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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

00:21:59

4 Simple Steps to Get your Website on the Front Page...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/08/01

In today’s podcast episode, I chat with Melissa McGraw, a 20-year veteran of the fashion and consumer goods industry. She has written content and analyzed/reviewed SEO tactics for over 100,000 items that are currently sold on Amazon today. And, as an adjunct professor in e-commerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of e-commerce trends and practices for creative businesses. Melissa shares her tips for getting your website on the

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00:19:12

Tips for a Brag-Worthy Sales Page

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/07/17

In today’s podcast episode, I chat with Dani Paige, a conversion copywriter for online course creators and coaches. Dani has ki-boshed old school direct marketing and sales-y tactics and instead writes conversational, personality-packed copy to welcome in community and cash flow for all of her clients. Dani shares her tips for creating brag-worthy sales pages. Specifically, we discuss: Why your online course needs a sales page. The three biggest mistakes course creators make on their sales page

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00:22:54

The Keys to a Successful Pitch Email

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/07/10

In this episode, I'm talking with Marisa Corcoran. Marisa is the creator and host of the Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing. Today, we're talking about joint ventures and how to reach out to influencers and others and get that "yes!" Specifically, we cover: 1. Why it's important that your marketing includes joint ventures. 2. Some of the best ways to create joint ventures. 3. The keys to a successful pitch email that

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00:34:30

How to Launch a Money Making Virtual Summit

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/07/03

In this podcast episode, I chat with Eden Fried, the host of the Rebel Boss Ladies podcast and the Rebel Boss virtual summit. Eden shares her tips on how to run a money making summit. Specifically, we discuss: What is a virtual summit and why a virtual summit is beneficial for your business. How does a virtual summit make money and why might a course creator want to host a virtual summit. What were some of the struggles of hosting a virtual summit (and mistakes to avoid). Episode show notes:

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00:27:31

Top Three Tips to Get your Next Email Read

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/06/26

In this podcast episode, I talk with Marisa Corcoran, a copywriter and messaging strategist who helps coaches and creatives craft compelling copy that attracts clients, makes money and creates a massive movement online. She's also the creator of the wildly popular Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching and online marketing. In this episode, we focus on getting your next email read. Specifically, we cover: 1. Why email is still the queen of online

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00:23:26

How to Attract Students Using Pinterest (without...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/06/19

This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest. Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies). Specifically, we discuss: 1. How to promote your online course without feeling salesy. 2. The #1 mistake most online course creators make on Pinterest and

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00:08:20

Demystifying the Facebook Pixel, Standard Events and...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/06/13

Today, I am demystifying the Facebook Pixel, standard events and custom conversions. Having your pixel installed into the code on your website allows Facebook to understand who’s interested in your content and helps them find the perfect student for your online course. The Facebook pixel code sends website visitor information back to Facebook so that you can track customer actions on your site. This helps you create smarter Facebook ad campaigns and saves you money over time. Even if you don’t plan

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00:13:31

5 Simple Steps for Creating your Online Course

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/06/05

In this episode, I'm chatting about 5 Simple Steps to Create your Online Course. I’ve spoken with future course creators in my private Facebook group and in some strategy sessions and you’re telling me that you’re struggling with creating your online course. It’s overwhelming to think about the amount of content you need to create if even you’re not starting from scratch. As I always say, an online course business is 90% marketing and only 10% product creation. And because I want to make it super

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00:26:53

How to Set Up your 5-Day Challenge for Success with...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/29

In this episode, I'm speaking with Zach Spuckler, founder of Heart, Soul & Hustle all we're talking all about 5-day challenges. Specifically, we discuss: 1. Why an online course creator should consider launching with a 5-day challenge versus a webinar or a video series. 2. The PSP model and how to use it to set up your 5-day challenge for success. 3. How to set up the content and structure your challenge to promote micro actions. 4. Zach's tips for keeping your challenge participants engaged and

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00:34:40

The 4-Step Facebook Messenger Marketing System to...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/21

In this episode, Chrys Tan, the founder of Chrys Media, talks with us all about Facebook messenger marketing and why it’s important for course creators. Specifically, we discuss: What is Facebook Messenger marketing and Facebook Messenger chatbot Why online course creators should use a Facebook Messenger chatbot Why we should use Facebook Messenger marketing even if we're not focused on Facebook What is the 4-step Facebook messenger marketing system that we can use to fill our our online

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00:15:00

[DAY 5] 6-Figure Course Creator 5-Day Challenge

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/17

Welcome to Day 5 of the 6-Figure Course Creator 5-Day Challenge! Congrats! You made it to Day 5! I have so much in store for you today. Through out the week, you’ve set your revenue goal and your course launch date. Your call to actions on your social media and marketing content are rock solid. If you want to go BIG with affiliate marketing, you know how to get started down that path. And, of course, no one can pass up FREE PR. Have you pitched a potential podcast host yet? On Day 5, we’re talking

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00:08:12

[DAY 4] 6-Figure Course Creator 5-Day Challenge

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/16

Welcome to Day 4 of the 6-Figure Course Creator 5-Day Challenge! WOW! I can't believe how much progress you've made. Let's recap: Day 1: You set your revenue goal and your course launch date Day 2: You audited your social media and marketing content to ensure you had a CTA that drives your prospect to your email list. Day 3: You identified the type of affiliate you need for your online course. Found 2-3 authorities in this niche and subscribed to their email list and started following them on social

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00:10:54

[Day 3] 6-Figure Course Creator 5-Day Challenge

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/15

Welcome to Day 3 of the 6-Figure Course Creator 5-Day Challenge! So far in the challenge, we’ve set our online course revenue goals and put a stake in the ground for our next online course launch. We’ve made sure that on our social media accounts and on our marketing content that we’re driving our online course prospects to our email list. We learned that we need to have a foundation in place to nurture our online course prospects and that it’s important to take them on the buyer’s journey. Today,

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00:09:19

[DAY 2] 6-Figure Course Creator 5-Day Challenge

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/14

Welcome to Day 2 of the 6-Figure Course Creator 5-Day Challenge! Yesterday was all about mindset and putting pen to paper. You’ve written down your revenue goals for your online course business and put a stake in the ground for your next online course launch. We talked about how an online course business is 90% marketing and 10% product creation. Can I get an AMEN?! To be successful in the online world, the best investment you can make in yourself and your business is improving your marketing

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00:08:40

[DAY 1] 6-Figure Course Creator 5-Day Challenge

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/13

Welcome to Day 1 of the 6-Figure Course Creator 5-Day Challenge! Hello podcast listeners! I'm doing something a little unique this week. In my private Facebook group, I'm running the 6-Figure Course Creator 5-Day Challenge. Since my audience absolutely LOVES podcasts, I'm also delivery some of the challenge content via the podcast. So each day, you will receive a podcast episode that corresponds with the challenge content. I’m so honored that you’re taking this journey with me. I hope you’re ready

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00:35:59

How to Profit with Email (even with a small list)

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/05/07

Think you need a huge email list to have a successful online course launch? Think again. In this episode, Lesley, Clavijo, the queen of email marketing, shares with us her secrets for a lucrative email list. Specifically, we cover: Why list size does not necessarily guarantee launch success The biggest misconceptions people have about email marketing What you should be doing with your email list before you focus on growing it You can find out more about Lesley at her website:

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00:34:03

Facebook Ad Case Study with Ky Autumn Russell,...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/04/29

In this episode, Ky Autumn Russell, a fitness and wellness expert, talks about her latest membership launch. She discusses how she grew her email list and had over 500 participants in her 5-day challenge using Facebook and Instagram ads. We discuss: 1. How she structured her latest launch with her 5-day challenge 2. Her experience using Facebook ads prior to this launch 3. What worked best and how we tested various audiences and creative 4. Her launch results and what she recommends you do to grow

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00:07:42

Should you start a podcast for your online course...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/04/23

In this episode, we’re talking about whether or not you should you start a podcast for your online course community. I recently switched from blogging to podcasting as my main content marketing strategy and absolutely love it. What I love about podcasting is that it gives me a perfect opportunity to connect with my audience. I feel that you’re right here in my office and I’m chatting with you on a 1:1 basis. Seriously? What could be more perfect than that??? There’s something so personal about

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00:13:24

How to Plan your Social Media (for your next online...

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/04/18

Do you have a social media marketing plan for your next online course launch? Social media can be a complete time waster without a strategy. A strategy that encourages your followers to take action and invest in your business. Follow this step by-step process to prepare your social media strategy for your next online course launch; making it easy for you to attract and connect with your online course prospects. Episode show notes: https://destinicopp.com/podcast/8 --- Send in a voice message:

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00:35:20

Turn your Social Media Content into a Book

Creator"s MBA: Marketing Tips for Digital Product... ·

2019/04/09

Interested in writing a book to build your expertise in your market, but short on time? In this podcast episode, Emily Tamayo Maher, an author coach, talks with us about how to easily turn our social media content into a book. A client once called her, "A therapist for the imagination." We cover: Why Instagram and Facebook particularly good platforms for authors Tips for creating content you can use for a book, including time saving tips The best way to fit a story into the caption of a post

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266 results

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