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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

21:23

Priscilla and Katrina Noelle - Pandemic Narrative...

Ponderings from the Perch ·

2020/07/31

No, it’s not Christmas, but in this episode we unwrap the truths of research during the pandemic. Katrina Noelle of KNow Research returns to the podcast and comes bearing the gift of insights. Merry Christmas, ya filthy animal. In this episode, Priscilla McKinney and Katrina elaborate on the recent collaboration between KNow Research and Logica Research and how brands are hungry for deeper insights. They two companies planned their partnership pre-pandemic, but quickly shifted directions in

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29:46

Priscilla and Rana el Kaliouby Live at IIeX Behavior...

Ponderings from the Perch ·

2020/07/24

This episode was originally a live podcast, broadcast during IIeX Behavior 2020 by Greenbook on July 22. In this episode, host Priscilla McKinney talks with Rana el Kaliouby, co-founder and CEO of Affectiva, and author of Girl Decoded. As a pioneer in artificial intelligence, Kaliouby’s personal mission is in humanizing technology. She and Priscilla discuss the trajectory of societal empathy, programming emotional intelligence, and the importance of equatibility in AI algorithms. About

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32:28

Priscilla and Michael Brenner Do a Double Take

Ponderings from the Perch ·

2020/07/10

The last time Michael Brenner was on the Ponderings from the Perch, we thought it was weird that at the end of the show he said, in a spot-on Schwartzenegger voice: “I’ll be back.” But now, it’s all starting to make sense, because sure enough, he’s back as the special guest of this episode. Brenner is many things. He’s the CEO of Marketing Insider Group, an author of bestselling books The Content Formula and Mean People Suck, and a globally-recognized keynote speaker on leadership and marketing,

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20:51

Priscilla and Stephanie Robotham Live at IIeX Forward...

Ponderings from the Perch ·

2020/06/19

This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership. IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a

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38:48

Priscilla and Sigi Hale, Ph.D. Get all Neurosciencey

Ponderings from the Perch ·

2020/06/12

As brands attempt to understand how consumers are navigating the ever-changing landscape of Coronavirus, good market research acts as a counterfriction against oversimplification. Instead, deeper understanding is dependent upon recognizing the mechanisms with which people react in establishing their routines. In this episode, Priscilla talks with Sigi Hale, Ph.D., Principal Neuroscientist and Director of Research at Alpha-Diver about the role that brands must play in helping the world bounce back -

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17:06

MR Leadership Week: Lenny Murphy of GreenBook, IIeX,...

Ponderings from the Perch ·

2020/06/05

In the insights industry Lenny Murphy is a household name. From his list of concurrent roles, including Director at Veriglif, Thought Leader at GreenBook, Senior Partner at Gen2Advisors, and Chairman/Producer at IIeX, to his prolific insightful content production, it is easy to understand that Lenny knows what he’s talking about. Fittingly, his reaction to the global pandemic was different from most: “When all of this started, for me the thought was, ‘A lot of people are going to need help to figure

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37:33

MR Leadership Week: AJ Keirans of Disqo

Ponderings from the Perch ·

2020/06/04

If authentic relationships are your thing, this is the episode for you. Listen in as Priscilla and AJ Keirans, VP of Client Development at Disqo discuss authenticity, emotional connection, and embracing partnerships as learning experiences. Through Disqo, AJ helps businesses make informed decisions using customized proprietary technology. He shares his views on being open to evolution by embracing varying perspectives, and how those relationships can be adapted in virtual settings. Along the way

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21:39

MR Leadership Week: Robert Gray of Paradigm Sample

Ponderings from the Perch ·

2020/06/03

Robert Gray is co-founder and COO of Paradigm Sample. His superpowers are operation strategy and world-class client services. In this episode he elaborates on how Paradigm Sample is meeting this pandemic head on and moving forward. From internal promotions to far-reaching collaborations from within the industry, he celebrates the human side of insights and data collection. Check out this quote from Robert about service: “The biggest thing that anybody can do, especially in operations, is realize

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26:50

MR Leadership Week: Rob Volpe of Ignite 360

Ponderings from the Perch ·

2020/06/02

Anyone who knows Rob Volpe knows he is a deeply empathetic professional and leader. As the CEO of Ignite 360, he leads a team consulting with some of the world's leading brands to help them connect and understand their consumers. In this episode he gets into great data on who consumers are dealing with the pandemic and recession. Beyond the data, his team is focused on helping companies think about their employees and their consumers with the empathy lens. He shares with us the steps needed to

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13:50

MR Leadership Week: Sarah Kotva of Fieldwork, Inc.

Ponderings from the Perch ·

2020/06/01

If you're in the qualitative side of the MR business then you know the team at Fieldwork. They are friendly, helpful and definitely teach us all a thing or two about five-star hospitality. Whether they volunteer to check you in at Quirks, or sponsor Women in Research continued education and networking events, they always show up with a smile. With the advent of Coronavirus few segments of the industry were hit as hard as focus group facilities. With that perspective, we talked with Sarah Kotva, VP

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29:42

Priscilla and Jocelyn Simon Share a Moment of Truth

Ponderings from the Perch ·

2020/05/29

Decisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned with our perception of them. In this episode, Priscilla McKinney talks with Nailbiter’s SVP and Head of Client Services, Jocelyn Simon, about the minute, specific decision point: the moment of truth. Nailbiter’s platform helps brands unlock shopper insights through a platform that facilitates video

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39:17

Priscilla and Ashley Put the “Fun” in Marketing...

Ponderings from the Perch ·

2020/05/22

Show of hands: Anyone else getting sick of receiving random messages from every site you’ve ever bought anything from over the past 13 years? They’re like “Here’s how we’re handling the pandemic...need some new cuff links for these trying times?” What a bunch of applesauce. Priscilla and Ashley use Superman vision to reveal the hidden cause behind this unprecedented outcropping: It is the panic caused by an absence of marketing fundamentals. See, when you have your marketing fundamentals lined out,

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36:07

Priscilla and Becky Harrison On The Importance of...

Ponderings from the Perch ·

2020/05/15

In the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, leaders are digging into empathy, doubling down on communication and letting positive work culture guide their daily decisions. Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices gives us a glimpse into the realities of managing during a crisis. With both facilities so near the

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27:45

MR Leadership Week: Merrill Dubrow of M/A/R/C Research

Ponderings from the Perch ·

2020/05/08

Merrill Dubrow is a thoughtful leader, podcast host, blogger, sought after keynote speaker and CEO of M/A/R/C Research. At the first sign of the Coronavirus making an impact on American business, Merrill moved quickly to spearhead a leadership roundtable and has been listening as much as leading, giving voice to many within the MR industry to help us all face what he refers to as this "opportunity to lead." He's moving through a hard time to lead 65 employees with class and a total commitment to

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17:35

MR Leadership Week: Anne Brown of Gazelle Global

Ponderings from the Perch ·

2020/05/07

Anne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data processing and total fieldwork management. She knows market research in multiple time zones, continents and languages. She's no stranger to change. In this episode her experience and practical knowledge shines through. She's built a global team who quickly were able to respond to the Coronavirus threats,

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18:22

MR Leadership Week: Sandy Casey of InnovateMR

Ponderings from the Perch ·

2020/05/06

Sandy Casey is the Senior Vice President of Global Supply at InnovateMR - a trusted provider for consumer and B2B panels used for surveying and data collection. Sandy kicks off this episode with a super helpful paradigm to help navigate the stress during COVID-19. Of course it's a great piece of advice at any time, but it seems especially relevant today. She offers the best feedback loop as follows: Stay positive Stay healthy (physically and mentally) Stay aware Stay focused Stay in sight This

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29:09

MR Leadership Week: Ryan Barry of Zappi

Ponderings from the Perch ·

2020/05/05

Ryan Barry leads Zappi's global commercial function overseeing its sales, partnerships, marketing and client service functions and serves as a member of the firm's executive leadership team. He is well know in the market research industry Want to talk about Boston teams and have a beer? Ryan's your guy. Want to talk about effective sales enablement? Ryan's your guy. Interested in leaving behind industry jargon to really talk about what insights could look like in 2,3 or 5 years? Still, Ryan's

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20:41

MR Leadership Week: Mario Carrasco of ThinkNow

Ponderings from the Perch ·

2020/05/04

It’s MR Leadership week! Benefit from the collective wisdom of market research thought leaders, who share their experiences, mindsets, and tips for managing in these trying times. Mario Carrasco is the cofounder and principal at ThinkNow - a technology-driven cultural insights agency. ThinkNow is also responsible for Diga y Gane, one of the largest and most representative Hispanic online panel in existence and ThinkNow Connekt, a powerful on-demand multicultural research tool. In this episode, Mario

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40:32

Priscilla and Peter Levitan - How To Be Un-Ignorable!

Ponderings from the Perch ·

2020/05/01

Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that

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15:21

Priscilla and Natalie Renna Celebrate Success

Ponderings from the Perch ·

2020/04/24

In these trying times, it’s especially important to celebrate success. In this episode, Ponderings from the Perch host and LBM president Priscilla McKinney talks with Fieldwork’s Natalie Renna, who has recently accepted a position as president of the Minneapolis Fieldwork facility. Natalie served as project manager at Fieldwork Minneapolis for five years and celebrates Fieldwork’s culture of valuing people and talents. In addition to discussing what makes Fieldwork Minneapolis unique - the 11,000

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437 results

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