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PODCAST

On Your Terms®

Sam Vander Wielen

A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I"m here to tell you that"s BS—and I have the multi-seven-figure business to prove it. I"m Sam Vander Wielen, and I"ve built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for. Every week, I share the marketing strategies, legal foundations, and

business marketing

All Episodes

01:13:00

40. Facebook Ads 101: The MUST Know Info on How Ads...

On Your Terms® ·

2022/04/25

Rounding out my three-part series on marketing your business with evergreen content, I wanted to address the elephant in the room: Facebook ads. Helping me with that is my friend and personal ads expert, Frannie, owner and creator of Elevate Her Marketing. If you want to grow your business without the need to be working in your business 24/7, ads are the secret sauce. We’re going to address some of the misconceptions people have about ads, who should or shouldn’t run ads, and the importance of

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38:33

39. How to Price Your Offers

On Your Terms® ·

2022/04/18

One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now!In

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47:53

38. How to Start a Podcast or YouTube Channel with...

On Your Terms® ·

2022/04/11

None of us want our businesses beholden to the latest algorithm change or social media platforms, right? That’s why we’re focusing on creating evergreen content with Katie Steckly, an expert in all things evergreen content and social media. We discuss picking the right platform for you, how to plan content, what you need to get started, and more.In this episode, you'll hear…05:58 - Where to start creating content14:04 - How to choose what platforms to be on17:36 - How to look past fears that hold

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40:07

37. My Biggest Launch Yet: Behind the Scenes &...

On Your Terms® ·

2022/04/04

My recent Ultimate Bundle™ launch was my biggest ever, and I want to take you behind the scenes and share what I did differently, what I learned, and – most importantly – what you can take away from it. What I’m most proud of, beyond the success of this launch, is that I managed to keep it all as stress-free as possible. If you’re planning on running your own promotions or launches in the future, I have five actionable takeaways, so stick around for those!Listener shoutout – in her review,

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56:45

36. How to Grow Your Business on Instagram (Guest...

On Your Terms® ·

2022/03/28

Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm.Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually

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23:46

35. What to Do if Your Business Gets Sued

On Your Terms® ·

2022/03/21

It’s probably everyone’s worst business fear: getting a nastygram from a lawyer letting you know you’re being sued. You probably don’t even want to think about it. But wait! Instead of burying that fear deep down, here are the exact steps to take so that, if the worst does happen, you’ll know exactly what to do. I’m even going to give you some preventative tips as well. Doesn’t that feel better? Let’s get through this!In this episode, you'll hear…01:52 - Why it’s important to know what to do if you

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23:55

34. Personal Catch-Up (Take a Peek Behind the Scenes!)

On Your Terms® ·

2022/03/14

We’ve been dropping all sorts of high-quality legal and business knowledge on the regular, so I thought it might be fun to take a step back and catch up personally. I’ve just wrapped up my Ultimate Bundle™️ promotional event, and now I’m starting to unwind and look at the year ahead – both personally and professionally. So grab a coffee and pretend we’re having a chat together. I’ll share what’s getting me excited for the future.In this episode, you'll hear…01:18 - Unwinding from my massive promo

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18:08

33. What Other People Think of Your Business – Does...

On Your Terms® ·

2022/03/07

We have it totally mixed up when we think of who’s to blame for why our business isn’t growing, why we don’t feel confident, or why we struggle to show up on camera. We point at our customers, at our parents and how they raised us, or at the economy, but often the truth is: you are the person standing in the way of your business success. I’m going to share how your mindset is holding you back and how you can change it or – more realistically – accept it.Listener shoutout: in her review,

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18:10

32. Should We Always Be in Growth Mode in Our Biz?

On Your Terms® ·

2022/02/28

You may have heard the term “In business, if you’re not growing you’re dying” – but how true is it? In the online business industry particularly, there’s this idea that if you’re not constantly growing and becoming more profitable, there must be something wrong with what you’re doing. Let’s look at how true (or false) this really is.Listener shoutout: In a recent review, Coach Courtney wrote, “I am so excited that Sam decided to start a podcast! Her knowledge of all things legal and building a biz

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01:39:20

31. Don't Know if You Need to Legally Protect Your...

On Your Terms® ·

2022/02/21

When do you know it’s time to legally protect your business?Today I’m bringing you conversations with three incredible and varied entrepreneurs – each of them members of my Ultimate Bundle™️ program. They offer real-world examples of running businesses, what their concerns were when they started, and their experience seeking out legal training and protection for their businesses. If you’re not sure if your business is quite there yet, or you’re feeling vulnerable and unprotected, you’re going to get

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42:20

30. The 5 Best Investments I've Made in My Business

On Your Terms® ·

2022/02/14

One of the most common pieces of advice you hear when starting a business is to “invest in yourself” or “invest in your business.” I completely agree, but not all investments are equal. I’ve made some investments that have massively improved my business, but I’ve also made some investments that bombed. It’s hard to know upfront what’s going to get you a return on your investment, grow your business, or improve your skills. I’m going to share the five best investments I’ve ever made in my business to

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47:53

29. 10 Reasons Why My First Business Was an Epic Failure

On Your Terms® ·

2022/02/07

People are quick to talk about their successes – after all, it feels good to share our wins publicly – but we can often learn much more from our failures, as well as others’ failures. I also think sharing our failures is important in order to remain transparent. In the interest of taking my own medicine, I’m going to share the story of my first business: why I started it, and, ultimately, why I think it ended in epic failure. I’ll also share the lessons I think you can learn from my mistakes so you

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39:09

28. If I Started Over (What I'd Do Differently &...

On Your Terms® ·

2022/01/31

When I started my online business, over five years ago, I had no clue what I was doing or that it would end up being anything close to what it is today. While I’m thankful it is, I constantly think back to that time and all of the things I would (or wouldn’t) do if I had the chance to do it all over again. While I may not be planning on starting a new business any time soon, I can still put that thinking to good use by sharing with you the experiences I’ve had over the last few years, what I’ve

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41:24

27. The Tech Tools That Helped Me Grow My Business (&...

On Your Terms® ·

2022/01/24

There are so many options for tech tools out there – how do you find the ones that help your business sing, grow, and thrive? It can be such a hassle scouring reviews and trying different things just to find out it isn’t right for you. Sometimes the best way to find something you’ll love is to hear the good and the bad from someone you trust who actually uses it. That’s why I’m going to share my favorite tech tools and equipment, as well as all of the tools I have quit using and why. I don’t want

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47:38

26. Should You Really Run Facebook Ads? (Yes, But...

On Your Terms® ·

2022/01/17

If you were to believe everyone you hear online talking about Facebook ads, you’d either believe they are the one true answer to all of your business woes… or the worst thing to have ever happened in marketing. But which is it, really?In this episode, I break it down to find the answer nestled in the middle. I learned the hard way so that you don’t have to. So, I cover all of your questions, why you might run Facebook ads, their pros and cons, busting myths, and share nine things you need to have in

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24:34

25. Creating Brand Loyalists & Future Buyers

On Your Terms® ·

2022/01/10

If you’re anything like me, you need more than one thing to talk about in your business – otherwise, you – and your followers! – might just lose your minds. But the answer isn’t to go crazy with all kinds of out-of-scope subject matter. The last thing you want to do is confuse potential customers about what it is your business offers and drive them into the waiting arms of your more content-savvy competitors.We all agree; social media can be an echo chamber sometimes. But, there’s a way to create

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34:49

24. Why You Should Treat Your Clients the Way Olive...

On Your Terms® ·

2022/01/03

Whether you believe Olive Garden is fine dining or low brow, one thing you have to admit is that they are doing something right – and no, it’s not the breadsticks. Olive Garden has a successful approach to customer service: Treating their customers like family. In this episode, I share two ways you can emulate that approach and why you’d want to in the first place.With this strategy, you can create your own army of word-of-mouth loyalists to market your business for you and increase their lifetime

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58:58

23. 2021 Recap: What It's Really Been Like to Grow a...

On Your Terms® ·

2021/12/27

It’s the end of the year, which often brings a time of planning and reflection. While we previously discussed how to plan out your business year, I wanted to spend this episode doing some personal reflecting on what 2021 has looked like for me.Tune in to hear me discuss, openly and honestly, what’s been going on behind the scenes for me – both personally and professionally – and get a breakdown of the lessons I learned along the way.We go from multi-six figure launches to firing a Facebook ads team

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40:08

22. How to Plan Your Business Year (free guide!)

On Your Terms® ·

2021/12/20

We’re approaching the new year, which means for many of us that it’s time to start planning out how we’ll run our businesses after the calendar flips to 2022. In this episode and the accompanying free guide, I share my exact annual business planning document and walk you through the steps you need to take to map out a plan you can execute easily.For healthy reference and a dose of reality, I also share what happened when I didn’t plan in the past, when I saw the light, what made me change my ways –

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30:02

21. 3 Things You Should NEVER Do on a Sales Call (&...

On Your Terms® ·

2021/12/13

Your time is valuable. As a business owner, you spend a lot of that time pursuing leads and, more specifically, making sales calls. Love it or hate it, it’s a part of business. The best thing you can do is to get good at it.I get tons of questions regarding what you legally can or can’t do on a sales call, whether or not you’re allowed to give advice, what counts as advice vs. education, taking payment over the phone, and so much more. So, in this episode, I break down three things you should never

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