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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

00:11:42

Facebook Ads Strategy on a Budget: How to Win Big...

App Marketing by App Masters ·

2024/02/20

Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. In this video: -Techniques for scaling ads with a lower budget -Minimum recommended ad spend for effective results -Insightful tips on identifying the right time to

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00:58:29

Using ChatGPT to Drive Data-Backed Marketing and...

App Marketing by App Masters ·

2024/02/19

Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results. You will discover: - How ChatGPT

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00:14:30

This Productivity App Makes $200K a Month

App Marketing by App Masters ·

2024/02/13

I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. Here are some points I will be discussing in this video: -Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process. -Enhanced User Experience: Explore the small touches that elevate

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01:05:05

The Features That Bring Users Back Everyday

App Marketing by App Masters ·

2024/02/12

Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. You will discover: - How she comes up with features that are used everyday - Why higher prices actually increase conversion rates - How

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00:07:08

This Growth Hack Generates 100's of REAL App Store...

App Marketing by App Masters ·

2024/02/06

When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing. 🚀 Aggressive and Soft Ways of Getting Reviews: Discover the dynamic

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00:09:17

The Anatomy of a High Converting Paywall

App Marketing by App Masters ·

2024/02/06

A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in

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00:11:54

App Engagement Strategies From Pandora

App Marketing by App Masters ·

2024/01/30

Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention. Low-Hanging Fruits for

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01:09:23

Your App Growth Questions Answered

App Marketing by App Masters ·

2024/01/29

I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for indie developers - Answers to your most pressing questions Make sure you leave a comment on our YouTube video to ensure your question gets answered. App

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00:12:25

The TikTok Ads Strategy for Beginners

App Marketing by App Masters ·

2024/01/23

Ready to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! 🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered! 🧪 Testing New Video Ads: Stay ahead

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00:09:17

The AI Tools to Supercharge Your Marketing

App Marketing by App Masters ·

2024/01/22

Discover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries. With a proven track record at

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00:16:23

Advanced ASO Strategies for 2024

App Marketing by App Masters ·

2024/01/16

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store. Niche Keyword Focus: Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience. Innovative App Ideas through Keywords: Uncover fresh app ideas by

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01:21:18

Lessons From Spending $20M on Ads

App Marketing by App Masters ·

2024/01/15

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app. He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024. Lastly, he’s a great follow on LinkedIn. Learn

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00:11:21

App Onboarding Fail & What To Do Instead

App Marketing by App Masters ·

2024/01/09

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong. 🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is crucial for long-term success. Join us as we explore proven techniques, share industry insights, and uncover the secrets behind some of the most successful onboarding experiences. 🔑 Key Takeaways: 1️⃣ Personalization is Key: Learn how to tailor the

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00:13:06

All Your ASO Questions Answered

App Marketing by App Masters ·

2024/01/03

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024. Key Takeaways: 1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness. 2. Budget-Friendly ASO Tools: Discover affordable yet powerful ASO tools that will give your app the competitive edge without breaking the bank. 3. Keyword Install vs Boost

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01:05:19

Live Coaching Call for AI Anti-Bullying App

App Marketing by App Masters ·

2023/12/25

Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions when you're just starting out. There's a saying that I love "zero to one is impossible, one to 10 is hard". Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and

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00:10:21

Applying The Blue Ocean Strategy to Apps

App Marketing by App Masters ·

2023/12/24

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product? In this video, we converse with Muoyo Okome, an indie developer with 12 million downloads, who has successfully pioneered the Blue Ocean Strategy with a niche app. Watch the video to learn about: How to Come Up with Niche App

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01:33:50

Indie App Mastery: From Side Project to Full-Time...

App Marketing by App Masters ·

2023/12/18

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app. You will discover: - Why indie devs should NOT be afraid to ask for money! - His journey to profitability (from up-front paid app to fully subscription-based) - The monetization strategies that helped him 2X his conversions - Getting past the fear of asking for what you deserve John McEvoy started his career in the design world until 2012 when he needed to

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00:07:28

Copy The Paywall Strategy of This $7M Intermittent...

App Marketing by App Masters ·

2023/12/12

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effective and innovative hard paywalls I've ever seen. Watch the video to discover their: Intricate details of their Onboarding process, shedding light on how they seamlessly introduce users to their unique features and value proposition. Push

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01:00:34

How to Get Higher Retention Than TikTok

App Marketing by App Masters ·

2023/12/11

Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M. He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes. He also shares how to get more from your current userbase over getting a larger userbase. Learn more: https://birthday.app/ https://www.linkedin.com/in/brandonkleinman/ App

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00:11:53

Monetization strategies to increase revenue

App Marketing by App Masters ·

2023/12/05

Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager. Watch the video to discover: 1. Pricing Strategies: Discover the art of pricing your app effectively to maximize revenue and enhance user engagement. 2. Working with Discounts: Uncover the power of strategic discounting and how it can impact user acquisition and overall

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