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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

20:51

Ep 160 How to craft the perfect email + Email...

The Social Strategist ·

2022/01/13

You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm going to give you some actionable items, like how to write an email that actually gets opened. I'm also going to catch you up with email marketing: what it is, how to use it, and why you need to do it right now. This episode is all about Nurturing and Notifying which is the "N" in my MONEY Maker Method. Other Email Marketing episodes: Episode 59 - When to

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19:30

Ep 159 Your Customer Journey- The power of knowing...

The Social Strategist ·

2022/01/11

The whole goal of your business is to help your customer, but how do you do it? There are a few different ways and these are called customer journeys. So today we're going to be talking about your customer's journey and how knowing this will help you determine how you grow your business, where you put your efforts, and how you can make the most difference in your customer's life. There isn't just one way for people to take people on a journey. It really depends on these three things: the type of

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21:02

Ep 158 What they see: Getting your physical brand right

The Social Strategist ·

2022/01/06

This is the fun part. We get to talk about the look of your brand and in this episode, we're talking about what they see. What does your brand look like? This is your brand colors, your logo, your fonts. I'm going to show you how to do it as I continue the discussion of Make your Mark in the Money Maker Method. There are three parts to Make your Mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) You can follow Becky Smith on Instagram:

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19:30

Ep 157 4 P's of a Solid Brand Message (Don't forget...

The Social Strategist ·

2022/01/06

We are breaking down my Money Maker Method and are on the very bottom of the foundation of our iceberg, which is "Make your mark" in the acronym M-O-N-E-Y. There are three parts to Make your mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) Today we are diving into "what they say," what makes up your brand, and the 4 P's to good brand messaging. You can follow Brit Bennion on Instagram: @britbennion https://www.instagram.com/britbennion/ Text

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21:00

Ep 156 What You Stand For (how to find out and why it...

The Social Strategist ·

2022/01/04

In episode 156, I introduced my Money Maker Method and today we're going to start diving into M which is Make Your Mark. There are three elements in how you make your mark and build your brand. 1. What they see 2. What they say 3. What you stand for The core of your business is what you stand for. What is your deep why? This can feel a little bit overwhelming to think about and to talk about, but we're going to break it down in simple terms today. And by the end of this, you're going to have a clear

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29:21

Ep 155 Money Maker Method--Ready to Make More Money?...

The Social Strategist ·

2022/01/04

I've declared 2022 as Year of the Money Maker. That means that you are going to make money this year, whether you're just starting out or growing, you're going to hit those financial goals that you've never hit before. The Money Maker Method is what I have been using the last few years to help businesses grow and I'm so excited to share it with you. We'll dive deeper in the next few episodes, but in this episode I'm giving you a brief overview of the method using the acronym M-O-N-E-Y. You can

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21:15

RR How to Create a Reverse Bucket List

The Social Strategist ·

2021/12/28

What if I told you it will only take 5 steps to create your best year ever? Would you believe it’s that easy? It is! I’m going to share with you the 5 things I do at the end of the year to help me create a life I love in the new year. These ideas and practices may seem simple. But there is power in simplicity and there is power in these practices. I know that if you spend the time to do these 5 steps, you’ll be amazed at the results you see in the new year. Are you ready to create your best year

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59:59

Ep 154 Sharon Says So: How she gained 300K Instagram...

The Social Strategist ·

2021/12/21

This is a replay of episode 115, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to

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17:09

Ep 153 How to Set Goals for 2022

The Social Strategist ·

2021/12/14

I am declaring 2022 Year of the Money Maker and to make money, we need to keep track of our goals. I am giving you my free goal sheets to help you reach your goals. If you haven't yet, text "Money Maker" to 951-309-7885 to get my free goal planning sheets and to participate in the Year of the Money Maker. Today I'm walking you though how to use these goal sheets so you can accomplish big things this year. Here are some tips to start making your goals for 2022: 1. The first thing when making goals is

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19:37

Ep 152 When Women Make Money, They Make Magic

The Social Strategist ·

2021/12/07

I'm not weird about money. This is a mantra that I have had for the last few years and it has completely changed my life. But sometimes talking about money can make people feel a little bit weird. The truth of the matter is, if you feel called to this business and it's what you should be doing, then making money matters. I also have some big things coming up for 2022. I'm declaring 2022 as the year of the Money Maker! We're going to make our goals, track our goals, and then we're going to celebrate

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11:38

Ep 151 What Should You Actually Be Doing The Last...

The Social Strategist ·

2021/11/30

Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-things-you-can-do-for-your-biz-in-december/

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29:50

Ep 150 Steps to Accomplish Any Goal With Ceri Payne

The Social Strategist ·

2021/11/16

I can give you a lot of tools about running a business, but unless you believe that they're going to help, or that you can do it, then we're sunk before we start. Today I'm talking with Ceri Payne who is a life coach who helps women get organized and accomplish their goals in all roles of their lives. This includes business and motherhood. With the right mindset and the 4 steps she shares, you can create a business that lasts. 4 Steps to Accomplish Any Goal 1. Mindset 2. Priorities 3. Focus on your

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19:15

Ep 149 You have a divine responsibility to stand up...

The Social Strategist ·

2021/11/09

I say this a lot - you have a divine responsibility to stand up and speak out. I want to make sure that you have a case for it. That you can wrap your mind around it and that you can feel the feels about it and really get on board. In this episode, I share 5 things that I want you to know and to think about. We have each been given different talents and gifts that have governed, guided, and helped us to be where we're supposed to be and to serve the people we're supposed to serve. Listen to this

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16:46

ep 148 What to do when Instagram/Pinterest/Facebook...

The Social Strategist ·

2021/11/02

Have you noticed all the major changes from the social media platforms lately? It's crazy! I'm here for it all. But I know as a business owner, we rely a ton on these platforms to grow and advertise our businesses, so it can sometimes feel overwhelming as the changes keep happening. In this episode, I'll share with you the 3 questions I ask myself to help me stay calm in the midst of constant changes. These questions help me stay focused and prepared for what's up ahead, even if I don't know what's

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25:51

Ep 147 My Manifesto

The Social Strategist ·

2021/10/26

I usually don't share a ton of detail on my journey to how I got to where I am now, but I think it's important for you to know in this episode! Tune in for this rare and special opportunity to feel all the feels with me in finding your place in life and pivoting and growing the business you were called to do. I believe women who know who they are and are brave enough to stand up and speak out about it change the world. Are you one of those women? Join me in my Money Makers coaching group that is

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25:31

Ep 146 My Secret Business Weapon Pinterest and how...

The Social Strategist ·

2021/10/19

Pinterest is one of the best tools to making business built to last. I'm amazed at what it has done with helping spread my brand to people like you who are interested in my content! If you're thinking you use Pinterest all the time for saving decor ideas or dinner recipes, you are right! But you also can use it very strategically as a business owner to help spread your content and brand to more of your audience. Listen to this episode to find out the magic behind Pinterest and tips on using it for

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18:24

Ep 145 My 7 Step Blog Formula To Get Your Blog Post Seen

The Social Strategist ·

2021/10/12

You're blogging. Now, what? Or maybe you aren't blogging yet and you're not sure where to start. First thing you need to know: Wordpress is the best site to use for blogging. It has the best tools in order to help your content get seen on multiple platforms. Along with that tip, I share 7 steps to getting your blog post seen and you don't want to miss these! It's time to spend a bit more time on things that last in order to create your built to last business--and blogging is one of those things that

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20:00

Ep 144 Why Not Having A Website Is Losing You Money...

The Social Strategist ·

2021/10/05

Have you been feeling like you want to start a website, but aren't sure what next steps to take? This episode is all about why you should have a website and why you haven't created one for your business yet. There's plenty of doubts that run through your head when thinking about making your business legit with a website, but those doubts do not come from a place of strength or power. I know they're there, but you do not have to give them energy. Instead, show up as your best self and believe in what

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17:42

Ep 143 My 5 Tools That Run My Business

The Social Strategist ·

2021/09/28

What systems do you use to make your business run smoothly? I have 5 systems/tools that I can't live without. These 5 tools have helped put systems in place that keep my business organized and my bank account full! When you're a growing business, the more systems the better. There's so much to keep up on, and finding automated systems is the best thing you can do for yourself and your company. If you remember me for one thing, let it be this: Systems mean you're serious. Join my text party! Text

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30:20

Ep Bonus The Facebook Files by WSJ and What it Means...

The Social Strategist ·

2021/09/24

Have you listened to "The Facebook Files" by The Journal yet? WSJ put out 4 episodes where they deep dive into 4 different issues within Facebook and Instagram. Check out my thoughts on the episodes and what this means for your business. Putting all your eggs in the social media basket is not a wise choice. I've been saying this for a while now, so I wasn't surprised when I heard these 4 episodes released by WSJ. Don't worry, social media isn't going anywhere. However, there are a few actions you

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