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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

38:18

The Most Important (& Often Forgotten) Steps In Your...

The Brand Marketing Show ·

2021/05/11

It’s nothing new to Ecommerce business owners: advertising via social media can be absolute gold for driving sales in your online store. Once you take the leap and nail the ad formula that works for your target customer, you can really hone in and talk directly with potential new customers. You can convince them to buy your products and transforming them into raving fans that spread the good word about your biz far and wide. That’s the aim, right? But there is a big difference between creating an

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44:15

Why You Need To Prioritise Creative Content In Your...

The Brand Marketing Show ·

2021/05/04

I am so excited to introduce you to today’s podcast guest! Sally Bingham is my Senior Facebook Manager here at Productpreneur Marketing and together we’ve worked behind the scenes behind many eCommerce brands with their marketing strategies. Today I get to talk to Sally about one of her areas of expertise and that is the aspect of storytelling and using creative and visual content in paid ads. And trust me when I say she’s seen it all! And today we get to hear from her on what has worked with

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54:17

Putting Community First And Growing Your Business On...

The Brand Marketing Show ·

2021/04/27

This episode is a MUST LISTEN for every brand owner who has an online presence. Whether you are a seasoned pro on social media, starting out or simply frustrated about constantly creating content on social media this episode with Kate vanderVoort is going to change the game for you and how you view social media as part of your business strategy. Community and creating content for your audience are topics I’m big on right now but I know so many are you feel overwhelmed about the thought of being on

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43:32

The 3 Keys to Profitable eCommerce Facebook Ads

The Brand Marketing Show ·

2021/04/20

If you’ve been feeling the pressure of how to keep up with the changes being rolled out by social media platforms right now, and asking yourself if it’s even worth continuing with paid advertising for your brand, then I’ve got an episode for you! With Social Media platforms rolling out their algorithm changes in response to the Apple iOS14 update many brand owners are throwing up their hands and saying ‘why bother’. But as with all changes there are also opportunities and I see the current changes,

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38:14

How To Grow Your Online Store With Your Most...

The Brand Marketing Show ·

2021/04/13

Have you been at that point in your business where you seem to be making a lot of sales and are constantly packing orders but you just can’t understand why you’re not actually making a profit? Lots of sales means lots of profit right? I see this all the time and while there can be various reasons for this scenario the first thing I ask our students and clients to look at is their first time customer sales vs repeat customer sales. Did you know that an increase of even 5% in customer loyalty or

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42:04

The 5 Website Mistakes You Don’t Want To Make!

The Brand Marketing Show ·

2021/04/06

Starting an online product business is very exciting indeed. And one of the most exciting steps for any new business owner is launching your shiny new website! So much work goes into launching any website, no matter if you have one product or 500. There’s the branding and the copy and photography, and don’t forget all the techy things like accepting payments or setting up shipping. But once you launch, how often do you go back to your website and review how it is performing? How often do you take

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47:35

Aligning Your Passions To Create A Business You Love

The Brand Marketing Show ·

2021/03/29

Today’s interview is with Louise from Louise M Shoes and I think so many of you are going to really see yourself in Louise’s journey. Whether you are thinking about starting your own business or you’ve been through similar challenges with manufacturing and finding your values, there’s something here for everyone! Louise Matson founded her very own luxury shoe brand for flight attendants and corporate women after experiencing a lack of luxury and comfortable shoes for her job as a flight

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39:38

Why Your Customers Aren’t Buying (And What to Do...

The Brand Marketing Show ·

2021/03/23

If you’re in the business of selling online, then most likely you’re always on the lookout for new ways to grow your sales. To convert more website visitors into paying customers. You have all your marketing in place and a well designed website with great products and descriptions, but what if your customers are STILL not buying! Sometimes we can be just too close to our own business, too focused on the big picture, to see the red flags that are stopping our customers from buying. It can be hard for

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35:02

How To Build A Community Of Happy Customers & Raving...

The Brand Marketing Show ·

2021/03/16

I love sitting with my guests and listening to how not only they got started in their business but how they’ve found the way that best suits them to grow and the lessons they’ve learnt along the way. And today’s interview with Tracey, the founder of Adventure Snacks is a MUST listen! Tracey shares with us her experiences from starting her own brand of healthy baking mixes to creating a super successful lunch box eCommerce store with thousands of followers and customers. What is truly inspiring

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30:34

My Real Journey and Fears in Scaling a Million Dollar...

The Brand Marketing Show ·

2021/03/09

Having been in business for over 15 years I can well and truly say that I’ve had my fair share of fears and challenges while growing And I know that you, as an experienced or new business owner, do too. I’m here today to tell you that fears around what you are capable of and what may go wrong are completely natural - but they don’t have to hold you back. Today, I share my raw and honest experiences in business. From the fears relating to leaving behind a secure paycheck to scaling then selling a

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36:34

How Healthy Dog & Co went from surviving...to thriving!

The Brand Marketing Show ·

2021/03/02

I’m so excited to bring you this case study - it’s for any online business owner who is sick of constantly being worried about where the next sale will come from and instead, focus on the parts of their business they actually enjoy! Let me introduce you to Helen from Healthy Dog & Co and how she took her online store from surviving to thriving! Originally focused on selling her dog treat and accessories through wholesale to brick and mortar stores, Helen experienced that gut wrenching feeling of

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33:42

How one business owner regained her focus and...

The Brand Marketing Show ·

2021/02/23

Case Study with Becc Warr from The Mummary Have you ever gotten to a point in your business where you’re feeling lost and frustrated and don’t know what next step to take? You might be wondering why all that time you spent on curating the perfect Instagram feed is not creating the traffic and sales you were sure it would bring in. Or perhaps you feel like you’ve lost touch with what you wanted to achieve in the first place or no longer felt engaged with your customers. If you’ve been in any of the

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44:59

Money Blocks to Give Up in 2021 with Denise...

The Brand Marketing Show ·

2021/02/16

Have you ever felt guilty about being ambitious in your business? So much so that you’ve actually down-graded your goals because you told yourself that it wasn’t achievable or something that you really shouldn’t go after? Because it’s not ‘okay’ to want more than you have or being successful means that you have to give up on being a ‘good person/mother/wife’? And then on the other hand, if you’re not working hard enough you mustn’t really deserve success? Because it’s all about the hustle and being

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43:35

How To Design A Brand That Will Stop The Scroll

The Brand Marketing Show ·

2021/02/09

In a world where we live in a constant scroll of news and images and videos and ads it’s becoming harder than ever to actually get someone to stop and pay attention. To actually SEE your instagram post or Facebook ad or even your creative email in a sea of visual overload. But it can be done! Have a think about some of your favourite brands that not only makes you stop scrolling but you also start to anticipate hearing from them. Maybe a humourous brand like Who Gives A Crap, or storytelling

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36:30

How To Grow A Lucrative Email List That Fuels Your...

The Brand Marketing Show ·

2021/02/02

You may have heard me say this just a few times (okay, maybe lots more than a few times!) while talking about the Facebook and Apple iOS14 updates. It’s more important now than ever to be the one in the drivers seat when it comes to your audience. We’ve seen it countless times over the years where businesses have lost their relationship with engaged shoppers due to Instagram, Google, and Facebook business changes and and this certainly won’t be the last. So where is the number one place you can

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01:17:45

Ecommerce Fulfilment: All Your Questions Answered

The Brand Marketing Show ·

2021/01/26

Ah Shipping. The final piece of the puzzle that keeps your eCommerce business humming! But, packing and shipping of your products, which you’ve just spent months getting online and marketing, is one of the most vital pieces of the puzzle and if it goes wrong it can disappoint your customers and even worse, ruin your brand reputation. Not to mention the countless hours of your valuable time spent wrapping and packing, working out box dimensions, evaluating Australia Post and courier prices, figuring

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29:41

Apple iOS14: What eCommerce Brands Need to Know

The Brand Marketing Show ·

2021/01/19

Unless you’ve been living under a rock you have probably heard something about the new Apple iOS14 update. You’ve likely either chosen to ignore it completely as it’s just too hard to get your head around or you’ve gone into panic mode about what this could mean for your paid Facebook advertising that you’ve put so much effort into. It’s a lot to take in and it really is a big change to how we have thought about paid Facebook advertising. And that’s why I’ve brought Rich Watson, our senior

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38:22

5 Steps to Create Your Marketing Plan for 2021

The Brand Marketing Show ·

2021/01/11

As you would know, if you've been listening to the last couple of episodes, I've dedicated this month to all things planning. It's January. Now is the time of the year where you want to be putting in a system that will step you through not only WHAT you want to achieve in 2021 but also HOW you’re going to achieve it. But so many people get excited at the start of the year and plan up big things without figuring out how they’re going to achieve it, or even worse, they put it on the shelf to gather

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49:48

What I'd Do If I Started My Business In 2021

The Brand Marketing Show ·

2021/01/05

It’s January now. Phew - we made it! Happy new year and all that… So it’s that time of year where we really ought to be figuring out what the heck we’re gonna be doing this year! For my first episode of the year, I decided to share what I’d do myself if I started my business over again in 2021. Because I know for a fact that there has been MASSIVE growth in eCommerce businesses over the last 10 months. People have been flocking to this business model in droves, because it really is the way we have

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28:12

What's Your Theme For 2021?

The Brand Marketing Show ·

2020/12/29

It's that time of year when we think about setting new year's resolutions and make our plans for the year ahead. I’m not one for New Year’s Resolutions. I think setting really specific resolutions can set us up for failure, especially if we choose common ones based on what our family and friends are choosing for themselves, like fitness or weight loss ones... Choosing resolutions that we aren’t really emotionally attached to or invested in often results in giving up when things get difficult or a

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310 results

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