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PODCAST

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It"s not just code and capital. You"ve found SaaS Fuel, where every Tuesday and Thursday, we"re brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who"ve built stellar software companies. They share the raw truth about their ups, downs,

business entrepreneurship

All Episodes

55:07

114 Martin Huntbach - Unconventional Wins: Surprising...

SaaS Fuel ·

2023/09/28

In our Expert Series of the SaaS Fuel™ podcast today, Jeff is joined by Martin Huntbach, the director at Jammy Digital and acclaimed author of "Content Fortress."Martin uncovers the secret sauce behind his book that shields business leaders from unnecessary stress and magnetically draws their dream clients. They also explore the eight game-changing pillars of content marketing: from repelling content that filters out tire-kickers, to culture content that builds an unbreakable bond with your

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49:49

113 Shanif Dhanani - Finding Treasure in Data With AI

SaaS Fuel ·

2023/09/26

In this episode of the SaaS Fuel™ podcast, Jeff Main explores the realm of data treasure hunting alongside Shanif Dhanani, the visionary founder and CEO of Locusive. We dive deep into the dynamic world of B2B SaaS, where data security and privacy reign supreme. Learn why AI should be your trusty sidekick, not a replacement, in making high-stakes decisions. It's all about that perfect human-AI synergy!We also dive into the art of crafting content that resonates with your audience. Hear stories of how

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50:55

112 Eric Holtzclaw - Why Your SaaS Brand is Invisible...

SaaS Fuel ·

2023/09/21

In this episode of the SaaS Fuel™ podcast, Jeff Mains is joined by Eric Holtzclaw, founding partner and chief strategist at Liger, a renowned marketing firm and the host of “The Claw” podcast. Together, they discuss the importance of standing out in the crowded SaaS market and how to fix broken and boring marketing. Eric shares insights on brand therapy, the power of being unique and memorable, and the need for consistency in branding. They also delve into the challenges of marketing in the B2B

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57:10

111 - Alexander De Ridder: Silicon Meets Gray Matter:...

SaaS Fuel ·

2023/09/19

In this episode of the SaaS Fuel™, Jeff Mains dives into the intersection of AI and marketing with Alexander De Ridder, co-founder and CTO of INK, the world's first AI-powered content optimization software. They explore the future of AI in the marketing industry, discussing the impact of generative search, the rise of digital coworkers, and the importance of human-in-the-loop decision-making. Alexander shares insights from his experience building successful companies and addresses common

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49:07

110 Lloyed Lobo - Community Led Growth: Brand Leaders...

SaaS Fuel ·

2023/09/14

As a conclusion to Lloyed Lobo’s episode of the SaaS Fuel™ Podcast, Lloyed provides insights into what it takes to create an engaging community. He also discloses the essential elements for forming a compelling community, along with a hidden formula for making it truly addictive. Additionally, he unveils a set of 13 principles for constructing renowned brands through community-driven growth. These principles emphasize the significance of identifying your Ideal Customer Profile (ICP), establishing a

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51:16

109 Lloyed Lobo - Community Led Growth: Brand Leaders...

SaaS Fuel ·

2023/09/12

In this episode of SaaS Fuel™, Jeff Mains takes us on a journey with our guest Lloyed Lobo, co-founder and President of the fintech platform Boast.Al. Lloyed's story is a rollercoaster ride, from being a refugee to an "awkward engineer" to a SaaS founder. Lloyed is also the author of ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth’ (foreword by Jason Lemkin), which covers tactical advice from community-led businesses both big and small.Along the way, he

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52:09

108 Irwin Hau - Converting Traffic to Sales

SaaS Fuel ·

2023/09/07

In this episode of the SaaS Fuel™ Expert Series, Jeff Mains dives into the alchemy of belief-shifting content with Irwin Hau, founder of Chromatix Web Design. Erwin shares his expertise in crafting compelling messages that convert, using his 5Cs conversion framework: capture, clarity, content, credibility, and close. Jeff and Erwin also discuss common marketing mistakes made by SaaS founders, including falling into the feature trap and launching a product without a clear marketing strategy.Listen in

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56:41

107 Tony Flores - Unconventional Growth Strategies

SaaS Fuel ·

2023/09/05

Are you tired of competing on price and features alone? In this SaaS Fuel™ Founder Episode this week, let’s dive into a game-changing approach to go-to-market execution as Jeff Mains talks with Tony Flores, founder of Growth Science. Tony shares his insights on differentiating your B2B SaaS company in a crowded market by focusing on market research and competitive strategy. Discover how to uncover underserved segments, develop targeted positioning, and create programs that resonate with your ideal

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53:23

106 Christine McDannell - Strategies for a Rewarding...

SaaS Fuel ·

2023/08/31

In this episode of the SaaS Fuel™ Expert Series, Jeff Mains sits down with Christine McDannell, founder and principal of the Magnolia firm, an M&A brokerage specializing in helping digital business owners achieve a perfect exit. With 20 years of entrepreneurship experience and multiple successful exits under her belt, Christine shares her insights on the mistakes founders make when exiting their businesses, the importance of having clean books, and the value of strategic acquisitions.Join us as

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40:26

105 David Rush - Revolutionize Your B2B Prospecting:...

SaaS Fuel ·

2023/08/29

Rev up your lead generation game in this episode of the SaaS Fuel™ podcast as Jeff Mains sits down with none other than David Rush, the ingenious founder and CEO of SmallWorld. They dive into the power of warm introductions and how SmallWorld is revolutionizing lead generation. David explains how SmallWorld's Relationship Activation Platform helps sales and marketing teams secure warm introductions at scale, with a focus on relationship strength and visibility throughout the introduction process. He

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37:21

104 Dan Radu - Channel Marketing Mastery: Crafting...

SaaS Fuel ·

2023/08/24

Get ready to rev up your SaaS marketing game as Jeff Mains is joined by Dan Radu, the president of Macro Mator and a marketing maestro. From intent data to account-based marketing, they explore the latest strategies that are working in the B2B marketing space. They also discuss the challenges of keeping up with the speed of technology and how smaller companies can compete with larger enterprises. Plus, Dan shares his top three favorite marketing tools and offers valuable insights on finding the

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54:58

103 Bish Smeir - Transforming Fintech Landscape

SaaS Fuel ·

2023/08/22

On our SaaS Fuel™ Founder Episode this week, Jeff sits down with Bish Smeir, founder and CEO of Enigmatic Smile and VOW Currency. Bish dishes out insights on how to turn discounts into delightful rewards and why customer loyalty is the key ingredient to success. He discusses the importance of collaboration, the value of a network effect, and the power of tapping into customers' motivations. Bish also reflects on the highs and lows of his entrepreneurial journey and the importance of staying

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58:14

102 Harry Spaight - Sales and Emotional Intelligence

SaaS Fuel ·

2023/08/17

Welcome to another episode of the SaaS Fuel™ podcast, where we serve up insights and strategies for scaling your SaaS business. Today, we're diving into the world of sales with a twist of wit and a dash of dignity. Our guest today, Harry Spaight, is here to teach us how to sell with style and grace. From missionary work to mastering complex sales, Harry has seen it all and is ready to spill the beans on how to sell without being pushy. Harry emphasizes the importance of mindset, serving others, and

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59:17

101 Casey Golden - Scaling Personalization in Luxury...

SaaS Fuel ·

2023/08/15

Get ready to be blown away by our special guest today in our SaaS Fuel™ Founder Episode, Casey Golden, the founder and CEO of Luxlock. She's shaking up the industry by merging digital and physical shopping experiences into one elevated brand experience. It's like taking a luxury shopping spree and putting it right at your fingertips. Vibrant and vivacious, Casey also lends herself to mentoring initiatives and consistently advocates for a gender-balanced technological sphere. Her unique perspective

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55:34

100 The Future: SaaS Founder Insights Part 2

SaaS Fuel ·

2023/08/10

Hey, SaaS Fuel™ community! 🚀 We are absolutely thrilled to announce that we've hit a significant milestone today - our 100th episode of the SaaS Fuel™ Podcast! 🎊🎉We couldn't have reached this milestone without the support of our fantastic guests and our amazing audience! 🙌 Your engagement, feedback, and enthusiasm have motivated us to keep pushing the boundaries in the world of SaaS.Once again, a BIG thank you for being part of our SaaS Fuel™ family and helping us reach this remarkable 100th

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48:49

099 The Future: SaaS Founder Insights Part 1

SaaS Fuel ·

2023/08/08

What started as a passion project has now grown into an incredible journey, and we owe it all to our amazing listeners and guests. Your unwavering support and boundless enthusiasm have been instrumental in our journey, and we truly couldn't have achieved this milestone without you!🎉 We want to express our sincere gratitude to the exceptional guests who have truly made these 100 episodes exceptionally memorable. Your valuable perspectives, knowledge, and energy have played a crucial role in

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51:34

098 Craig T Ingram - Breaking into New Markets

SaaS Fuel ·

2023/08/03

In this episode of our SaaS Fuel™ Expert Series, we are joined by Craig T. Ingram, the master of sales strategy and go-to-market brilliance in the medtech and health tech realm. With his secret recipe for product launches and market expansions, he's been cooking up success for over two decades. With his knowledge, growth is put on an upward trend, outpacing rivals.Don't miss this opportunity to learn from the master himself, as he spills the beans on how to achieve remarkable growth in the fiercely

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58:28

097 Jeff Jackel - The Future of Client Engagement

SaaS Fuel ·

2023/08/01

In this SaaS Fuel™ Founder Episode, we are joined by Jeff Jackel, co-founder of Client Giant, who is reshaping the way employee appreciation, engagement, and client satisfaction are approached. His remarkable journey as a founder spans five ventures over two decades, showcasing a strong commitment to innovation and forward-thinking.As the co-founder and Chief Strategy Officer at Client Giant, Jeff is at the forefront of transforming the landscape of employee and client care through cutting-edge

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56:35

096 Kate DiLeo - Brand Conversations that Convert

SaaS Fuel ·

2023/07/27

Get ready to bid farewell to confusing and ineffective storytelling as Jeff Mains sits down with the brilliant brand architect and one of the number one bestselling authors, Kate DiLeo. She discussed the concept of the brand trifecta, its significance beyond a catchy tagline and she firmly believes that a brand is the secret path to unlocking revenue effortlessly. Kate shows us the way to deliver a simple yet provocative message that tells prospects exactly what you do, how you solve their problems,

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51:09

095 Maryna Burushkina - Customer Journeys and...

SaaS Fuel ·

2023/07/25

Our featured guest on this week's SaaS Fuel™ Founder Episode podcast is the dynamic Maryna Burushkina, the founder and CEO of GrowthChannel - helps marketers plan, launch, and optimize digital campaigns across 150+ channels including Display, Digital Out of Home, Mobile, Connected TV, Audio, Video, and streaming services from a single dashboard. Having accumulated 15 years of experience in the industry, Maryna has honed her marketing expertise through working with global giants and running her own

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355 results

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