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PODCAST

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It"s not just code and capital. You"ve found SaaS Fuel, where every Tuesday and Thursday, we"re brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who"ve built stellar software companies. They share the raw truth about their ups, downs,

business entrepreneurship

All Episodes

42:54

CHRISTMAS EPISODE 2025 with Jeff Mains | 348

SaaS Fuel ·

2025/12/25

In this special holiday edition of SaaS Fuel, Jeff Mains delivers a powerhouse “Best of 2025” episode. After a year of learning from 104 founder, operator, and investor conversations, Jeff Mains distills the top 10 lessons that moved SaaS companies from the $5M plateau to scaling past $50M. He reveals actionable frameworks, from cash flow management to 10x thinking, and gifts listeners a bundle of premium resources for each lesson—available for free until January 15. If you want a crash course on

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56:49

Crafting Customer Stories: The Art of Creating...

SaaS Fuel ·

2025/12/23

In this episode of SaaS Fuel, host Jeff Mains welcomes back Jason Friedman—entrepreneur, author, and customer experience expert. Jason shares his journey from theater and rock-and-roll roadie to building billion-dollar brands, and reveals how the principles of stagecraft and storytelling can transform SaaS businesses.The conversation dives deep into the “Kinetic Customer Formula,” the importance of designing intentional customer journeys, and why focusing on relationships and retention is the key to

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56:01

Identifying Your Brand’s Villain: Uniting Customers...

SaaS Fuel ·

2025/12/18

In this insightful episode of SaaS Fuel, host Jeff Mains welcomes Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—and a former professional magician! Together, they unpack the art (and science) of connecting with B2B SaaS customers through authentic storytelling, brand strategy, and personal visibility. Jimi Gibson shares his powerful Five Finger Framework for brand building, why founders should put a face to their company, and actionable strategies to create lasting

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48:25

From Corporate Life to SaaS Success: The Evolution of...

SaaS Fuel ·

2025/12/16

In this value-packed episode of SaaS Fuel, Jeff Mains welcomes Egil Østhus, co-founder and CEO of Unleash—the world’s leading open source feature management platform. Egil dives deep into the journey from thriving in corporate boardrooms to taking the entrepreneurial leap, co-founding Unleash with his brother, and scaling a business using open source and commercial strategies. The conversation explores critical challenges of serving both community and enterprise needs, the next-generation concept of

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44:49

The Wiser Method: Transforming Business with...

SaaS Fuel ·

2025/12/11

In this episode of SaaS Fuel, host Jeff Mains sits down with Anthony Franco—serial entrepreneur, co-author of AI First Principles and the Wiser Method, and host of the How to Founder podcast—to talk about what it really takes to implement AI effectively in SaaS businesses. The conversation breaks past the usual hype, diving deep into the practical messiness of entrepreneurship, building tech that serves real humans (not just outputs), and how intentional iteration leads to successful outcomes

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01:04:31

The Next Frontier: Integrating Holography and AI for...

SaaS Fuel ·

2025/12/09

In this mind-bending episode of SaaS Fuel, Jeff Mains chats with Darren Milne, co-founder and CEO of VividQ, about the future of holographic displays and how true 3D experiences will revolutionize everything from automotive HUDs to the way we watch TV, work, and interact with AI. Darren Milne unpacks his journey from academia to entrepreneurship, describes the defining moment when he saw a real hologram for the first time, and outlines how his team is making science fiction a reality—including

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49:40

Collaborate to Elevate: Proven Formulas for Revenue...

SaaS Fuel ·

2025/12/04

In this value-packed episode of SaaS Fuel, Mark Osborne, founder of Modern Revenue Strategies and top 25 marketing technology trailblazer, joins host VO and Jeff Mains for a tactical deep dive into building holistic, scalable revenue systems that go beyond the siloed tactics of old. Mark reveals why random acts of marketing and sales are growth killers, the transformative impact of aligning marketing, sales, and customer success, and practical steps for identifying and nurturing your ideal

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56:16

The New Playbook: Innovate, Experiment, and Scale...

SaaS Fuel ·

2025/12/02

In this groundbreaking episode of SaaS Fuel, Jeff Mains sits down with Amos Bar Joseph, CEO and co-founder of Swann, the AI-native company on a quest to build the world’s first truly autonomous business. With only three human founders and a fleet of AI agents, Swann is redefining the startup playbook—targeting $10M ARR per employee and running leaner operations without sacrificing growth or burning out teams. Amos Bar Joseph shares how Swann scales via intelligent automation and human-AI

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01:03:22

Startup Success Strategies: Navigating Early-Stage...

SaaS Fuel ·

2025/11/27

This episode dives deep into the shifting landscape of SaaS growth, investment philosophy, and leadership with Klee Kleber, former Dell and Rackspace executive and co-founder at Build Group.Klee Kleber shares why he prefers the "long game" model over traditional VC, explains the math behind durable businesses, talks about the importance of relentless execution, and how empathy, self-awareness, and diversity drive lasting success. From stories of luck at Dell to building customer love at Rackspace

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46:28

The AI Empowerment Journey: From Tech-Averse to...

SaaS Fuel ·

2025/11/25

This week, Monica Marquez joins SaaS Fuel to dive deep into the real barriers behind successful AI adoption and organizational transformation. With a career spanning Google, Goldman Sachs, and the launch of Flip Work, Monica shares insights on bridging the gap between technology and human behavior, demystifying AI for non-technical teams, and championing change management that works for people—not just processes. Discover the critical mindset shifts, the role of psychological safety, and why the

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54:20

Balancing Features and Technical Debt: Effective...

SaaS Fuel ·

2025/11/20

In this episode of SaaS Fuel, Thanos Diacakis shares battle-tested advice for scaling SaaS teams, streamlining delivery, and maximizing developer happiness. Drawing on his experiences at startups and tech giants like Uber, Thanos reveals counterintuitive strategies for improving software output, optimizing technical debt, rethinking backlogs, and harnessing new mental models. He breaks down the importance of incremental value, cross-functional collaboration, and avoiding the traps of over-planning

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44:00

AI Revolution: How Artificial Intelligence Is...

SaaS Fuel ·

2025/11/18

In this action-packed SaaS Fuel episode, host Jeff Mains welcomes AI entrepreneur Alberto Rizzoli, co-founder and CEO of V7. They dive into the transformative power of AI in automating repetitive and complex knowledge work, discuss the accelerating pace of AI innovation, and unpack how both large enterprises and smaller teams can prioritize, implement, and benefit from next-generation “agentic” AI. Alberto Rizzoli candidly shares insights on the future of SaaS, practical applications in B2B,

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45:56

From Doers to Leaders: Essential Skills for...

SaaS Fuel ·

2025/11/13

In this episode of SaaS Fuel, Jeff Mains sits down with Michelle Griffin, founder of Griffin Resources, to unpack actionable strategies for building strong, flexible, and founder-friendly teams in scalable SaaS businesses.Michelle draws on her six years of hands-on experience supporting startups and scaling organizations with fractional HR, recruiting, sales ops, and operational support. Listeners will get insights into modern hiring practices, maintaining workplace culture in remote teams,

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49:57

Harnessing AI for SEO Success: Smart Automation That...

SaaS Fuel ·

2025/11/11

In this episode, Carl Holden joins Jeff Mains to dive deep into the evolution of SEO, its marriage with AI, and the realities of scaling a SaaS business honestly in a world awash with hype and misinformation. Carl Holden shares his journey from running a leading agency to launching RankBot, an AI-powered tool that automates SEO backlinks for businesses and agencies.Together, they discuss the myths and challenges in transitioning from services to SaaS, the role of human expertise alongside

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51:42

Micro Commitments: The Secret to Boosting Sales and...

SaaS Fuel ·

2025/11/06

In this value-packed episode, e-commerce expert Matthew Stafford shares how understanding and responding to real customer data powers dramatic business growth and website conversion lifts. Matthew describes his journey from ad specialist to conversion optimization guru—driven by necessity, continuous learning, and a genuine passion for data-driven problem-solving. Together with Jeff Mains, they dive into practical strategies for removing friction from your site, the science of micro-commitments,

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47:43

Behavioral Science Meets Business: Innovative...

SaaS Fuel ·

2025/11/04

In this episode of SaaS Fuel, host Jeff Mains sits down with Rachel J. Edwards, founder of INSPIRI and creator of the Strategic Personality Blueprint (SPB). Rachel shares her journey from coaching to building a personality assessment tool that provides a holistic, multi-dimensional view of human behavior, bridging the gaps between popular frameworks like Disc, Enneagram, Big Five, and incorporating proprietary strengths and values modules. She discusses the challenges of bringing innovation to

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50:21

Beyond the Norm: Secrets to Achieving Breakthrough...

SaaS Fuel ·

2025/10/30

In this episode of SaaS Fuel, host Jeff Mains sits down with Jeff Holman, founder of Intellectual Strategies, to unravel the legal landmines that can sabotage even the most promising startups. From intellectual property oversights to under-documented agreements, Jeff explains why legal strategy should be baked into your business from day one. Hear why the conventional “fractional counsel” model often leaves founder needs unmet, and discover how a flexible, team-based legal approach powered by expert

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57:21

Genetics and Healing: A New Path in Pain Management |...

SaaS Fuel ·

2025/10/28

In this special SaaS Fuel episode, host Jeff Mains welcomes James Piacentino, co-founder and CEO of Thrive Genetics—a company at the intersection of healthcare, genetics, technology, and compassionate mission. James shares his deeply personal connection to the opioid crisis, describing the family loss that shaped his life’s purpose and eventually sparked the founding of Thrive Genetics.The conversation explores how advances in genetic testing, behavioral analysis, and AI are enabling physicians to

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45:52

Empowered Perspectives: Conversations That Spark New...

SaaS Fuel ·

2025/10/23

In this episode, Jeff Mains sits down with Casey Woo, a renowned tech operator, investor, and co-founder of the Operators Guild. Casey introduces the concept of the “Scaler”—an elite generalist who thrives in the chaotic, ever-changing environment of early-stage SaaS startups. The conversation dives deep into what makes scalers indispensable, why specialists often struggle in startup settings, and how AI is shifting the landscape for operators and business leaders. Casey offers practical frameworks,

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50:28

Simplicity and Success: Streamlining Reputation...

SaaS Fuel ·

2025/10/21

In this episode of SaaS Fuel, host Jeff Mains sits down with Vitaly Motuz, founder of Reviews On My Website. Vitaly shares his journey from high school side projects to building a successful SaaS business focused on reputation management for local businesses. The conversation dives deep into product simplicity, scaling challenges, client-centric growth, leadership mindset, the impact of reviews (good and bad), and how AI is reshaping the landscape. Whether you're a SaaS founder, leader, or just

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349 results

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