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PODCAST

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It"s not just code and capital. You"ve found SaaS Fuel, where every Tuesday and Thursday, we"re brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who"ve built stellar software companies. They share the raw truth about their ups, downs,

business entrepreneurship

All Episodes

45:45

How Tech Professionals Can Avoid Concentration Risk...

SaaS Fuel ·

2026/04/09

In this episode, Jeff Mains sits down with Stanley Leong — former IBM/Agilent engineer turned bestselling author and private wealth advisor — to explore what it truly means to engineer your finances. Stanley brings his analytical, systems-driven engineering background to personal wealth building, and the result is a refreshingly practical framework for tech founders and high-income professionals who are great at running businesses but often treat their personal finances as an afterthought.Stanley

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52:59

AI and Emotional Intelligence: Finding the Balance in...

SaaS Fuel ·

2026/04/07

What if the most valuable data in your company isn't in a dashboard — it's buried in stories no one is asking for?In this episode, Jeff Mains sits down with James Warren, founder and CEO of Share More Stories and creator of the SEEK platform — a human experience insights tool that helps organizations uncover the emotional drivers behind employee and customer behavior through narrative-driven research.James shares his journey from a 20-year corporate career to building a company born at the

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45:01

AI in Marketing: What to Automate—and What to Never...

SaaS Fuel ·

2026/04/02

In this episode, Jeff Mains sits down with Paige Wiese — founder and CEO of Tree Ring Digital, a Denver-based digital agency with 16 years in the business. Paige brings a unique perspective to digital marketing rooted in her background in architecture, and uses that framework to help companies build websites and marketing systems with intentional structure, clear user flow, and long-term durability.The conversation covers the growing crisis of digital asset chaos — lost logins, expired domains,

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48:54

SaaS Longevity: How to Adapt in Tech Shifts and...

SaaS Fuel ·

2026/03/31

AJ, founder and CEO of Daylight — an award-winning, Mac-exclusive CRM — joins Jeff Mains to share one of the most quietly remarkable stories in SaaS: a decades-long journey from refugee to bootstrapped CEO. AJ traces his path from arriving in Canada with nothing, to bartering his labor for computer access, to navigating the dot-com crash, multiple pivots, and a delicate transition from on-premise software to the cloud — all without outside funding. At the heart of his story is a deceptively simple

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50:29

Aligning Sales and Marketing for Scalable SaaS Growth...

SaaS Fuel ·

2026/03/26

Javier Lozano Jr. didn't come up through brand or PR. He came through sales — and that lens has shaped everything about how he approaches growth marketing. Starting his first business in the teeth of the 2008 recession with a personal guarantee on a five-year lease, Javier learned early that you have to be strategic when the market won't forgive waste. That crucible turned him into one of the sharper go-to-market operators in B2B tech.In this episode, Javier walks through exactly how he scaled

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47:55

Building a Shopper-First Platform in a Retail-Driven...

SaaS Fuel ·

2026/03/24

Andy Ellwood is a repeat founder whose career took him from early-stage mobile startups acquired by Facebook and Google, through eight years building Basket.com, to shutting it down during the pandemic — and ultimately back into the arena with Stretch, an AI-powered grocery platform built to give families price transparency, shopping intelligence, and an advocate at checkout.In this conversation, Andy shares the through-lines connecting his entire career: curiosity as a competitive edge, falling in

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51:14

Why Most SaaS Companies Fail at Performance Marketing...

SaaS Fuel ·

2026/03/19

Anthony Chiaravallo, founder and CEO of Vallo Media — a performance marketing agency that has placed over $100 million in paid media — joins Jeff Mains on SaaS Fuel for a candid, no-BS conversation about what actually works (and what doesn't) in B2B paid advertising.The conversation goes deep on performance media for SaaS: why cold lead gen ads are the fastest way to burn budget, how to build warm audiences before asking for a demo, and the massive cost savings that come from full-funnel thinking

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37:23

The Long Game in UGC: Building Trust Between Creators...

SaaS Fuel ·

2026/03/17

What happens when a bored teenager starts a Discord trading group and accidentally discovers the power of video? For Elijah Khasabo, co-founder of Vidovo, it became the foundation for a bootstrapped UGC and influencer platform now serving over 200 brands and 20,000 creators.In this episode, Elijah shares the unfiltered origin story of Vidovo — from running negative for the first six months to crossing 20,000 organic creators without spending a dollar on paid acquisition. He breaks down why building

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46:04

Building Omnipresence: A Practical Guide to CEO-Led...

SaaS Fuel ·

2026/03/12

In this episode, filmmaker-turned-brand strategist Jake Isham breaks down what authentic storytelling really looks like in business. Jake has worked with over 150 entrepreneurs and brands, including Grant Cardone, Callaway, and 511 Tactical, creating content that's generated over 1 billion views.He shares practical frameworks for translating product features into compelling narratives, why consistency beats perfection every time, and how founders can overcome the fear of being the face of their

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47:07

How to Sell SaaS in a Slow-Moving, Regulated Industry...

SaaS Fuel ·

2026/03/10

In this episode of SaaS Fuel, host Jeff Mains sits down with Allen Cooper, co-founder and CEO of Ready List, to unpack what it really takes to build and scale SaaS companies in healthcare—one of the slowest, most regulated industries on the planet.The conversation dives deep into navigating 12-18 month enterprise sales cycles, recovering from product failures, hiring salespeople with domain credibility, and building remote culture that sticks. Allen candidly discusses which products flopped (and why

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53:59

Why Positioning Isn’t Enough: Designing a Market You...

SaaS Fuel ·

2026/03/05

In this episode of SaaS Fuel, host Jeff Mains sits down with Mike "Damp" Damphousse, co-founder of Category Design Advisors and co-author of "The Category Creation Formula." With three decades of experience as a founder, CEO, CMO, investor, and advisor, Mike reveals why most companies lose before they even start—not because their product is weak, but because they're competing in categories defined by someone else.Key Takeaways[4:05] - The product-market fit trap: Mike's 1990s startup had amazing

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53:47

Scaling SaaS in the Early Days—and What Founders Can...

SaaS Fuel ·

2026/03/03

Drew Sechrist, CEO and co-founder of Connect the Dots, takes us on a journey from being Salesforce's 36th employee to building his own venture addressing one of B2B sales' most persistent challenges: unlocking the hidden power of professional networks. In this conversation, Drew shares inside stories from Salesforce's scrappy early days in 1999, when "SaaS" didn't even exist as a term and the company spent VC money "like drunken sailors" to hire account executives who gave away a beta product for

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46:47

How to Create a Brand That People Feel (Not Just...

SaaS Fuel ·

2026/02/26

In this episode of SaaS Fuel, Jeff Mains sits down with Marc Rust, founder of Consequently Creative, to challenge everything you think you know about branding. Marc reveals why the strongest brands aren't built on logos and taglines—they're built on relationships, courtship, and genuine human connection.You'll discover why "different is always better," how visual storytelling requires education and courtship, and why the interview process should focus on hunger, not resumes. Marc delivers a master

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52:06

Why Focus Beats Hustle: Building a Business That...

SaaS Fuel ·

2026/02/24

In this episode, Jeff Mains sits down with Tom Rossi, technical co-founder of Higher Pixels and BuzzSprout, to explore what it really takes to build sustainable SaaS businesses. Tom shares the journey from running an internet service provider in the late '90s to creating BuzzSprout, one of the most beloved podcast hosting platforms. The conversation dives deep into the importance of focus over feature bloat, why support should be treated as a product feature, and how community and brand affinity

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43:53

Why Most Digital Transformations Fail: The Missing...

SaaS Fuel ·

2026/02/19

In this episode, Jeff Mains sits down with Barbara Wittmann, a 25-year veteran of IT transformation who has pioneered the concept of "human infrastructure" - the invisible framework of trust, clarity, and collaboration that determines whether technology projects succeed or fail. Barbara shares her journey from mountain biking and logistics to SAP consulting, and how she discovered that most technology failures are actually people problems in disguise. She introduces her four-pillar model for

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50:07

Marketing to Developers in 2026: PLG, AI Discovery,...

SaaS Fuel ·

2026/02/17

In this episode, Jeff Mains sits down with Michael Ferranti, a veteran of developer tools and cloud-native infrastructure with over a decade of experience at companies like PortWorks, Teleport, and Unleash. Michael shares insights on feature management, the critical role of feature flags in modern software delivery, and how to effectively market to developers. The conversation explores why "friends don't let friends build their own feature flag system," the evolving landscape of product-led growth,

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53:01

Employee Disengagement Solutions: Why 70% of Workers...

SaaS Fuel ·

2026/02/13

In this episode, Jeff Mains sits down with Martin Lesperance, an engagement specialist and interactive keynote speaker on a mission to help people fall back in love with their work. Martin shares his powerful "Four Not So Surprising Secrets" framework for rebuilding engagement, motivation, and momentum in the workplace.From the symbolism of the yellow smiley ball to practical strategies for combating the engagement crisis (which is now worse than during the pandemic), this conversation offers a

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43:42

Copilot Mode AI for Regulated Industries: What...

SaaS Fuel ·

2026/02/10

On this episode of SaaS Fuel, host Jeff Mains dives deep with Alex Berkovic, co-founder and CEO of Sphynx, a company modernizing compliance workflows in financial services with AI-powered agents. Alex shares his journey from design engineering at Imperial College and MIT, through founding Adorno AI, to transforming compliance for fintechs, banks, and payments processors with Sphynx. The conversation explores how AI agents shift compliance teams from manual review to confident decision-making,

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53:02

How to Turn a Complex Product Into a Brand the Market...

SaaS Fuel ·

2026/02/05

In this episode of SaaS Fuel, host Jeff Mains sits down with Marlena Sarunac, co-founder of The Company Advice and marketing strategist for early-stage startups in complex, regulated industries like HealthTech, FinTech, and InsurTech. Marlena shares her "playbook nicely" approach—a proven framework that helps founders avoid reinventing the wheel while building go-to-market foundations that scale.The conversation explores why letting products "speak for themselves" is a dangerous myth in today's

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49:07

Deterministic vs Probabilistic AI: What Business...

SaaS Fuel ·

2026/02/03

In this episode, Jeff Mains sits down with KG Charles-Harris, a serial entrepreneur who has founded six companies across industries ranging from genomics to AI. KG is the founder and CEO of Quarrio, a deterministic AI platform that solves a critical problem: getting accurate, consistent answers from corporate data in seconds instead of weeks.KG shares his unconventional path to entrepreneurship, explaining how his companies emerge from late-night conversations with brilliant people who share a

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379 results

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