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PODCAST

The Dave Gerhardt Show

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com

business marketing

All Episodes

49:29

#74: Dave Kellogg - Traits of a High Performing CMO

The Dave Gerhardt Show ·

2023/05/16

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and authors the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective into what top performing SaaS

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49:39

#73: Recorded Future CMO Tom Wentworth - Growing Past...

The Dave Gerhardt Show ·

2023/05/08

Tom Wentworth is CMO at Recorded Future, a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about:- Running marketing at 1,000 person company doing $250M ARR- The breakdown of Recorded Future's 45 person marketing team roles & responsibilities & goals- RF's marketing operating system, campaigns, themes, and running plays quarterly and annually- Managing up, working with the CEO, and why "if you don't

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56:14

#72: Mental Health & Finding Meaning at Work - with...

The Dave Gerhardt Show ·

2023/05/02

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Minnesota) and a Juris Doctor from the University of Toronto, Faculty of Law.We talk about:-

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53:33

#71: B2B Content Strategy (with Lashay Lewis)

The Dave Gerhardt Show ·

2023/04/24

Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a

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52:12

#70: Allison Whalen - This CEO Crushes It On LinkedIn...

The Dave Gerhardt Show ·

2023/04/17

Allison Whalen is co-founder and CEO of Parentaly, a company combines career coaching and content to help expecting parents before, during and after their parental leave. She's a former MBA who worked in private equity and then as VP of Sales before starting Parentaly and taking to LinkedIn to launch the company and build her "Founder Brand." Dave and Allison talk about her LinkedIn strategy, starting a podcast, how someone with a background fully in sales (with no experience in marketing)

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17:10

#69: Reporting To The CEO - 5 Things Marketers Should...

The Dave Gerhardt Show ·

2023/04/14

Dave shares five lessons from the wisdom of Exit Five community members about their lessons from reporting to the CEO for the first-time.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like

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51:56

#68: Bobby Pinero - CEO of Equals & Intercom's Former...

The Dave Gerhardt Show ·

2023/04/13

Bobby Pinero is co-founder and CEO of Equals and previously led the finance organization at Intercom as the company scaled from $1M ARR to $150M+, and from 20 employees to 600+ employees. We talk about learning from Steve Blank at Stanford, building Equals, the mission of replacing Excel, lessons from Intercom, how he thinks about marketing as former head of finance, and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn:

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58:01

#67: Generative AI - with Samyutha Reddy & CJ Donio...

The Dave Gerhardt Show ·

2023/04/07

Generative AI is the hottest topic we've seen in marketing in a decade. In this session Exit Five Live session we went under the hood with Samyutha Reddy and CJ Donio from Jasper to unpack "Generative AI" and share use cases and tactical examples for B2B marketers today and how team's are using Jasper and AI to create content and generate ideas at scale.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter:

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51:20

#66: Managing Burnout & How To Get Unstuck in Your...

The Dave Gerhardt Show ·

2023/04/06

Hana Jacover is an executive coach, former Director of Demand Generation, and founder of Hype House Coaching. We talk about managing burnout, fighting imposter syndrome, work/life balance, finding your right path, maintaining authenticity day to day, nonviolent communication, and how to get unstuck in your career.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***This

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43:43

#65: Mistakes & Learnings as a Marketing Leader...

The Dave Gerhardt Show ·

2023/03/29

Four marketing leaders share their lessons, learnings, mistakes, and failures from their time "in the arena" as a marketing leader. Shauntle Barley is Director of Marketing at Demandwell, Loretta Jones is VP Growth at Acceldata, Anthony Kennada is former CMO at Gainsight, Hopin, and now CEO at AudiencePlus, plus Exit Five Founder Dave Gerhardt.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter:

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51:49

#64: An interview with Dave on career path, joining a...

The Dave Gerhardt Show ·

2023/03/24

This is a little change of pace episode, with Dave Charest from Constant Contact interviewing Dave Gerhardt about his career path and some early stories working together through PR, product marketing, side projects, and bunch of marketing stories / lessons sprinkled in. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell,

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48:57

#63: Brand Marketing with Stephanie Donily (Director,...

The Dave Gerhardt Show ·

2023/03/21

Stephanie Donily is Director of Corporate Marketing at Zapier. Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including:- What is brand marketing?- Why brand marketing is not logos/colors/design- Steph's job running corporate marketing and managing the teams that are responsible for brand, communications, content marketing, social media, events, and video- How Zapier is successfully using TikTok as a B2B

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62:30

#62: Chad Knipschild - Navy Veteran to Product Marketer

The Dave Gerhardt Show ·

2023/03/14

Chad Knipschild is a Navy Veteran and now Senior Product Marketing Manager at Recorded Future. Dave and Chad talk about his background and learnings from his time in the Navy to getting a job in tech and working in product marketing, plus a handful of topics outside of marketing for a little change of pace.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our

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49:46

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

The Dave Gerhardt Show ·

2023/03/06

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today.They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT and Jasper can help ABM marketers, and

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50:07

#60: From Building an Audience to Launching a SaaS...

The Dave Gerhardt Show ·

2023/03/01

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at

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35:08

#59: Story is Strategy - The Power of Product...

The Dave Gerhardt Show ·

2023/02/23

Dave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so often the root cause is actually positioning. When sales and marketing efforts are stuck or slowing down, it's rarely because you need to unlock a new channel, or because you are not using the latest martech tool. It is most often a positioning problem. But it is much easier to toss the blame on

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52:46

#58: SEO - Exit Five Live - Ask Us Anything About SEO...

The Dave Gerhardt Show ·

2023/02/21

This episode is from an Exit Five live session we did with Dave Gerhardt, Betsy Koliba, and Mitch Briggs from Demandwell. Every few weeks we like to bring on subject matter experts to do Exit Five Live sessions about topics that are more tactical than the typical CMO interview. This was an hour long AMA on all things SEO, focused on what B2B marketers need to know about SEO in 2023, including some questions about how new trends like generative AI, ChatGPT, and short form video will impact

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52:37

#57: How to Create Memorable Content (with Obaid...

The Dave Gerhardt Show ·

2023/02/13

Dave is joined by Obaid Durrani and Todd Clouser for a discussion about content and community for B2B SaaS. Obaid and Todd met while working together at Refine Labs and co-host the "Cheat Codes" podcast for B2B SaaS marketers. They help marketing leaders and creators craft their narrative, implement new processes, and refine their content engine to reflect their product, narrative, and objectives. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn:

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54:37

#56: Amrita Mathur (VP Marketing, Superside) - $0 to...

The Dave Gerhardt Show ·

2023/02/08

Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your entire go-to-market effort, the cost of missing out, making smarter marketing bets and more.Send

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11:19

#55: LinkedIn Followers / Vanity Metrics

The Dave Gerhardt Show ·

2023/02/06

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks

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315 results

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