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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:00

#935 How to Raise Your Price

More than a Few Words ·

2023/12/05

If you are like most business owners you make the mistake of looking at your competitors for guidance on pricing. Unfortunately, they probably don’t know any more about pricing than you do. Why don’t business owners charge more for their products and services? Robin Waite thinks it is usually it is fear that holds them back. Learn how you can get over your fear and raise your price. About Robin Waite Robin Waite is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants

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00:59

#934 Face the Day

More than a Few Words ·

2023/12/03

I got up this morning and there was snow outside. And, quite honestly I was annoyed because it still fall. The change in weather completely messed with my plans. But, when I got over being annoyed I reached for a sweater, found my my hat and went out to face the day. In a way, that's the life of an entrepreneur. You have your plans, you have your ideas and then something happens. So you have to dig around in your closet and find a tool or technique a new hat. Put it on and get ready to face the

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10:46

#933 She Thinks Big

More than a Few Words ·

2023/11/30

I was so excited to have another chance to talk to Andrea Liebross, a business and life coach who specializes in empowering female entrepreneurs. This time our conversation revolved around how women owners can think big, manage like a CEO, and achieve success in both their professional and personal lives. Andrea shares insights from her new book, "She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary." She outlines four key steps for becoming a

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12:20

#932 - Find Your Personal Sytle

More than a Few Words ·

2023/11/28

These days everybody's trying to present themselves as an expert. So how do you stand out in your niche in a crowded market? Part of the magic comes from creating a visual brand. - That's what i had a chance to chat with Sharon Haver about back in 2021. Funny thing, the conversation is as relevant today! Where does the process begin to build a visual brand for yourself? In today's crowded market, anyone can become a personal brand, but only special people can become have a personality brand. A

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01:13

#931 When Facebook Goes Away

More than a Few Words ·

2023/11/26

What will you do when Facebook goes away? Now I’m not trying to spread fear and panic and I don’t expect that the platform will disappear overnight. But let’s face it, technology changes, platforms change and so do fads and trends. At some point, Facebook will diminish. I mean, a decade ago, everyone thought that AOL was the be all end all. And the answer to the question is actually simpler than you imagine. While social media platforms are important, the one constant in your business is your

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12:04

#930 Stop Wasting Money on Marketing

More than a Few Words ·

2023/11/23

In this podcast interview, I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses. She is the author of two books, "Scale for Success" and "Start for Success," aimed at helping aspiring and growing entrepreneurs. She has also contributed an article as a guest author to my new collection of essays. We discussed the common issue of small businesses wasting time and money on marketing. Jan emphasized the

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11:16

#929 Start with Words

More than a Few Words ·

2023/11/21

I know. you think we're living in a visual video world. Maybe you believe and you don't need to write anything anymore. But that just isn't true. No matter what happens in the world of content it starts with words. So I really enjoyed chatting with Erin Lebacqz about the challenges people face when starting to write and tips on effective writing techniques for both informational and emotional impacts. Erin provides valuable advice on initiating writing, combatting "Blank Screen Paralysis," and

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02:02

#928 Time for a Rebrand

More than a Few Words ·

2023/11/19

When you create your brand you are investing in something that should last for the long haul. The colors, the fonts and your overall style guide should remain fairly consistent over the life of your brand. However, sometimes your business changes and when it does you might want to consider rebranding. Maybe you want a more mature look, something more representative of. and established company. Or, in my case as I let go of my agency I'm looking to change my branding to create an image that is more

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10:37

#927 Bringing Sales and Marketing Together.

More than a Few Words ·

2023/11/16

In this interview, I was excited to invite Patty Farmer, to join me once again for a quick conversation. This time we dove into how to integrate marketing and sales activities to benefit your business. It all starts by setting specific and measurable goals for both marketing and sales efforts, establishing benchmarks to track success. Patty explains the importance of reverse engineering goals, starting with the ultimate sales goal and working backward to determine the steps and content needed to

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17:39

#926 Start with the Middle.

More than a Few Words ·

2023/11/14

If you missed my conversation with Tina Bakehouse about writing tips in late 2021, here's you chance to catch up. Many "would be writers" think they should start with a title and let the story unfold. Our guest, Tina Bakehouse suggests starting in the middle. Begin by fleshing out the content in the middle. Once you are clear on the body of what you're writing it will inspire the title and the flow from beginning to end. While a good title will grab the reader's attention, the best part

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01:53

#925 Call Visitors to Action

More than a Few Words ·

2023/11/12

The goal of every page on your website is to get visitors to do something. Maybe that's fill out a contact form, pick up the phone to call you, download an e-book, register for an event or sign up for your newsletter. No matter what it is you want customers to do the best way to get them to do that is to have a clear call to action on the page. CTA's come in all shapes and sizes as they're scattered through your website. However, the one on your homepage, that primary CTA needs to be the most

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10:31

#924 Your Next Hire

More than a Few Words ·

2023/11/09

Why did I invite Lisa McDonald, a certified career coach to join me for a conversation? You are not looking for a job, but you are probably looking for employees, And Lisa is probably working with those potential employees, telling them not to apply for a job with your company. In this lively conversation, we talk about the mistakes employers make starting with job descriptions that don't really reflect the company to interviews that go completely off the rails. This is one conversation you need

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21:45

#923 What is Your Brand Position

More than a Few Words ·

2023/11/07

More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be built. More than ten years ago, Allison Carter and I discussed how a brand position defines who you are and who you serve. It isn't marketing copy, but a clear outline of what you want customers to think about when they hear your name. A positioning statement contains the following elements: Description of the

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01:19

#922 A Short Letter is Hard to Write

More than a Few Words ·

2023/11/05

My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead. When you are limited in the number or words, you choose your words carefully and you use them sparingly. When you have the luxury of a long letter, you can ramble on and on, and hope that sooner or later, you’ll get to the point. And you hope the recipient will hang in long enough to figure out what you’re talking about. That strategy is something you should keep in mind when

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10:58

#921 Where are Your Keys?

More than a Few Words ·

2023/11/02

My friend Michelle McNally, the Executive Vice President of Customer Success for BoxCrush dropped by to talk about the importance of safeguarding digital assets, including passwords and resources. We talked about the key elements business owners should have control over to ensure the security and accessibility of their online assets. Michelle highlights the common challenges faced by business owners and marketing departments when it comes to managing these assets. She stresses the importance of

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02:22

#920 Don’t be a Rotten Apple

More than a Few Words ·

2023/10/29

When asked about their branding style, I often hear business owners say they "want to look like Apple." They admire the clean, sleek design. They imagine their brand will seem modern, authentic, high-tech, hip, cool and smart if they incorporate some of the same style elements into their brand. But it is usually a bad idea. Don't get me wrong, I love Apple's branding for Apple. It just rarely works out for other brands. Why? Business owners won't walk the talk. Apple styling requires lots of white

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11:31

#919 Managing the Content Beast

More than a Few Words ·

2023/10/26

In this podcast episode of "More than a Few Words," host Lorraine Ball interviews Geoffrey Klein, a story expert, TEDx speaker, and content producer, about creating captivating content. Klein's new book, "The Content Beast," serves as a guide to crafting remarkable content. The conversation revolves around the challenge of making content stand out and the art of storytelling. Klein suggests that a key element of compelling content is understanding and catering to the audience. He introduces the

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11:56

#918 Live Life By Design

More than a Few Words ·

2023/10/24

In this conversation from our archive, Andrea Butcher of HRD - A Leadership Development Company shares why she believes you should live life by design, not by default. Taking control of your daily activities starts with a long term vision - where do you want to be in ten years. Once you have the vision, you can begin to think about what you can do this week to move closer to that goal. And on a daily basis, defining what is the most important thing for you to do today. Although the

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01:34

#917 You Can Not Be All Things to All People

More than a Few Words ·

2023/10/22

To develop really effective marketing, you need to be clear about your brand position, what makes you uniquely qualified to earn the business of your customers. Look beyond the technical skills and product specifications to the intangible elements. What should customers think and how should they feel as they interact with the brand. Sounds simple, but it isn’t. Being high quality, hardworking, offering leading-edge technology or providing good service are important but they are not things which

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11:10

#916 Buy, Don’t Build

More than a Few Words ·

2023/10/19

I had a wonderfully, thought-provoking conversation with Jon Rogers about a unique strategy for business growth – the idea of buying businesses rather than building them from scratch. Jon shares his insights into how wealth accumulation is often driven by acquiring and merging existing businesses rather than starting from the ground up. He emphasizes that these principles can be applied by anyone, not just the top 1% of wealthy individuals, and explains how the lower 99% can also benefit from this

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