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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

15:31

BYP 250: 5 New Things I'm Doing Right Now To Grow My...

Brand You Personal Branding ·

2020/09/09

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me. The 5 new things I’m doing right now to grow my brand are: Getting comfortable with video Investing in coaches

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45:38

BYP 249: How Marketers Help Presidents Get Elected...

Brand You Personal Branding ·

2020/09/02

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now,

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30:11

BYP 248: Thinking Big with Sean Osborn

Brand You Personal Branding ·

2020/08/26

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about: How he went from being homeless to making something of himself What he did

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42:19

BYP 247: How Entrepreneurs Can Thrive In Their...

Brand You Personal Branding ·

2020/08/19

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them. In the episode, we talk about: The difference between liking and loving

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35:45

BYP 246: A Conversation In Content Marketing with...

Brand You Personal Branding ·

2020/08/12

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it. I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation. In the episode, we discuss: 1. How she got into content marketing 2

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33:50

BYP 245: How To Use YouTube To Generate Leads with PJ...

Brand You Personal Branding ·

2020/08/05

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re

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30:03

BYP 244: How To Turn Your Mess Into Your Mission with...

Brand You Personal Branding ·

2020/07/29

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us. In this episode, you’ll hear: 1. The backstory of how Jenny built

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27:51

BYP 243: How To Use Mockery As A Marketing Tactic...

Brand You Personal Branding ·

2020/07/22

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today. In the episode, we talk about: 1. How he got into the

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34:55

BYP 242: Reinventing You with Dorie Clark

Brand You Personal Branding ·

2020/07/15

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career. I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me. In this episode, we talk about: 1. Her predictions for the

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27:10

BYP 241: How To Pick A Niche and Dominate It with...

Brand You Personal Branding ·

2020/07/08

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us. In the episode, we talk about: 1. Having a “real” business and how

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23:13

BYP 240: How To Build A Personal Brand In Corporate...

Brand You Personal Branding ·

2020/07/01

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it. Specifically, he talks about: 1. How he got into the talent development

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01:00:49

BYP 239: How to Use Facebook Groups to Grow Your...

Brand You Personal Branding ·

2020/06/24

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly. In the episode, we talk about: 1. How Dana built her business 2. The amazing

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23:36

BYP 238 - Niches, Riches, and The Only 3 Markets We...

Brand You Personal Branding ·

2020/06/17

In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be. To tee this idea up, in this episode I talk about: 1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets 2. Taking our focus off the word niche

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41:17

BYP 237: Do You Make These 5 Mistakes When Trying To...

Brand You Personal Branding ·

2020/06/10

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects. In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people. Some of the things we discuss that keep entrepreneurs from doing so are: 1. Talking about

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45:52

BYP 236: How To Market Yourself With Authenticity...

Brand You Personal Branding ·

2020/06/03

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it. In this episode, we discuss: 1. How to get in touch with your core identity 2. Worldviews 3. 3 basic questions that help you find your brand’s message 4. The Johari window tool 5. The

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33:37

BYP 235: How To Repurpose Content And Win Back Your...

Brand You Personal Branding ·

2020/05/27

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time. In this episode, we talk about: 1. Belinda’s leap to full-time online work 2. Her

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40:54

BYP 234: Copywriting, Kobe Bryant, and Creating A New...

Brand You Personal Branding ·

2020/05/20

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That’s why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today’s episode, we just have a normal conversation about life. We discuss: 1. This strange season of reset we’re in 2. How little we really

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48:07

BYP 233: How To Create A Successful Online Course...

Brand You Personal Branding ·

2020/05/13

A lot of us want to build online courses, but we don’t know what it actually takes to make them successful. I’m always looking for a way I can make my courses better because I care about the people who take them. So, in today’s episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren’t following the best practices she knew from the world of education and set out to

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26:18

BYP 232 – 10 Marketing Podcasts You Should Check Out

Brand You Personal Branding ·

2020/05/06

During this pandemic, I’ve had a lot more time to listen to podcasts. It’s a great way to fill the time while giving your eyes a break from screens. I certainly don’t have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven’t heard of, but they will help your business incredibly. Here they are: 1. The Copywriter Club Podcast by Kira Hug and Rob Marsh 2. The Amazing Seller Podcast by Scott Voelker 3. Podcast

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33:57

BYP 231: How To Future Proof Your Business and...

Brand You Personal Branding ·

2020/04/29

Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He’s in a different internet marketing space than I am, but what he talked about piqued my interest. I’ve thought about diversifying my income streams in the past, and now more than ever us entrepreneurs need to be considering these things

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490 results

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