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PODCAST

On Your Terms®

Sam Vander Wielen

A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I"m here to tell you that"s BS—and I have the multi-seven-figure business to prove it. I"m Sam Vander Wielen, and I"ve built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for. Every week, I share the marketing strategies, legal foundations, and

business marketing

All Episodes

32:22

263. How to Grow Your Email List (Series #1)

On Your Terms® ·

2025/11/03

You’re doing everything to grow your email list — promoting your freebies, sharing your links, posting on social — and yet, that number just won’t budge. You want new subscribers rolling in every day, the kind who actually want to buy from you, and a reliable way to make sales that doesn’t depend on Instagram’s mood swings.Sound familiar?In this first episode of my 4-part Email List Growth Series, I’m breaking down what it really takes to build a thriving email list that fuels your business (and

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48:16

262. The 6 Weekly Anchors Behind My $8M Business...

On Your Terms® ·

2025/10/27

You’ve probably heard me say before that your business only grows as much as you do — and I mean it.Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you’re running on fumes.In today’s episode, I’m sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to do with marketing. These are the personal routines and boundaries that have built the foundation for

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01:12:11

261. How to Start an Online Business (legally!)

On Your Terms® ·

2025/10/21

Thinking about starting an online business—or finally making your “side hustle” official—but don’t want to get buried in legal confusion? This episode is your crash course on exactly how to start your business the right way before 2025 ends.Whether you’re a coach, course creator, service provider, or product-based entrepreneur, I’m walking you through the five simple legal steps you must take to set up your business, protect your content, and get paid confidently.No law degree (or stress spiral)

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46:22

260. How to Actually Build to Multi-7 Figures (and...

On Your Terms® ·

2025/10/13

Everyone wants the 7-figure business… until they realize what comes with it.In this episode, I’m breaking down what it really takes to build a multi-seven-figure online business — and the trade-offs no one warns you about. I’ll share the 10 things I’d focus on if I were starting over, including how to create a flagship product that actually sells, the “3 Ps” I swear by for sustainable growth, and why making more money doesn’t automatically mean you’re taking more home.If you’ve ever wondered what it

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35:37

259. Passion Doesn't Equal Profit (And How to Fix It)

On Your Terms® ·

2025/10/06

So you love something—cooking, crafting, wellness, design—and you think, this is it, this is going to be my dream business! But then… crickets. No sales, no growth, no happy dance notifications from Stripe. Sound familiar?Here’s the thing: passion is wonderful, but passion alone doesn’t pay the bills. In this episode, I’m sharing my own story of turning my love for cooking into a failed business (ouch) and the exact lessons I learned that helped me build a seven-figure business the second time

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11:30

My Q4 Business Growth Plan (Exactly What I Do Every...

On Your Terms® ·

2025/09/29

Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I’ve grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale.That’s right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs. 🙅🏻‍♀️Instead, I use five simple strategies every single year to not just end the year strong, but to set up massive momentum for the

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47:46

How Grief Changed the Way I Run My Business

On Your Terms® ·

2025/09/22

Grief isn’t something most of us plan for when we map out our businesses, but it will change you, and by default, your business too.In this episode, I open up about losing both of my parents within a year and the ripple effects grief had on me as a CEO, business owner, and human. I’m not sugarcoating it—grief is messy, unpredictable, and permanent. But I also share how I navigated those darker seasons, how I adjusted my business when I had no capacity for “growth mode,” and what it looks like to run

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19:01

How to Protect Your Privacy While Growing Your Business

On Your Terms® ·

2025/09/15

Can you actually build a successful online business and keep your personal life private? Spoiler: yes, you can and you don’t have to feel like you’re choosing between being safe and being successful.I know what it’s like to wonder if sharing that story, posting that photo, or writing that email is too much. Over the last eight years of building my multi–seven-figure business, I’ve had to learn the hard way how important it is to protect my privacy online—not just for safety, but for sanity too.In

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27:22

You're in a Perfectionism Trap (and Your Business Is...

On Your Terms® ·

2025/09/08

Have you ever caught yourself stuck in “plan to plan” mode? You know, where you’re endlessly researching, collecting info, or waiting for the perfect time to finally start that new project, pivot your business, or chase down that dream idea?If so, this episode is for you.I’m sharing why waiting for that “right time” is usually just procrastination in disguise, how my own big life pivots were shaped by unexpected challenges, and why the “first pancake” approach is the best way to finally move

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27:14

The NEW Way to Structure Your Workday for Better Content

On Your Terms® ·

2025/08/18

Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at 3 p.m. and realize you’ve been buried in other people’s priorities all day?Yeah, me too.In this episode, I’m pulling back the curtain on a simple (but mighty) shift I’ve made to my workday that’s helped me stop starting in reactive mode and start creating my best content before the world gets to me first.We’ll talk about why “eat the frog” might

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50:30

Why Your Content Isn’t Growing Your Email List (The...

On Your Terms® ·

2025/08/11

This week, I sat down with video marketing coach and content strategist Natasha Pierre to talk about the REAL reason your content isn’t converting into email list growth (or sales)—and how to fix it using her signature strategy: content series.We’re breaking down the binge-worthy magic behind creating a content series (like your very own Netflix show), why one-off posts don’t cut it anymore, and how to build content that actually works to grow your audience and your revenue. This episode is all

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48:16

She's Built Multi Million-Dollar Funnels (What She...

On Your Terms® ·

2025/08/04

Funnels. The word alone can make your eyes glaze over or send you running for the hills. But what if I told you building a funnel doesn’t have to be overwhelming, expensive, or tech-y? In this episode, I’m sitting down with Katelyn Collins, funnel copywriter and strategist. Katelyn's helped me fine-tune my own funnels and turn them into sales machines. In this episode, she’s pulling back the curtain on how you can do it too.Whether you're just getting started or you're tired of hearing “you need a

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59:44

How to Leave Social Media Without Losing Your Clients

On Your Terms® ·

2025/07/28

What if you didn’t have to show up on social media every day to grow your business?If you’ve ever felt exhausted by the algorithm or like posting content is just one more thing on your to-do list (and not even a fun one), this episode is your permission slip to rethink your strategy.In this episode, I sat down with Amelia Hruby — feminist writer, podcaster, producer, and founder of Softer Sounds podcast studio — to unpack what it really looks like to build a sustainable, profitable business off

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35:06

Podcasting Myths, Mistakes & Mindset Shifts After 250...

On Your Terms® ·

2025/07/21

Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting already or still dreaming about launching, this episode is for you.In this special 250th episode, I’m pulling back the curtain on how I built a podcast that’s lasted four years, what I’ve learned, and how my approach is shifting. I’m not some podcasting guru—I’m an online business owner who figured out how to make podcasting actually work for me.So if

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28:58

I'm Evolving (What's Next for Me + My Business)

On Your Terms® ·

2025/07/14

What happens when your business no longer matches whoyou’vebecome?This is a raw, behind-the-scenes episode where I’m sharing what it feels like to run a successful business while outgrowing the version of myself who built it. There’s no “5-step plan” here—just real talk about what happens when the inside stuff starts shifting and the outside needs to catch up.I’m bringing you along as I grieve, evolve, and slowly rebuild what business—and life—look like from here.If you’ve ever thought, “I don’t

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51:43

How to Write Emails People Actually Want to Read

On Your Terms® ·

2025/07/07

Are you staring at the blinking cursor, wondering what the heck to write in your weekly email? You’re not alone. This week, I’m joined by the email whisperer herself—Tarzan Kay—to finally take the mystery out of email marketing for online business owners.We’re talking about what actually builds an email list in 2025 and how to write weekly emails that are fun to read and get people to click “buy now.” Tarzan isn’t just one of my favorite copywriters—she’s been dismantling the bro marketing empire

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46:24

Craft + Commerce Recap: What I Heard in the Hallways...

On Your Terms® ·

2025/06/30

If you've ever wondered what really goes down behind the scenes at a big-name business conference like ConvertKit’s Craft + Commerce, I’ve got the juicy details for you—straight from the hallways of Boise, Idaho.In this week’s episode of On Your Terms®, I’m taking you along for the ride as I share what it was like to not only attend but speak at Craft + Commerce this year. But spoiler alert: the real magic? It wasn’t just in the keynotes or workshops. It was in the dinners, hallway chats, and the

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15:28

The 7 Legal Mistakes I See New Entrepreneurs Make...

On Your Terms® ·

2025/06/23

Starting an online business is super exciting—you're finally working with customers, launching offers, and maybe even making some money. But what if you’ve unknowingly skipped a legal step that could derail everything?In this episode, I’m breaking down the 7 most common (and totally preventable!) legal mistakes I see new entrepreneurs make—plus, how to avoid each one so your business is built on a solid legal foundation.This episode is packed with real-talk examples, actionable tips, and a whole lot

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14:12

Your First 5 Steps to a Legal Online Business...

On Your Terms® ·

2025/06/16

So you’ve got the business idea. You might even have the Instagram handle locked down. But now you're stuck staring at your laptop like... “What legal steps am I supposed to take to make this real?”If that sounds like you, you’re not alone—and you’re in the right place.In this episode of On Your Terms®, I walk you through the exact checklist of what to do (in order!) to legally set up your online business. Whether you’re a coach, digital product creator, or service provider, I’m giving you a clear,

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55:46

244. How to Actually Move Your Online Business...

On Your Terms® ·

2025/06/09

Ever feel like your brain is bloated from binging on too many business tips, tutorials, and trending strategies?Yep, same. It’s like we’ve all been force-fed a buffet of content, but no one told us how to actuallydigestit.That’s exactly what I talked about in this week’s episode of On Your Terms® with the amazing Pat Flynn — longtime online business leader, podcaster, author, and Pokémon enthusiast (yes, really!).Pat’s got a new book out calledLean Learning, and he’s here to share how you can stop

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270 results

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