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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:30:27

Ep 391: Maximize TikTok Engagement – Expert...

DTC Podcast ·

2024/03/29

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this conversation, Eric, Spencer, and Marina discuss the love for TikTok and the amount of time spent on the app. They also explore the importance of efficiency in working with creators and how media buyers and creators can be more effective. The conversation delves into creating effective content requests and the need for alignment between media buyers and creators. They also discuss the future of TikTok and the potential impact of its

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00:49:54

Ep 390: Live Bearded – Anthony Mink on EOS,...

DTC Podcast ·

2024/03/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Anthony Mink, co-founder of Live Bearded, shares his journey of starting and growing a successful direct-to-consumer (D2C) brand. He discusses the implementation of the Entrepreneurial Operating System (EOS) framework, the importance of building a strong community and brand, and the effective direct marketing strategies that have contributed to the company's growth. Anthony emphasizes the value of authenticity,

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00:24:26

Ep 389: Unlocking SEO Success in 2024 – Mastering...

DTC Podcast ·

2024/03/22

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this conversation, Eric and Ismail discuss the current state of SEO and the changes happening in the search engine results page (SERP). They explore the increase in Reddit and Quora content in search results and the concept of Parasite SEO. Ismail explains the importance of valuable content, brand building, and the power of video in SEO. They also touch on Google's SGE and the future of search, including the potential for a more

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00:38:35

Ep 388: How FourSigmatic Gets Aggressive on Amazon...

DTC Podcast ·

2024/03/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the latest episode of the DTC Podcast, where we dive into the incredible journey of Four Sigmatic, a brand that's reshaping how we think about coffee. Today, Rick Cadotte shares the inside scoop on their strategic pivot from Meta to Amazon, unleashing a wave of creative and aggressive marketing strategies at the top of the funnel. Discover how targeting beyond the mushroom coffee aficionados to everyday coffee drinkers looking

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00:30:42

Ep 387: How to extend the life of your cookies to...

DTC Podcast ·

2024/03/15

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Jordan Gordon, Pilothouse's Retention Director discusses the importance of funnel support (abandon cart, abandon checkout etc) in email marketing and provides tips for optimizing funnel support emails. Work with Jordan and Pilothouse ➝ https://pilothouse.co He explains how to extend the life of the cookie to improve conversion funnel support and suggests running reactivation programs to win back customers. Jordan also

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00:40:45

Ep 386: American Innovation and Heritage – Vyper...

DTC Podcast ·

2024/03/11

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to DTC Podcast, today we're pulling up a stool with Vyper Industrial CEO, Dayne Rusch who noticed the modifications his father made to his workshop chair that improved its comfort and functionality, and recognized a massive opportunity to update a century old industry standard. https://www.vyperindustrial.com/ Now an 8 figure powerhouse with customers like Tesla, SpaceX, Delta, and Honda, Dayne reflects on the journey

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00:21:54

Ep 385: Really short form video ads – Why 3-5 second...

DTC Podcast ·

2024/03/08

Subscribe to DTC Newsletter - https://dtcnews.link/signupIt's All Killer, No Filler and today we're jamming with Aves from Pilothouse about the burgeoning trend of short-form content in social video platforms. In an era where attention spans are shrinking, Avery enlightens us on how to capture and engage audiences in mere seconds. Today’s episode is a treasure trove for brand founders and marketers who aim to stay ahead in the fast-paced digital arena. Here’s what you’ll unpack in just a

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00:38:05

Bonus: Predicting The Future of First Party Data with...

DTC Podcast ·

2024/03/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, today we're forecasting the future of First Party Data with a couple SAAS Legends: Richard Harris, CEO of Black Crow AI and Klaviyo's President, Steve Rowland... https://blackcrow.ai https://klaviyo.com With third party cookie data disappearing, first party data becomes all the more important... This conversation covers the current state of the "cookiepocalypse" and a

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00:55:54

Ep 384: Revitalizing a Hydration Empire – Dan Crosby...

DTC Podcast ·

2024/03/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, is actually flowing through my internal organs as we speak. Today you'll meet, Dan Crosby the Canadian Protein Mogul who recently bid and to his initial surprise bought, Biosteel from the clutches of an ugly bankruptcy proceeding splashed all over the headlines... https://biosteel.ca Biosteel is a no sugar, clean ingredient electrolyte beverage that rose to mass awareness in Canada and hockey loving

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00:21:56

Ep 383: Meta Ads State of the Union 2024 + the Treat...

DTC Podcast ·

2024/03/01

Subscribe to DTC Newsletter - https://dtcnews.link/signupIt's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING. Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more) Timestamps: [00:00:00] Introduction [00:02:00] The Role of Creative Analytics in Shipping Winning Ads [00:04:30] Analyzing

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00:39:14

Ep 382: Launching Premium Niche Fashion Brands with...

DTC Podcast ·

2024/02/26

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to DTC Podcast, I'm Eric Dyck. Today we're talking brand building with the Internet's Marketing Director Oren John. Oren is one of my favorite content creators on Instagram, Twitter, and TikTok under the handle OrenMeetsWorld where he creates videos that covers the intersection of high fashion, brand creation, and the business of Apparel... Today's talk is a masterclass on premium branding, and what takes

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00:28:14

Ep 381: The Ultimate CRO Framework for Media Buyers |...

DTC Podcast ·

2024/02/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO

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00:44:11

Ep 380: Streamlining Success – Outway's Taylor Fraser...

DTC Podcast ·

2024/02/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast, where we're excited to feature Taylor Fraser, a vital force behind the innovative sock brand Outway. A Victoria local and seasoned e-commerce expert, Taylor brings a wealth of experience and a unique perspective on brand growth and strategy. In this episode, Taylor shares his biggest learning from 2023: the power of simplification and returning to fundamentals in business. Diving deep into the post-pandemic

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00:21:06

Ep 379: TikTok Shops Affiliates – The Time is NOW | AKNF

DTC Podcast ·

2024/02/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking TikTok Shops and their Affiliate program with Spencer from Pilothouse. Learn how you can get your brand on TikTok though Affiliates without having to worry about building out your own big organic presence. Timestamps: 00:00:00 - Introduction to TikTok Shops & E-commerce Success 00:02:00 - The Role of Creative Content and Analytics in TikTok Advertising 00:04:10 - Understanding

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00:55:55

Ep 378: Ezra Evolves Ecom - Ezra Firestone on...

DTC Podcast ·

2024/02/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been

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00:38:02

Ep 377: Spilling the Secrets to Performance Max on...

DTC Podcast ·

2024/02/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He

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00:50:15

Ep 376: Don't Dare Call it CONTENT! The Art of Brand...

DTC Podcast ·

2024/02/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka. In this episode, we

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00:26:57

Ep 375: "The Three W's" of Email Click Through Rate:...

DTC Podcast ·

2024/02/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value throughout

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00:31:24

Bonus: Our Plastic World (and What We Can Do About...

DTC Podcast ·

2024/01/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it. https://cleanhub.com Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from

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00:42:32

Ep 374: Eric Ji Sun Wu's Evolution from Gainful's...

DTC Podcast ·

2024/01/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization. This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height

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