Ellen Frost Share Their Top Books

Field and Garden with Lisa Mason Ziegler ·

2022/03/24

Hello and welcome to the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop. Today I’d like to share a chat between Jennie Love of Love 'n Fresh Flowers & Ellen Frost of Local Color Flowers, in which they discuss their top books for flower farming, floristry, and business. As you may know, both Jennie & Ellen are online course instructors for The Gardener’s Workshop, but they’re also good friends on top of that. In 2020 Jennie hosted this chat with Ellen on Instagram

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00:56:27

#113: Meet Andrew Mefford of Growing For Market

Field and Garden with Lisa Mason Ziegler ·

2022/03/22

Friends, I don't know if anyone has noticed it yet, but I have been trying to bring to the forefront that farming is the root of many good things. This episode with Andrew Mefford of Growing For Market is another example of the many opportunities that farming affords us.There are many roads less traveled from the farming world that may be a fit for you too. I came to know Andrew after reading his book, The Organic No-Till Farming Revolution, and through his taking over Growing For Market magazine

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00:35:27

#112: Bug Talk with Lisa & Rhonda

Field and Garden with Lisa Mason Ziegler ·

2022/03/19

Warning friends, this is an episode that may change the way you garden, farm, and view it all. Meet Rhonda Graves the warehouse manager here at The Gardener's Workshop. But more importantly, Rhonda has a passion (truthfully an obsession) for all that is happening out in the garden, and friends you won't believe what is going on out there. Rhonda is a lifelong gardener, an active master gardener, and a master naturalist. Did you know that the good beneficial bugs in the world outnumber the bad pest

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00:38:35

#111: Lisa Z & Dave Dowling: Overcoming Challenges to...

Field and Garden with Lisa Mason Ziegler ·

2022/03/17

Hello and welcome to the Field & Garden podcast! I’m Jessi Graven from The Gardener’s Workshop. Today I’d like to present a conversation between Lisa Mason Ziegler and Dave Dowling from 2019 in which they tackle some of the most common challenges that people face while working to become a flower farmer. There are also some great stories in here about when Lisa and Dave were first starting their flower farming journeys, so I hope you enjoy! Challenges mentioned: Lack of Experience, No Cooler, No

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00:36:59

#110: Should You Host Workshops with Jennie Love

Field and Garden with Lisa Mason Ziegler ·

2022/03/15

A part of building a successful long-haul business is not putting all your eggs into one basket. Adding workshops and experiences to your business may be the perfect profitable next step. Listen as Jennie Love of Love n' Fresh Flowers in Philly and I discuss the ups and downs, the how-to and how-not-to add workshops to your businesses lineup.Jennie has years of workshop experience on her farm and taking her workshops on the road. Mentions: Connect with Jennie: Love n' Fresh Flowers Website Instagram

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