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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

10:13

Ep. 250- ULTIMATE Call-To-Action Button Episode!🤓I...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/03

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.=================================================================Best Moments:(00:45) Introduction to the ultimate call-to-action button episode(01:26) The difference between call-to-action and statement of value(02:47) The secret sauce for CTA buttons: using first-person language(03:4...

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18:47

Ep. 249- Are EMAIL NEWSLETTER Sponsorships...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/03

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a vi...

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10:03

Ep. 248 - Ask Us ANYTHING❓3 'NEVER DOs' in...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/01/01

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.=================================================================Best Moments:(01:24) Why LinkedIn automation programs should be avoided(02:50) The importance of sending regular emails to your database(04:32) When to stop trying to win b...

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11:14

Ep. 247 - 🥳Happy New Year!🪩What's Up THIS WEEK:🆕Big...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/31

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.=================================================================Best Moments:(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance(02:25) ChatGPT's growing user base and implications for marketing(03:41) Tips for optimizing content for AI search too...

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9:53

SPECIAL SERIES: ===How to Start New Year STRONG!=== |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/30

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.=================================================================Best Moments:(01:00) New Year's Eve plans and opinions(01:43) Discussing marketing mindset for the start of the year(02:04) Consumer mindset and subscription trends in the new year(02:40...

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10:17

Ep. 246- MISTAKE! You're ignoring your BEST...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/27

In this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.=================================================================Best Moments:(00:40) Introduction to the topic of overlooked prospects(00:56) 24% of offer page visits occur a...

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23:27

Ep. 245- ➡️#1 Marketing Podcast host in U.S. joins...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/27

In this episode of Do This, Not That, host Jay Schwedelson interviews Ryan Alford, a successful marketer and podcaster, about his career journey and insights into the podcasting industry.=================================================================Best Moments:(00:55) Ryan's background and early career in advertising(02:28) Ryan's transition from agency work to entrepreneurship(05:27) Discussion on the fallacy of "do what you love" career advice(11:44) Ryan's journey into podcasting and a...

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10:31

Ep. 244-🤔DOUBLE OPT-IN: YES or NO⁉️Bar Crawls?...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/25

In this episode of Do This, Not That, host Jay Schwedelson discusses email marketing strategies and answers listener questions in an "Ask Us Anything" format. He tackles both work-related and lighthearted questions, providing insights and personal anecdotes.=================================================================Best Moments:(01:37) Question about double opt-in for newsletters(02:57) Reasons not to use double opt-in for email lists(05:06) Sponsor message for Marigold email platform(0...

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8:48

Ep. 243 - SEARCHGPT? 'MOST' Boosting Email...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/24

In this episode of Do This, Not That, host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture.=================================================================Best Moments:(00:56) Introduction of SearchGPT, a new search tool from OpenAI(02:04) Growth of Threads, Meta's Twitter-like app(03:10) Kimberly Clark's unusual rebranding of Pull-Ups with characters "Urine" and "Turd"(04:15) The effectiveness of using "most" in email subject lines(0...

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9:17

SPECIAL SERIES: ===BIGGEST MARKETING TRENDS💯heading...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/23

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space.=================================================================Best Moments:(01:05) Jay discusses the trend of wearing taller socks(02:07) YouTube Shorts becoming increasingly important for marketers(03:00) Serializ...

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11:17

Ep. 242- JANUARY will be ROUGH for Marketing!🤕Annnnd...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/20

In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.=================================================================Best Moments:(01:07) Why marketing performance is poor in early January(01:51) Data on email click-through rates in January(03:17) Increased unsubscribe rates in early January(04:14) Effective content types for January market...

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18:51

Ep. 241- NHL! Nashville Predators DIRECTOR of...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/20

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.=================================================================Best Moments:(01:18) Lyndsay's background in sports marketing(04:07) Managing multiple brands and marketing responsibilities(05:31) Segmen...

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10:56

Ep. 240- HATE MAIL!😡(Here is MEAN stuff people send...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/18

In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.=================================================================Best Moments:(01:24) Discussing the impact of negative feedback(02:28) Sharing negative comments received about the podcast(05:11) Sponsor message for Marigold, ...

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8:30

Ep. 239 - 21% JUMP IN OPEN RATES?🥳NEW TEST!+📺MOVIE...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/17

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and ...

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8:49

SPECIAL SERIES: ===🔮2025 MARKETING PREDICTIONS!🔮=== |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/16

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing.=================================================================Best Moments:(00:07) Introduction to the new special series The Bathroom Break(01:03) Hosts share their New Year's resolutions(01:57) Marketing predictions fo...

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11:58

Ep. 238- NEW!😮PUBLIC SPEAKING TIPS! Noooo...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/13

In this episode of Do This, Not That, host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking.=================================================================Best Moments:(00:59) Definition of public speaking in various contexts(01:58) The importance of not memorizing speeches(02:51) How to effectively p...

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19:47

Ep. 237- MY PATH!⚾PITTSBURGH PIRATES🦜Dir.SOCIAL...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/13

In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.=================================================================Best Moments:(00:40) Introduction to the "My Path" series focusing on career journeys(02:04) Zachary's path to his curre...

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10:08

Ep. 236- STOP!🛑MARKETING Tactics that NO LONGER...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/11

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.=================================================================Best Moments:(01:34) Marketing tactics that no longer perform well(02:24) First name personalization in email subject lines becoming ineffective(03:19) The negative impact of sto...

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9:27

Ep. 235 - PARIS HILTON?🦩 LinkedIn CHANGE! 🧐 GROK? NEW...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/10

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.=================================================================Best Moments:(01:02) X (formerly Twitter) releases Grok AI chatbot to all users(02:08) LinkedIn updates video metrics visibility on mobile app(03:53) Pinte...

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8:40

SPECIAL SERIES: === FAIL! UNDER UTILIZED Marketing...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/09

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss often overlooked marketing real estate and share actionable tips to maximize these spaces for better engagement and results.=================================================================Best Moments:(00:48) Brief discussion on Spotify Wrapped results(01:51) Introduction to the main topic: valuable marketing real estate(02:07) Email signatures: An underutilized marketing space(03:04) PS sections in emails...

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