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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

23:42

The Future of Ad Tracking: Navigating the Google...

The Duct Tape Marketing Podcast ·

2023/10/26

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. During this episode, we discuss the transition from

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13:20

The Digital Tools Every Business Owner Needs & The...

The Duct Tape Marketing Podcast ·

2023/10/25

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that's been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscape of marketing, strategies and tools are in a state of perpetual flux. Staying ahead of the game and making strategic tool choices is the key to achieving remarkable success. In today's world, it's easy to fall into the trap of constantly seeking new tools and

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23:33

The Secret to Building Customer Loyalty Forever

The Duct Tape Marketing Podcast ·

2023/10/19

In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He's a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty. Key Takeaway: Anticipatory customer service is not just

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21:15

The Resilient Entrepreneur: How to Win in a Hostile...

The Duct Tape Marketing Podcast ·

2023/10/18

In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them to live a rewarding life by following their passion. His blog, The Art of Not Conforming, receives more than 300,000 views per month. Chris is also a longtime fan of Duct Tape Marketing. Recently, he published his latest book,

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28:06

Why Working Less is the Secret to Earning More in...

The Duct Tape Marketing Podcast ·

2023/10/12

In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining backend operations for digital and creative agencies. She is also the author of The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can

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25:15

Shattering The Mold: Unleashing the Creator Economy...

The Duct Tape Marketing Podcast ·

2023/10/11

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the booming Creator Economy and how it's reshaping the marketing landscape, especially in the B2B sector. The Creator Economy isn't just a playground for B2C marketers or

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20:03

Beyond the Full-Time CMO: How Companies are Opting...

The Duct Tape Marketing Podcast ·

2023/10/05

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. With Nicole's first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a

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25:20

Beyond the Buzzwords: Learn How to Develop Your...

The Duct Tape Marketing Podcast ·

2023/10/04

In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior and cognitive science. Anne's latest book, "The Writer's Voice," is a treasure trove of insights, offering a comprehensive guide to mastering the art and science of writing voice. Through our discussion, we uncover the secrets behind crafting a distinct brand voice, explore the nuances of ghostwriting, and gain a deeper understanding of the multifaceted

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23:51

How to Eliminate the Headaches of Outsourcing

The Duct Tape Marketing Podcast ·

2023/09/28

Jeremy Kenerson, is the founder of Desk Team 360. During this podcast, we discussed the importance of effective outsourcing and insourcing in marketing, emphasizing the value of communication and collaboration with remote teams to achieve successful outcomes. Additionally, we highlight the significance of strategic partnerships in expanding one's marketing reach without forgetting the need for quality, consistency, and professional expertise while outsourcing. Learn more about your ad choices. Visit

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24:56

How to Master Clarity in Communication

The Duct Tape Marketing Podcast ·

2023/09/27

Struggling to get your message across? Dive deep with the King of Clarity, Steve Woodruff, as he unravels the art of impactful communication. Discover why simplicity is key, and how the right words can leave a lasting impression. Plus, a sneak peek into his new book, "The Point: How to Win with Clarity-Fueled Communication." Make every conversation count—tune in now! Learn more about your ad choices. Visit megaphone.fm/adchoices

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13:05

To Niche or Not to Niche: The Pitfalls of...

The Duct Tape Marketing Podcast ·

2023/09/21

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from being tacticians to orchestrators, and leverage your strategic skills to serving your niche. This approach will provide a unique value proposition for your business in an increasingly competitive landscape. Learn

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22:11

How to Navigate the New Era of Customer Expectations

The Duct Tape Marketing Podcast ·

2023/09/20

In today's business landscape, time and responsiveness are critical factors in customer experience and revenue generation. Customers increasingly value speed and quick solutions, especially after the pandemic. Learn how to prioritize responsiveness in your business to gain a competitive advantage for your company and your clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

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24:08

How to Translate Your Passion Into Your Purpose

The Duct Tape Marketing Podcast ·

2023/09/14

In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of award-winning TransPerfect, the world’s largest provider of language and business solutions with over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she is also the founder of the Elizabeth Elting Foundation, a non-profit created to break down systemic barriers and foster systemic change for women and other underserved communities. She has also been named one

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21:17

Navigating the Nonfiction Author Journey

The Duct Tape Marketing Podcast ·

2023/09/13

In today's episode of the Duct Tape Marketing Podcast, we're joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to the table. We discuss her recent book, Write Your First Nonfiction: A Primer for Aspiring Authors, and delve into the intricacies of authorship,

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24:15

How To Create The Life You Want In One Year

The Duct Tape Marketing Podcast ·

2023/09/07

In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that's already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like JP Morgan Chase. Her book, "Fast Forward: Five Principles to Create the Life You Want in Just One Year," lays out the actionable steps for transforming both your career and

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23:45

Navigating the Performance Paradox

The Duct Tape Marketing Podcast ·

2023/09/06

In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services. His new book, The Performance Paradox: Turning the Power of Mindset into Action, helps you discover how to balance learning and

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24:28

The Art Of Modern Leadership

The Duct Tape Marketing Podcast ·

2023/08/31

In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Her upcoming best-seller book: HEAD & HEART: The Art of Modern Leadership is a practical guide for every modern leader. Kirstin explains how leadership is simply a series of moments and therefore, every moment offers us the opportunity to leave a positive impact on those we lead. More About Kirstin

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23:48

Fractional CMOs As Strategy Architects

The Duct Tape Marketing Podcast ·

2023/08/30

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website. Get

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25:22

How To Get Back Your Entrepreneurial Freedom

The Duct Tape Marketing Podcast ·

2023/08/24

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur’s Ultimate Guide to Taking Your Life Back from Your Business. Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by

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29:44

The Impact of Community

The Duct Tape Marketing Podcast ·

2023/08/23

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the

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1,219 results

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