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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

25:44

5 Facebook Ads Functions You Might Not Be Using But...

Bringing Business to Retail ·

2020/04/29

With the price of Facebook ads going up, you want to ensure that you’re getting the most bang for your buck. By using inbuilt Facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI. In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this. For more click here

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01:00:47

Starting out on Amazon - Stephen Somers

Bringing Business to Retail ·

2020/04/22

You've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be? I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe. Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online

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46:32

Virtual Coffee With Inside Retail Editor - Jo-Anne...

Bringing Business to Retail ·

2020/04/16

There's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller. Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a good

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34:26

Retail & Ecommerce Stats That You Can't Afford To Ignore

Bringing Business to Retail ·

2020/04/08

Are you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket. But can you afford to just stick your head in the sand, when it comes to the health of your business? In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business. After the show, join the conversation or simply stay in touch on

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28:05

Implementing Applied Creativity To Your Retail...

Bringing Business to Retail ·

2020/04/02

Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy. In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list

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38:05

Email Marketing In The Current Retail Landscape -...

Bringing Business to Retail ·

2020/03/25

It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"? In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore; - the importance of building a community away from the changing sands of social media (ie via your email database) - ways you can genuinely connect and help your customers during this

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44:25

Unleashing Your Inner Leader - Julie Mathers

Bringing Business to Retail ·

2020/03/19

Now, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times. Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has

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28:55

How Coronavirus Will Impact Your Retail Or Ecommerce...

Bringing Business to Retail ·

2020/03/12

Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty? In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits. After the show, join the conversation or simply stay in touch at

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29:58

Takeaways From Inside Retail Live

Bringing Business to Retail ·

2020/03/05

Inside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail. After the show, join the conversation or simply stay in touch at

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42:42

Collaboration And The Second Hand Economy - Yasmin...

Bringing Business to Retail ·

2020/02/27

Live from Inside Retail 2020; Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do. In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill. Thanks

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23:56

6 Ways To Optimize Retargeting For Retail & Ecommerce...

Bringing Business to Retail ·

2020/02/20

In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight

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22:23

An Intro To Retargeting Options For Retail &...

Bringing Business to Retail ·

2020/02/14

Did you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store. Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey. On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully

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29:18

How To Build Your Customer Database Without Eating...

Bringing Business to Retail ·

2020/02/08

Do you think customer database is usefull or useless? Do you have your own customer database? In this episode we will talk about benefits customer database can bring you. You can get more sales and more profit just if you ask your customer to join your customer database. I shared in this episode a lot of information so starting from today you should build your customer database.

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41:47

7 Apps To Supercharge Your Retail/Ecommerce Business

Bringing Business to Retail ·

2020/01/30

As a business owner, you’re constantly juggling balls. If you’re just starting out, there might be more of those balls to juggle, but as you grow, even though you can delegate and outsource, there are still balls, and even more juggling. So today, I thought I’d share with you the top apps that we use in our business and that my 1:1 clients have had success with. The ones that have helped boost sales, increase engagement, streamline systems, and generally make life easier. For more click here

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29:05

4 Ways To Find Out What Your Customers Are Thinking

Bringing Business to Retail ·

2020/01/23

Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for. For more click here

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27:05

How Much/When Should I Start Paying Myself?

Bringing Business to Retail ·

2020/01/16

Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals. Listen here

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33:18

Can (And Should) You Market Your Business In A Crisis?

Bringing Business to Retail ·

2020/01/09

In this week's podcast episode we have one specific topic to talk about. It’s all about a national crisis. You will have a chance to learn: How to create a crisis plan Should you run your Ads during a crisis Should you talk about your business when the is a national crisis All of these and many other useful tips you will learn if you listen to this podcast episode.

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23:15

My Top 5 Podcasts For Retail & Ecommerce Store Owners

Bringing Business to Retail ·

2020/01/02

It probably comes as no surprise that I'm an avid listener of podcasts, right? So I thought I'd share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner. I through in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box. I hope you enjoy them! Click here to find out more details

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42:43

Sales, Team & Cashflow - Summer Series with Elizabeth...

Bringing Business to Retail ·

2019/12/24

In today's episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about How to systemise yourself out of the business Managing Cashflow – forecast and know what happens in your industry Getting your team to upsell and monitor your stats like Average Sale Value Inventory management tips Things you need to put in place before you hire staff How to enable your staff Listen the episode here

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01:08:16

Customers & Cashflow - Summer Series With Tracy Harris

Bringing Business to Retail ·

2019/12/18

Join me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including How to retain current customers How to acquire new customers through effective marketing Key strategies to unlock cash flow How to maximise Christmas sales Make sure to check out Tracy's awesome podcast Mums With Hustle and head over to her website if you want great advice on social media strategies (particularly instagram). Listen the episode here

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