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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:36:43

AMZPPC # 132: Should You Segment Automatic Sponsored...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/07/02

Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and Michael analyzed a few million ad groups from Ad Badger’s software community and tested this theory on a client’s campaigns. You won’t want to miss the

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00:33:53

AMZPPC #131: When to Pause an Amazon Advertising...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/06/25

Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they? Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre. We’ll see you in The Badger Den! Highlights: 1:05 Intro 10:22 General Campaign Pausing Wisdom 12:45 When you Should Pause your Campaigns 24:51 Rebooting Your Amazon Account 27:33 When to

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00:32:42

AMZPPC #130: Your Guide to Amazon Prime Day 2021

The PPC Den: Amazon PPC Advertising Mastery ·

2021/06/16

Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more. We'll see you in The Badger Den! 1:05 Intro 3:47 Preparing for Prime Day 8:30 Preemptive Optimization 10:20 Budgeting for Prime Day 15:04 Managing Prime Day Bids 17:45 Timing Your Adjustments 20:08 Special

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00:11:00

[Badger Bite #17] The Dreaded Amazon Keyword...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/06/09

In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive. We'll see you in The Badger

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00:39:58

AMZPPC #129: Search Term Impression Share Reports in...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/06/02

Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns. We'll see you in The Badger Den! Links & Resources Companion Blog:

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00:31:59

AMZPPC #128: How to Scale your Amazon PPC Account

The PPC Den: Amazon PPC Advertising Mastery ·

2021/05/26

Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like. We'll see you in The Badger Den! Links &

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00:38:51

AMZPPC #127: How You Can Approach Seasonality in...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/05/19

With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how. Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns. We'll see you in The Badger Den! Highlights: 1:05

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00:19:56

AMZPPC #126: Getting the Most Out Of Amazon Reporting

The PPC Den: Amazon PPC Advertising Mastery ·

2021/05/12

The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions. We'll see you in The Badger Den! Links & Resources Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/ All our episodes and show notes are

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00:34:27

AMZPPC #125: Amazon's New Sponsored Display Audiences

The PPC Den: Amazon PPC Advertising Mastery ·

2021/05/05

Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share. We'll see you in The Badger Den! Highlights: 0:00 Intro 3:28 New Sponsored Display Audiences 11:31 Comparing the New Audiences to DSP and Non-Amazon

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00:18:14

AMZPPC #124: The Sponsored Display Double-Tap

The PPC Den: Amazon PPC Advertising Mastery ·

2021/04/28

Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords. Join us as we break down our strategy for giving your best products a second chance at conversions. We'll see you in The Badger Den! Links & Resources Companion

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00:04:57

[Badger Bite #16] The Amazon PPC Checklist

The PPC Den: Amazon PPC Advertising Mastery ·

2021/04/21

It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist. It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here: http://bit.ly/AMZChecklist We'll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version

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00:24:30

AMZPPC #123: 10 Tips to Become a Great Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/04/14

Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager. We'll see you in The Badger Den! Links & Resources Companion blog: http://bit.ly/amzppc10tips All our episodes and show notes are

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00:41:07

AMZPPC #122: Getting the Most out of Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/04/07

Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can

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00:16:38

AMZPPC #121: The ACOS Power Ratio for Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2021/03/31

From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check. We'll see you in The Badger Den! Highlights: 0:00 Intro 1:40 The Lin-Rodnitzky Ratio 4:54 ACOS Power Ratio 7:23

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00:38:03

AMZPPC #120: Balancing Amazon PPC Optimization and...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/03/24

The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results. We’ll see you in The Badger Den! Highlights: 1:05 Intro 3:18 The Ebb and Flow of Amazon PPC 6:51

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00:34:09

AMZPPC #119: 3 Reasons You’re Still Not Using Bulk...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/03/17

Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file. Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:36 Why Some People Don’t Use Bulk Files 7:15 Bulk File Intimidation 14:15 Campaign Editing

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00:47:30

AMZPPC #118: 5 Hidden Amazon PPC Ratios

The PPC Den: Amazon PPC Advertising Mastery ·

2021/03/10

Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from

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00:44:13

AMZPPC #117: Is Exact Match Always Best?

The PPC Den: Amazon PPC Advertising Mastery ·

2021/03/03

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this. Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:55 The Exact Match Conspiracy

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00:39:25

AMZPPC #116: 3 Questions to a Perfect Amazon Product...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/02/24

Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational questions and why it’s important to make sure your listings answer them. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:02 Amazon's Algorithm and the

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00:50:17

AMZPPC #115: The Trinity of Amazon PPC Revenue

The PPC Den: Amazon PPC Advertising Mastery ·

2021/02/17

Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it. Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits. We’ll see you

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