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PODCAST

Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

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All Episodes

00:46:17

Sell More! How to Educate and Train Your Taproom...

Craft Beer Professionals ·

2023/02/18

One way to sell more out of your taproom is to invest in more taps or stock more branded gear to offer consumers. But that version of “selling more” requires cash up front and doesn’t necessarily guarantee payback quickly. Instead, you may be looking for a way to increase sales that doesn’t require you to spend capital first! In this session, we’ll walk thru strategies and plans that can equip your staff members with knowledge and low-to-no-cost tools required to increase sales. It's no surprise

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00:33:53

What to Consider When Choosing Your Brewery's POS

Craft Beer Professionals ·

2023/02/15

Your point of sale system is the backbone of your taproom. From the guest experience to your team and taproom's unique needs, it is important to find the right POS that helps maximize your success. In this session, we will discuss reporting/analysis, fees/pricing, selling tools, integrations, service/support, and a process to make selecting the POS more efficient. Whether you are soon to be opening your doors or looking for a more effective POS solution, Kary is excited to outline criteria to

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00:42:57

How (and Why) Breweries Are Modernizing Their Tipping...

Craft Beer Professionals ·

2023/02/11

How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, labor costs and theft and safety risks, daily cash tip-outs are becoming unworkable. Join Kickfin for a webinar to learn how breweries like yours are bringing their tip programs into the 21st century — and get actionable takeaways for recreating a tip-out process that works for everyone. Brian Hassan

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00:40:59

How to Establish a Cheese Program at Your Brewery

Craft Beer Professionals ·

2023/02/08

Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Levy (Alcohol Professor/Cheese Professor/New York International Beer Competition) for a conversation on how to establish a cheese program at your brewery. In this session we will discuss types of cheeses, how to source them, how much to order, and proper care. You will leave this session with a gameplan on

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01:00:32

Beer Before Liquor: Adding a Distillery to Your Brewery

Craft Beer Professionals ·

2023/02/04

Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops and soon will be discussing breweries also producing wine. In this session, we will learn from several Craft Beer Professionals who have ventured into the world of distilling. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to

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01:00:09

Trends in Fruit: Beer, Seltzers, & RTDs

Craft Beer Professionals ·

2023/02/01

Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise. We will also be looking at how we can achieve what is popular in our respective markets, how we each go about making fruited styles, and techniques used to blend the correct flavor profiles. Panelists: Aaron Butzen (Monday Night Brewing) Garrett Hickey (Streetside Brewing) Sam Green (Untitled Art) Zach Fogle (Abjuration Brewing) Moderator: Spencer Moore (Aseptic Fruit Purees

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01:00:38

Beyond Social Media - The Next Evolution of Brewery...

Craft Beer Professionals ·

2023/01/28

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix? We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft

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00:57:43

Out of this World Brewery Experiences

Craft Beer Professionals ·

2023/01/25

Beer gardens, sport leagues, bed and brews, OH MY! Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co., R & R Brewing, and Wiedemann's Fine Beer about the exceptional experiences offered at their breweries. Each will share ideas on how to grow your brand organically through in person experiences and overnight stays. Panelists: Betsy and Jon Newberry (Wiedemann's Fine Beer) Paul Oettinger (Pals

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01:00:08

To Zag, or Not to Zag - Strategic Considerations for...

Craft Beer Professionals ·

2023/01/21

The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternative category in-house. However, with extension of offerings comes challenges of execution and development. From product manufacturing considerations to brand hierarchy to marketing and sales execution, the most important part of any successful new category is in the planning. On this panel, experts in

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00:45:22

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer...

Craft Beer Professionals ·

2023/01/18

CBP Stories showcase individual members who have an inspiring story to tell. Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was stationed in the United Kingdom, he found himself on a food tour at a brewery in which he spontaneously asked for a job. He then began his brewing career at Calverley’s Brewery in Cambridge, UK, a very traditional cask brewery. He moved back to the states in 2018 where he spent time learning new brewing

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00:59:40

Finding Your Path in the Industry Through Service

Craft Beer Professionals ·

2023/01/14

As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Though some of these organizations may be run solely by paid employees, often time they are spearheaded by a group of super volunteers who donate their time and passion outside of their day jobs. So how do you go from just being a part of an organization to an integral member who is dedicated to being in

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01:00:20

Standout Marketing: Top Strategies from 2022

Craft Beer Professionals ·

2023/01/11

In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. From stellar can designs to sustainable merch to the most entertaining TikTok videos, our panel will share the marketing strategies they've been a part of over the past year that have generated returns. Looking for inspiration or simply a good success story? This conversation will help get your creative

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01:00:19

Demystifying Off Premise Sales Success in 2023

Craft Beer Professionals ·

2023/01/07

The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new brands entering the market, and daunting efforts to get brands approved in chain outlets have all led to huge challenges for craft brands that have caused them rethink their sales strategies for this market segment. Join us for a live panel discussion about how to succeed in the Off Premise marketplace in

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00:37:53

Goal Setting with Kary Shumway (Craft Brewery...

Craft Beer Professionals ·

2023/01/04

As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies to stay organized, and how to make your goals stick. He will even share a few book recommendations to help you along the way. Join us for a conversation to get 2023 started on the right foot. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab

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00:42:54

Beer TLC: Why Quality Control is Key

Craft Beer Professionals ·

2022/12/31

Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control program is paramount to creating great beer every time. Whether you are a just beginning or want to learn more about best practices, we can help you develop the beer quality control program that works for you. Devin Tani received a B.S. degree in chemistry from the University of California, Irvine, as

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00:55:01

The Cost of Lost Beer: Using Data Driven Tools to...

Craft Beer Professionals ·

2022/12/24

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible? Our talented panelists will provide insights and easy action steps to increase your keg efficiencies, manage inventory, and understand what has been a challenge for the industry for years...BEER LOSS! Panelists: Austin John (Apocalypse Ale Works) Ian Purcell (BarTrack) Ruark Joos (RJ) (Golden Road Brewing Company) Moderator: Jon Childress (BarTrack) Thank you to Beer30 by The 5th

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01:05:55

Grapes & Barley: A Conversation on Operating a...

Craft Beer Professionals ·

2022/12/21

Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Barbara Evers (Everleigh Vineyards & Brewing Company: Winery, Brewery) Clay Keel (Keel Farms; Farm, Winery, Cidery, Brewery) Tamara Kosoris (Mandatory Fun Beer Works + The Viking

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01:01:00

Understanding Brewing Economics for Production...

Craft Beer Professionals ·

2022/12/17

Join a panel with Pulkit K. Agrawal (Beer30 by The 5th Ingredient), Chris Farmand (Small Batch Standard), and Kary Shumway (Craft Brewery Financial Training.com) on a topic dedicated to “Understanding Brewing Economics for Production Profitability". The topics covered will include helping owners and CFOs understand: Their brewery’s COGS with a breakdown of materials, labor, and losses Process changes to improve efficiency for greater yields and decreased costs Different methodologies of

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01:00:13

Supporting Your Brewery Staff

Craft Beer Professionals ·

2022/12/14

It is our goal to not only have conversations on how we can brew better beer, but how we can also be better people. Join us for a conversation discussing strategies on how brewery management and ownership can best provide support to their teams, as well as hear firsthand from staff who need to be supported. The goal here? To create safer, more welcoming, more supportive, and successful workplaces. Panelists: LaShanda Poteat (Little Brother Brewing Barrel and Bottle) Lois Sunodi (Ebb & Flow

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01:06:50

Navigating Dry January for Your Brewery

Craft Beer Professionals ·

2022/12/07

NA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal to those observing as well as those who may chose NA options year round. We will have a few of our industry friends with us discussing how you can plan for what is traditionally seen as a slower time in the market, how your taproom, sales channels, and events can all benefit from Dry January through NA

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