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PODCAST

On Your Terms®

Sam Vander Wielen

A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I"m here to tell you that"s BS—and I have the multi-seven-figure business to prove it. I"m Sam Vander Wielen, and I"ve built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for. Every week, I share the marketing strategies, legal foundations, and

business marketing

All Episodes

38:44

285. The Step Everyone Skips Before They Launch

On Your Terms® ·

2026/04/20

You've watched other people's launches from the sidelines. The big revenue numbers, the sold-out offers, the "We Hit Our Goal in 24 Hours" Instagram stories. You want that too. And so you try. You do all the launch things. But something's off. The sales trickle in slower than you hoped, or it's just... crickets. And you start wondering if it's your emails, your offer, your timing, or honestly, if it's just you.Here's the truth: it's probably none of those things.The real issue is happening way

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28:56

284. My Best Kept Secret That Feeds My Content,...

On Your Terms® ·

2026/04/13

Automation is great — until it makes people forget there's a real human behind your business. In this episode, I'm pulling back the curtain on the tool I've been quietly using to generate content ideas, boost webinar show-up rates, and collect testimonials, all while making my audience feel personally connected to me. It contributed to a $500K launch, and I'm walking you through exactly how I use it for content, sales, and social proof.In this episode, you'll hear…What VideoAsk actually is and why

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30:08

283. How I Actually Decide What to Send My Email List...

On Your Terms® ·

2026/04/06

If you've ever opened a blank document to write your newsletter and immediately closed it again, this one's for you.I've been sending my weekly newsletter, Sam's Sidebar, consistently for years, and in this episode, I'm pulling back the curtain on exactly how I decide what to write every single week. Including the time I scrapped a completely finished email the morning it was supposed to go out, wrote something raw and real in about five minutes, and watched my inbox light up with replies all day

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37:09

282: The End-of-Quarter Habit That Will Change How...

On Your Terms® ·

2026/03/30

Q1 is officially in the books — so before you barrel headfirst into Q2, let's actually stop and take stock of how it went.In this episode, I'm walking you through the end-of-quarter check-in I use in my own business — one that covers both your stats and your vibes — so you can go into the next quarter with one clear focus, a simple plan, and a lot less "why does running this business feel so chaotic?" energy.We'll talk about how to look at your numbers without spiraling into a shame spiral, how to

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01:01:10

281. How I Made $500K in 4 Days (The Real Story)

On Your Terms® ·

2026/03/23

Sam pulls back the curtain on her biggest launch ever — $500K in revenue in just four days. She's sharing the real numbers: 11,000 webinar registrants, a 5% conversion rate, and exactly what she spent on ads to get there. But this isn't just a brag fest — Sam gets honest about what's actually behind a launch like this, why you can't just copy someone else's formula, and what entrepreneurs at every stage can take away and apply to their own business.Whether you're planning your first launch or

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42:30

280. How I Got My First 1,000 Subscribers on Substack

On Your Terms® ·

2026/03/16

Everyone's talking about Substack — and maybe you're curious, a little skeptical, and 100% wondering if you actually need to add another platform to your already-full plate. (Spoiler: you don't need to. But you might want to after this.)In this episode, I'm pulling back the curtain on exactly how I grew my Substack, Beyond Business, to 1,000 subscribers using only organic strategies — no importing my 60,000+ person email list, no fancy custom design, no team of people building it out for me. Just

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34:32

279. You Have to Get Good First (Then the Audience...

On Your Terms® ·

2026/03/09

If you’re trying to grow your audience for your online business, you’ve probably heard advice like “build the audience first” or “you need followers before you can launch.” But what if that’s backwards?In this episode of On Your Terms®, Sam shares the real foundation of sustainable audience growth—and why focusing on followers, email list size, or social media metrics too early can actually slow you down. Instead, she breaks down how mastering your craft (whether that’s writing, podcasting, video,

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18:10

278. Make This List If You're Burnt Out (It Changed...

On Your Terms® ·

2026/03/02

Have you ever heard a quote at exactly the moment you needed it? Like it practically reached out and grabbed you by the shoulders?That happened to me recently when I heard this line from The Artist’s Way: "perfectionism isn’t a quest for the best… it’s a pursuit of the worst in ourselves.Oof. Holy cannoli. That one knocked me flat.In this episode, I’m sharing the simple exercise that helped me see my burnout in black and white—and how you can use it to finally exhale.You’ll hear…The quote about

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38:35

277. The 6 Types of Rest (And Why Sleep Isn't Enough)

On Your Terms® ·

2026/02/23

If you’re building a business, doing “all the right things,” and still feel exhausted even after a full night of sleep… this episode is for you.So many entrepreneurs think rest is something you earn later — after the launch, after the revenue goal, after things finally feel “stable.” And that belief keeps you stuck in a cycle of pushing, white-knuckling, and wondering why you’re burned out even though you technically love your work.I’m breaking down the 6 different types of rest, why sleep alone

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37:52

276. The Monthly Goals Method (Steal This)

On Your Terms® ·

2026/02/16

It’s mid-February (or honestly… March… or April… or whenever you’re listening), and if your New Year’s goals already feel like they’ve floated off into the abyss — you’re not broken. You’re just human.In this episode, I’m breaking down why January 1st is kind of a terrible time to set goals, especially if you’ve been navigating grief, uncertainty, burnout, or just… life. I’m sharing how I actually set goals now using a monthly goals method that’s way more realistic, flexible, and supportive — and

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01:21:33

How To Legally Protect & Grow Your Online Business in...

On Your Terms® ·

2026/02/09

In this episode, you get to hear my full live training, “How To Legally Protect & Grow Your Online Business in 2026.” I’ll give you the five steps every entrepreneur needs to take. We’ll cover shifting your mindset, registering as the right business entity, protecting yourself in case of a lawsuit, getting your contracts and policies in place, and staying within your scope of practice. Whether you’re a coach, course creator, service provider, or product-based entrepreneur, I’m walking you

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40:38

275. 6 Lessons I Wish I Knew 5 Years Ago

On Your Terms® ·

2026/02/09

There’s this moment in business where you keep thinking, okay… when does it get easier? When does the stress chill out, the money feel steadier, and you finally get to enjoy what you’re building?Here’s the sneaky truth I wish someone had told me sooner: the “someday” version of your life isn’t where the joy starts. The rise is actually the fun part.In this episode, I’m sitting down with the version of myself from five years ago (hello, 2021 Sam) and sharing the six lessons I wish I could’ve handed

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19:03

274. 4 Tiny Shifts I Make Every Winter (so I feel...

On Your Terms® ·

2026/02/02

When it gets dark before you’ve even wrapped up work for the day, winter can feel like it shrinks your whole life. Suddenly everything feels harder, heavier, and honestly… a little bleak. And while part of you might want to hibernate until April, another part of you knows that doesn’t really work when you’re running a business and trying to live a full life.In this episode, I’m sharing how I’ve learned to actually work with winter instead of fighting it. After moving from Philly to the north shore

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32:56

273. I Refilmed My Entire Signature Program (Here’s...

On Your Terms® ·

2026/01/26

Re-shooting all the videos for a product that’s generated over $8 million sounds like a straightforward business upgrade… until it isn’t.In this episode, I’m taking you behind the scenes of what it was really like to re-record every single video inside the Ultimate Bundle®. Spoiler alert: this was about way more than lighting, scripts, or batch recording. It cracked open a lot for me — about grief, seasons of business, fear of slowing down, and the pressure we put on ourselves to constantly

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27:46

272. What Happened When I Actually Took My Screen...

On Your Terms® ·

2026/01/19

We all know that moment. It’s Sunday. Your phone buzzes. And suddenly you’re staring down your weekly screen time report wondering… how did THAT happen?For me, those little reports started to feel like a mirror I didn’t really want to look into. The number on the screen didn’t line up with the life I said I wanted to be living—more present, less irritable, doing deeper work, and actually enjoying my days instead of scrolling through them.So I decided to stop ignoring it and actually take my screen

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32:47

271. Substack vs. My Newsletter: What Goes Where (and...

On Your Terms® ·

2026/01/12

If you’ve been side-eyeing Substack trying to figure out whether you should start one, what you’d even put on it, or how it’s different from your “regular” newsletter… this episode is your permission slip to breathe. Because guess what? I’ve been figuring this out in real time too — and today, I’m breaking down exactly how I’m using both Substack and my newsletter, why I treat them differently, and how YOU can create a simple, sustainable content structure that actually supports your business.I’ll

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31:15

270. Is AI Quietly Killing My Creativity?

On Your Terms® ·

2026/01/05

Let’s talk about the thing I didn’t even realize was happening until it had already messed with my head: AI was quietly killing my creativity. If you’ve ever opened your laptop, told yourself you’re “just getting a little AI help,” and then suddenly noticed your ideas feel watered down, your content feels off, and you’re second-guessing everything—you’re not alone. When I posted about this on Instagram, you confirmed that this little creep has been slipping into your business too… and not in the

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16:03

269. 4 Tiny Habits I Do Before Year-End (So 2026 Is...

On Your Terms® ·

2025/12/15

You know that feeling when you come back to your desk in January and everything is a disaster? Your desktop looks like a digital garage sale, your office chair is still wearing yesterday’s sweater, and your brain feels like it’s running 42 tabs at once?Yeah… we’re not doing that this year.In this episode, I’m sharing the super simple, totally doable tasks I’m doing in the next two weeks—while cozied up in my pjs —to close out 2025 in a way that feels calm, grounded, and actually restorative. No “new

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28:06

268. How to Create Your Ideal Business Year (Without...

On Your Terms® ·

2025/12/08

It’s that time of year again — when everyone online suddenly becomes a color-coded-notion-board-wielding planning expert. But before you map out your entire 2026 vision board, we need to do something way more important: figure out what you actually want.In today’s episode, I’m walking you through the exact reflection + annual planning exercise I do every single year — the one that helps me make decisions based on how I want to feel, not what the latest marketing trend says I “should” be doing. This

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41:11

267. Before You Plan 2026, Do THIS First

On Your Terms® ·

2025/12/01

If you’re anything like me, you’ve probably hit the end of the year and thought:Wait… what actually happened?!How did we blink and suddenly find ourselves staring down a new calendar, new goals, and the same coffee mug we’ve dragged through the highs and lows of the last 12 months?Before you sprint into planning mode for 2026 (don’t worry, we’re doing that next week!), today’s episode is all about slowing down long enough to look back—at what worked, what didn’t, what you let go of, what you gained,

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293 results

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