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PODCAST

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It"s not just code and capital. You"ve found SaaS Fuel, where every Tuesday and Thursday, we"re brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who"ve built stellar software companies. They share the raw truth about their ups, downs,

business entrepreneurship

All Episodes

43:42

Copilot Mode AI for Regulated Industries: What...

SaaS Fuel ·

2026/02/10

On this episode of SaaS Fuel, host Jeff Mains dives deep with Alex Berkovic, co-founder and CEO of Sphynx, a company modernizing compliance workflows in financial services with AI-powered agents. Alex shares his journey from design engineering at Imperial College and MIT, through founding Adorno AI, to transforming compliance for fintechs, banks, and payments processors with Sphynx. The conversation explores how AI agents shift compliance teams from manual review to confident decision-making,

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53:02

How to Turn a Complex Product Into a Brand the Market...

SaaS Fuel ·

2026/02/05

In this episode of SaaS Fuel, host Jeff Mains sits down with Marlena Sarunac, co-founder of The Company Advice and marketing strategist for early-stage startups in complex, regulated industries like HealthTech, FinTech, and InsurTech. Marlena shares her "playbook nicely" approach—a proven framework that helps founders avoid reinventing the wheel while building go-to-market foundations that scale.The conversation explores why letting products "speak for themselves" is a dangerous myth in today's

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49:07

Deterministic vs Probabilistic AI: What Business...

SaaS Fuel ·

2026/02/03

In this episode, Jeff Mains sits down with KG Charles-Harris, a serial entrepreneur who has founded six companies across industries ranging from genomics to AI. KG is the founder and CEO of Quarrio, a deterministic AI platform that solves a critical problem: getting accurate, consistent answers from corporate data in seconds instead of weeks.KG shares his unconventional path to entrepreneurship, explaining how his companies emerge from late-night conversations with brilliant people who share a

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46:25

Why Technical Experts Struggle to Advance—and How to...

SaaS Fuel ·

2026/01/29

In this episode, Jeff Mains sits down with Alistair Gordon, founder of Expertunity and author of "Master Expert," to explore why technical excellence alone isn't enough to drive career momentum and organizational impact. Alistair reveals how subject matter experts (SMEs) can unlock influence without abandoning their technical edge through what he calls "expert ship"—a set of enterprise skills that translate expertise into clear business value. The conversation challenges the assumption that

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52:58

Why Product Teams Miss Revenue Goals | Ryan Debenham...

SaaS Fuel ·

2026/01/27

Ryan Debenham, CEO of Grin, shares his unconventional journey from software engineer to leading a nearly billion-dollar creator management platform. In this candid conversation, Ryan reveals how he "accidentally" became a CEO by following challenges rather than titles, and why that mindset shift transformed how he builds products and companies.He discusses the critical disconnect between engineering and go-to-market teams, the revolutionary potential of AI agents in influencer marketing, and why

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56:23

Radical Product Thinking: Solving the Right Problems...

SaaS Fuel ·

2026/01/22

In this episode, Jeff Mains sits down with Radhika Dutt, author of Radical Product Thinking, to challenge the conventional wisdom around goal-setting, KPIs, and OKRs. Radhika reveals why chasing metrics can actually distort behavior and undermine long-term growth, introducing a powerful alternative: treating growth like a puzzle rather than a scorecard.The conversation explores how well-intentioned targets create perverse incentives, why measures should be tools for insight rather than evaluation,

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53:57

Tech Trends and Transformation: Innovation Insights...

SaaS Fuel ·

2026/01/20

Mark Walker, CEO of NUE, joins Jeff Mains to discuss how modern SaaS companies can transform revenue operations from fragmented systems into a unified lifecycle. With $30M in funding and customers like OpenAI, Anthropic, and Jasper, NUE is redefining quote-to-cash by treating revenue as a continuous flow rather than disconnected handoffs. Mark shares insights on disrupting entrenched markets, building high-performance cultures, and why speed and flexibility have become the ultimate competitive

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49:12

Why Human Judgment Still Matters in an AI-Driven...

SaaS Fuel ·

2026/01/15

In this episode of SaaS Fuel, Jeff Mains sits down with Daniel Nikic, a global strategist and problem solver who advises multinational corporations and funds on AI, software, and data investments. The conversation explores the critical balance between artificial intelligence and human judgment in today's business landscape.Daniel brings a refreshing counterbalance to the AI hype cycle, emphasizing that while AI excels at eliminating "bot work" and processing data, it cannot replace human expertise,

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48:53

Why One Metric Matters More Than a Thousand in...

SaaS Fuel ·

2026/01/13

In this episode of SaaS Fuel, host Jeff Mains sits down with Alex Sanfilippo, founder of PodMatch—a platform revolutionizing how podcast guests and hosts connect. Unlike traditional SaaS companies chasing celebrity users and vanity metrics, Alex built PodMatch with a radically different philosophy: serve the community first, prioritize human connection over growth at all costs, and give back to creators rather than extracting maximum value.Alex shares how PodMatch became a category leader without

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48:57

Citizen Developers and No-Code Platforms: The Future...

SaaS Fuel ·

2026/01/08

In this episode, Jeff Mains sits down with Luv Kapur, a technology leader at Bit who's reshaping how enterprises build software. Luv shares his journey from leading platform engineering at one of Canada's largest pension funds to joining a startup on a mission to help organizations scale development through composability and AI-powered tools.The conversation explores how AI is fundamentally changing software development—not by writing more code, but by enabling teams to compose better solutions with

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52:57

Building Resilient Organizations: Modern Tools and...

SaaS Fuel ·

2026/01/06

In this episode, Chris Carter reflects on a pivotal leadership mistake that deeply impacted his team—making a team member cry during a meeting. Chris candidly shares the emotional aftermath, the lessons learned from his mentor and spouse, and how this experience reshaped his approach to leadership. The discussion offers valuable insights for SaaS leaders on empathy, accountability, and team management.Key Takeaways[0:00] Chris Carter opens up about a critical leadership error: making a team member

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57:23

The Infinite Workday: How to Stay Focused, Set...

SaaS Fuel ·

2026/01/01

Happy New Year and welcome back to the SaaS Fuel Podcast! In this episode, Jeff Mains sits down with Leslie Shreve, workload management and efficiency expert, and founder of Productive Day. Leslie shares her proprietary system, Taskology, and dives deep into the real reasons why busy SaaS leaders and professionals feel overwhelmed, despite using the latest tools and productivity hacks. Together, they unpack the hidden costs of “gray work,” the myth of the infinite workday, and why most task

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45:36

Reimagining Trust in SaaS: Building Lasting Customer...

SaaS Fuel ·

2025/12/30

This episode of SaaS Fuel features Varun Jain, founder of Comply Jet, discussing how security compliance can transform from a sales blocker into a growth accelerator for SaaS startups. Varun shares actionable strategies for building trust, leveraging AI to simplify compliance, and the importance of embedding security early in the product journey. The conversation also covers leadership lessons, hiring discipline, and how founders can make intentional decisions about growth and capital.Key

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42:54

CHRISTMAS EPISODE 2025 with Jeff Mains | 348

SaaS Fuel ·

2025/12/25

In this special holiday edition of SaaS Fuel, Jeff Mains delivers a powerhouse “Best of 2025” episode. After a year of learning from 104 founder, operator, and investor conversations, Jeff Mains distills the top 10 lessons that moved SaaS companies from the $5M plateau to scaling past $50M. He reveals actionable frameworks, from cash flow management to 10x thinking, and gifts listeners a bundle of premium resources for each lesson—available for free until January 15. If you want a crash course on

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56:49

Crafting Customer Stories: The Art of Creating...

SaaS Fuel ·

2025/12/23

In this episode of SaaS Fuel, host Jeff Mains welcomes back Jason Friedman—entrepreneur, author, and customer experience expert. Jason shares his journey from theater and rock-and-roll roadie to building billion-dollar brands, and reveals how the principles of stagecraft and storytelling can transform SaaS businesses.The conversation dives deep into the “Kinetic Customer Formula,” the importance of designing intentional customer journeys, and why focusing on relationships and retention is the key to

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56:01

Identifying Your Brand’s Villain: Uniting Customers...

SaaS Fuel ·

2025/12/18

In this insightful episode of SaaS Fuel, host Jeff Mains welcomes Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—and a former professional magician! Together, they unpack the art (and science) of connecting with B2B SaaS customers through authentic storytelling, brand strategy, and personal visibility. Jimi Gibson shares his powerful Five Finger Framework for brand building, why founders should put a face to their company, and actionable strategies to create lasting

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48:25

From Corporate Life to SaaS Success: The Evolution of...

SaaS Fuel ·

2025/12/16

In this value-packed episode of SaaS Fuel, Jeff Mains welcomes Egil Østhus, co-founder and CEO of Unleash—the world’s leading open source feature management platform. Egil dives deep into the journey from thriving in corporate boardrooms to taking the entrepreneurial leap, co-founding Unleash with his brother, and scaling a business using open source and commercial strategies. The conversation explores critical challenges of serving both community and enterprise needs, the next-generation concept of

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44:49

The Wiser Method: Transforming Business with...

SaaS Fuel ·

2025/12/11

In this episode of SaaS Fuel, host Jeff Mains sits down with Anthony Franco—serial entrepreneur, co-author of AI First Principles and the Wiser Method, and host of the How to Founder podcast—to talk about what it really takes to implement AI effectively in SaaS businesses. The conversation breaks past the usual hype, diving deep into the practical messiness of entrepreneurship, building tech that serves real humans (not just outputs), and how intentional iteration leads to successful outcomes

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01:04:31

The Next Frontier: Integrating Holography and AI for...

SaaS Fuel ·

2025/12/09

In this mind-bending episode of SaaS Fuel, Jeff Mains chats with Darren Milne, co-founder and CEO of VividQ, about the future of holographic displays and how true 3D experiences will revolutionize everything from automotive HUDs to the way we watch TV, work, and interact with AI. Darren Milne unpacks his journey from academia to entrepreneurship, describes the defining moment when he saw a real hologram for the first time, and outlines how his team is making science fiction a reality—including

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49:40

Collaborate to Elevate: Proven Formulas for Revenue...

SaaS Fuel ·

2025/12/04

In this value-packed episode of SaaS Fuel, Mark Osborne, founder of Modern Revenue Strategies and top 25 marketing technology trailblazer, joins host VO and Jeff Mains for a tactical deep dive into building holistic, scalable revenue systems that go beyond the siloed tactics of old. Mark reveals why random acts of marketing and sales are growth killers, the transformative impact of aligning marketing, sales, and customer success, and practical steps for identifying and nurturing your ideal

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362 results

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