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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

business marketing

All Episodes

03:33

Episode 208 - The Time is Now!

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2021/10/19

In today’s episode we’re talking about the social media platform TikTok, it’s fun for creating, sharing and discovering short videos. As a business owner, you may have yet another real opportunity here to showcase your products and services, so listen on to why TikTok maybe can do just that!

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06:02

Episode 207 - Don’t Build On Rented Land!

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2021/10/12

In today’s episode we’re talking about your digital marketing presence on the web, and how a mix of social media and your website build a good framework for digital marketing success. One of the challenges for businesses is determining how and where to use your limited time and resources while still maintaining visibility and communications in this online world that we live in. Listen as we share a framework we use for managing your online presence.

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05:03

Episode 206 - Start Wagging Your Tail!

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2021/10/05

In today’s episode we’re talking about long-tail keywords. When we talk about Google ads and Search Engine Optimization or SEO, we tell our clients that long-tail keywords are less competitive so can be generally easier to rank for and more cost effective. You’ll want to use long-tail keywords to get more traffic and higher profits. A small company is more likely to rank near the top in Google search for a long-tail phrase than a generic keyword, and you'll spend less money on advertising so the

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03:24

Episode 205 - It’s All About You!

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2021/09/28

After the home page, the "About" page is often the most visited page on your website. In today's episode, we’re looking at an article from the Constant Contact Blog which talks about the “About” page on your website and what it should say about your business or nonprofit. It's an opportunity to show off your brand’s personality so visitors feel confident when choosing you.

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04:08

Episode 204 - How to Build Know, Like, and Trust

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2021/09/21

In today’s episode we’re talking about your customer’s buyer journey, why it’s so important for you to understand it. There are steps that you can take to ensure that you attract the right customers. You want customers to know, like and trust you, so your marketing plan should take into consideration the various stages that a buyer goes through.

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03:44

Episode 203 - Can You Hear Me?

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2021/09/14

Research shows that when the audio on your videos is poor, people stop watching them. In today’s episode, we’re talking about the videos that you’re making, and give you some tips to make sure that you are considering how you sound.

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02:46

Episode 202 - Reels are Coming to Facebook

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2021/09/07

In today’s episode we’re talking about short video formats. It seems everyone wants to be TikTok, and now Facebook is introducing Facebook Reels. This is another place to create 15 to 60 second videos for your business. Listen to what it’s all about!

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05:06

Episode 201 - Save Time with a Content Plan

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2021/08/31

Content creation can be time-consuming. In today’s episode we’re talking about some strategies you can use to save time planning and creating your social media content. You most likely don’t have enough time for social media— if you don’t have a plan. And also because you probably don't know what to post. Listen now and get some ideas.

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03:58

Episode 200 - Apple Mail Privacy Protection

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2021/08/24

In today’s episode we’re talking about Apple’s upcoming Mail Privacy Protection feature and how it’s going to impact email marketing. This feature prevents email marketers from using invisible pixels, which determines who has opened your email, for recipients who use Apple’s Mail app, whether that's for iPhone, iPad, Mac computers, or Apple Watch. So what this means for email marketers, is that your email open rates will become unreliable. Listen and find out more.

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02:47

Episode 199 - LinkedIn Gets a Boost

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2021/08/17

In today’s episode we’re talking about a couple of new features for LinkedIn business pages, and these will help you get more engagement with your followers. Have a listen!

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03:00

Episode 198 - Can YouTube Take on TikTok?

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2021/08/10

In today’s episode we’re talking about making videos using just your phone, using a new YouTube platform, called Shorts. YouTube is getting into the quick create video act like TikTok and Instagram Reels, by letting you create your own short, catchy videos that are 60 seconds or less. Listen and find out more about YouTube Shorts.

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04:01

Episode 197 - Use Automation to Deliver a Better...

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2021/08/03

In today’s episode we’re talking about email marketing and ways to use automated, or pre-scheduled emails. Think about how often you tell customers or prospects the same information specific to their interest. Then automate this experience with an autoresponder to deliver your message consistently to more people. It will save you time and allow you to present your best information to your clients and prospects at the moment they are looking for it, even if you’re too busy to get to them

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03:26

Episode 196 - Do Siri and Alexa Know You?

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2021/07/27

In today’s episode we’re talking about voice search, and why you want your content to be findable via voice search. Many online purchases now start with searches initiated by voice prompt, and location-based businesses have huge opportunities to increase their in-store traffic by optimizing their online presence to be discoverable via voice search as well. People who own smart speakers say they use the devices as part of their daily routine, are they finding you when they ask?

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05:03

Episode 195 - Grow Your Reach on Instagram

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2021/07/20

In today’s Tech News Tuesday episode we’re talking about how to increase your reach on Instagram. Like all social media platforms, Instagram uses a complex algorithm to decide which posts to show each person. If your audience is on Instagram and you want more organic reach, you may want to try the different formats within Instagram, and maximize your impact. As a business, it’s important to experiment and see what is working for you.

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03:40

Episode 194 - How Stories Create Trust

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2021/07/13

In today’s episode we’re talking about your online presence and the use of stories to build trust to build relationships with customers and prospects. We think for many businesses “Tell Your Story Online” is that strategy. Your real life customers expect to find you online; make sure they know your story, so you can gain trust with them before they even contact you.

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05:04

Episode 193 - Access for All

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2021/07/06

In today’s episode we’re talking about making your website accessible to all users. Did you know that 1 in 4 Americans have some type of disability? So making your website accessible to everyone will open up your products and services to more of your potential customers and can also lead to significant enhancements in the SEO of your website as well. Hear all about it!

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04:54

Episode 192 - What Should I Say?

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2021/06/29

In today’s episode we’re talking about what you tell people. We often hear that you don't know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great content ideas.

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03:10

Episode 191 - Are You Talking to Me?

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2021/06/22

Knowing your ideal client is one of the marketing foundations that leads to better results. In today’s episode we’re talking about how to best reach your ideal customer. One way of identifying who this person is is to create a Buyer Persona, or a profile of that customer. Buyer personas describe traits like age, profession, gender, income, location, desires, values, and pain points.

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03:29

Episode 190 - It's All About the Experience

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2021/06/16

In today’s episode we’re talking about online shopping, and how the pandemic has quickly changed the digital transformation of retail. Lockdowns forced businesses to change and experiment with services like curbside pickup; same-day home delivery; and buy online, pick up in-store. Let’s look at what’s changed.

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02:52

Episode 189 - Caption This!

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2021/06/08

In today’s Tech News Tuesday episode we’re talking about using captions on your Instagram videos. It's a new "captions sticker" feature for use with Instagram Stories and Reels. It's going to make it easier for users who are hard of hearing or deaf, but it also offers a way for users to watch videos without sound, so that your message gets across to your viewers. This new Instagram feature makes creating video messages simpler and easier. Listen and learn more about it!

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