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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

33:19

S1 E39 How to Turn your Content from Boring to...

Web3 CMO Stories ·

2022/09/21

Today's guest is Tom Ruwitch. He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So

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28:30

S1 E38 How Quontic Builds the Future of Banking...

Web3 CMO Stories ·

2022/09/16

Today's guest is Aaron Wollner. He is the CMO of QuonticIf you aren’t familiar, Quontic was born during the financial crisis as a small community bank in New York. Following Dodd-Frank regulations, it was recognized as a Community Development Financial Institution (CDFI) bank. This enables Quontic to lend to people who have earned the opportunity to afford homeownership but have traditionally been excluded. As the first bank to offer bitcoin rewards on debit card purchases, Quontic quickly

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34:26

S1 E37 Why is Google Your New Business Card? – with...

Web3 CMO Stories ·

2022/09/14

Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).His backstory: from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...This

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28:20

S1 E36 Why do Value-Added-Incentives beat Discounting...

Web3 CMO Stories ·

2022/09/09

Today's guest is Marco Torres. He is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable

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18:59

S1 E35 How to make Crypto Accessible to the Masses –...

Web3 CMO Stories ·

2022/09/07

Today's guest is Carl Hallam. He is the CMO at Kriptomat, an online platform that enables people globally to quickly, safely and easily buy, sell and store digital currencies in the local language and with local support.I have met Carl in our CMO💯Club on Discord. This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your free invite via this link: https://joeri.link/cmo100clubThis episode was recorded

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37:32

S1 E34 How to Create a Successful Podcast? – with...

Web3 CMO Stories ·

2022/08/31

Today's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around

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23:58

S1 E33 How to Land B2B Clients – with Mark Firth

Web3 CMO Stories ·

2022/08/24

Today's guest is Mark Firth. He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land

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34:19

S1 Bonus E1: How to Make your Livestream Entertaining...

Web3 CMO Stories ·

2022/08/19

Special bonus episode of the CMO Stories podcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and AuthorLux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile. In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of

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27:37

S1 E32 How Fractional CMOs Can Help You with a Solid...

Web3 CMO Stories ·

2022/08/17

Today's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions

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36:24

S1 E31 Why Writing a Business Book is Easier Than You...

Web3 CMO Stories ·

2022/08/10

Today's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue. His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.This episode was recorded through a StreamYard call on July 14, 2022.You find the show notes

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29:21

S1 E30 How Web3 will Revamp the Creator Economy –...

Web3 CMO Stories ·

2022/08/03

This is the 30th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to

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29:14

S1 E29 Why you Need to Rethink Lead Generation – with...

Web3 CMO Stories ·

2022/07/27

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,”

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29:45

S1 E28 Why an AI Pioneer from Silicon Valley Wrote...

Web3 CMO Stories ·

2022/07/20

Today's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of

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28:21

S1 E27 How to Get Ranked at the Top of Google – with...

Web3 CMO Stories ·

2022/07/13

This is the 27th episode of the CMO Stories podcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics This episode was recorded through a StreamYard call on June 20, 2022.You find the show notes

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25:34

S1 E26 Why Provide a Social Media Platform for Female...

Web3 CMO Stories ·

2022/07/06

Today's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, where they can create genuine personal connections with like-minded women This episode was recorded through a StreamYard call on June 16, 2022.You find the show notes here: https://webdrie.net/s1-e26-why-provide-a-social-media-platform-for-female-founders-with-inbal-claudio/Did you already about our CMO💯Club, a brand new CMO community?This is the club where you can

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24:23

S1 E25 What is the Power of Social Accountability –...

Web3 CMO Stories ·

2022/06/29

Today's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales

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26:50

S1 E24 How to Deal with Challenges at Work and in...

Web3 CMO Stories ·

2022/06/22

Today's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there. So she and her husband launched their own company, where they create fantastic products and make this world a better place. This episode was recorded through

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23:59

S1 E23 How to Get Clients to Show Up for Appointments...

Web3 CMO Stories ·

2022/06/15

Today's guest is Jonathan Zacks, Founder of GoReminders. Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.This episode was recorded through a StreamYard call on

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29:32

S1 E22 Why is the App Development Business still a...

Web3 CMO Stories ·

2022/06/08

Today's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.This episode was recorded through a StreamYard call on May 19, 2022.You find the show notes

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27:15

S1 E21 How Sean’s Kids Built the Best Lemonade Stand...

Web3 CMO Stories ·

2022/06/01

Today's guest is Sean Johnson. He is the author of SIP: "How kids can taste entrepreneurship and build the best lemonade stand ever". Sean is a founding partner at Manifold, a venture holding company, and has spent the last 12 years investing in early stage startups and advising enterprise organizations on innovation. For 8 years he's been a professor in the marketing department at Northwestern's Kellogg School of Management.This episode was recorded through a StreamYard

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280 results

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