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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

23:03

134 - Interview With Melissa Becker About Value-Added...

Marketing With Laryssa ·

2021/07/05

I share my interview with Melissa Becker, a Vice President of Berkley Asset Protection, a Berkley Company, and global specialty insurer dedicated to jewelry, fine art and other collectibles. With a 20-year career in the insurance field, Melissa now serves as the marketing and communications leader for its global jewelers block, personal jewelry, and fine art practices. Melissa is also responsible for leading Lavalier, a direct-to-consumer personal jewelry platform. Melissa and I speak about the

en

36:37

133 - Building Brand Awareness With Your Target Customer

Marketing With Laryssa ·

2021/06/30

I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand awareness is so important, how to start cultivating brand awareness, and how to use the information you do have about your customers to make important decisions about your branding and marketing strategies. View the video presentation here: https://youtu.be/R0ieNyJ9WzU

en

19:22

132 - Types of Keywords for Jewelry Brands

Marketing With Laryssa ·

2021/06/21

In this episode, I discuss different types of keywords for jewelry brands, including SEO keywords and social media keywords. Why do keywords matter, and why do you need to be choosing strategic keywords for your jewelry brand? How can you get started with the process? Listen to this episode for insights.

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17:50

131 - How to Involve Customers in Jewelry Marketing

Marketing With Laryssa ·

2021/06/14

Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing strategies, listen to this episode.

en

52:12

130 - Interview With Retail Experience Experts Jill...

Marketing With Laryssa ·

2021/06/07

I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at global luxury brands (Tiffany & Co., David Yurman, John Hardy Jewelry). They combine their unique backgrounds and perspectives in creative and operations to create experiences that are visually compelling, highly functional, and offer a clear delivery of ROI. They've

en

16:47

129 - Jewelry Marketing Tips for a "Slow" Season

Marketing With Laryssa ·

2021/05/31

I share a special episode to mark the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine's Day and Mother's Day have passed, and some would-be jewelry shoppers are enjoying their summer vacations; maybe they're focused on buying jewelry from the destinations they visit. The next major gifting holidays are in December. What can you do during the summer months if your business slows? In this

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58:38

128 - Interview With Jewelry Wholesale Consultant...

Marketing With Laryssa ·

2021/05/24

In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures." In this episode, we talk all about how to build relationships with retailers and the roles that both your sales and marketing efforts

en

24:45

127 - How to Gain Email Subscribers for Your Jewelry...

Marketing With Laryssa ·

2021/05/17

In this episode, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your email marketing efforts, then you'll definitely want to listen and watch for tips that you can implement today. Get the transcript here: https://joyjoya.com/2021/05/13/grow-email-list-jewelry-business/

en

43:15

126 - Interview with Kate Youngstrom from Reed...

Marketing With Laryssa ·

2021/05/10

I share my interview with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and the event director for Event Director - JCK Tucson. In this exciting episode, we talk about some behind-the-scenes info about how the JCK Show in Las Vegas will be even more exciting this year. As a content marketing expert, Kate also shares some awesome tips about

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26:49

125 - Google Analytics for Jewelry Brands

Marketing With Laryssa ·

2021/05/03

Do you feel completely overwhelmed by Google Analytics for your jewelry business' website? In this podcast episode, I walk through the basics of Google Analytics; these are metrics I check regularly for my jewelry brand clients. Even if you only know these metrics, you'll have access to some very important data. View the transcript of the episode here: https://joyjoya.com/2021/04/30/google-analytics-for-jewelry/

en

24:22

124 - Tips for Generating Jewelry Blog Content

Marketing With Laryssa ·

2021/04/26

In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that's right I said "blog", a word that makes people roll their eyes when I say it. But blogging still matters today, especially if you want to reach more of your target customers through Google search results. If you want to rank on the first page of Google for a certain keyword related to your brand, then you'll need to satisfy as many of Google's ranking factors as possible, and a blog

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42:36

123 - Interview With Luxury Marketing Expert Michelle...

Marketing With Laryssa ·

2021/04/19

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content creation, public relations, CRM, philanthropic partnerships, and special events. She’s a true marketing generalist, so she has an amazing bird’s eye view of

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25:38

122 - The Path to Jewelry Marketing Success

Marketing With Laryssa ·

2021/04/12

For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, "The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find a path that most people can't handle." What does it mean? How can you apply his wisdom to jewelry marketing? In this episode, I share my interpretation of Seth's quote and provide some impromptu tips for jewelry marketing success. Here's the link to the interview with

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57:37

121 - Interview with Jewelry Entrepreneur Ama McKinley

Marketing With Laryssa ·

2021/04/05

I share an interview with Ama McKinley, founder of waist bead jewelry brand Ilium Wing. In this episode, I talk to Ama about topics like branding and setting your jewelry brand apart in a crowded marketplace, marketing with a focus on genuine engagement and community building, the power of emerging platforms like Clubhouse, and tips for executing an on-brand lifestyle photoshoot for your jewelry brand. Check out the accompanying blog post here:

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39:18

120 - Planning Your Jewelry Marketing Content

Marketing With Laryssa ·

2021/03/29

All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you're probably scrambling to get your photo/video assets when you need them and possibly missing opportunities to connect with your target customers at optimal times. In this video, I explain why you should start planning your marketing content (social, email, website, and more) in a strategic way, teach you how you can do it in an accessible way (and scale as

en

24:23

119 - Brand Marketing vs. Product Marketing for...

Marketing With Laryssa ·

2021/03/22

In episode #119, I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this episode. You can find the transcript here: https://joyjoya.com/2021/03/18/brand-marketing-vs-product-marketing-for-jewelry-brands/

en

19:06

118 - Transition from Brick-and-Mortar Store to...

Marketing With Laryssa ·

2021/03/15

In episode #118, I answer a listener-submitted question. The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business and that they’re struggling with the digital transformation. Listen for the answer. You can find the transcript here: https://joyjoya.com/2021/03/12/transition-to-jewelry-ecommerce/

en

47:07

117 - Interview With Branding Expert Paul Spinak

Marketing With Laryssa ·

2021/03/08

I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package. We focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs - marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a

en

22:16

116 - 5 Mindset Mistakes in Jewelry Marketing

Marketing With Laryssa ·

2021/03/01

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you're able to master mindset and get out of your own way, then you'll absolutely be able to achieve your dreams. Check out the accompanying blog post here: https://joyjoya.com/2021/02/26/jewelry-marketing-mindset-mistakes/

en

54:58

115 - Interview with Jason Fleagle: Content Marketing...

Marketing With Laryssa ·

2021/02/22

I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He's currently a consultant and a catalyst success partner for individuals and organizations, coming alongside them, empowering them, and positioning them for growth. Check out the accompanying blog post here: https://joyjoya.com/2021/02/21/interview-with-jason-fleagle-content-marketing-for-jewelry-brands/

en

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