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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

42:09

Marketing Foundations: Analytics. Getting the data...

Keep Optimising ·

2021/01/20

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!Get all the links and resources we mention at KeepOptimising.comEpisode

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44:01

Marketing Foundations: Your Team, how to work...

Keep Optimising ·

2021/01/13

Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been named one of the Top 10 Leadership Development Coaching Companies in Europe! We talk through the top 3 challenges of working remotely and how you can solve them to

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42:04

Marketing Foundations: The Right Tech Stack with...

Keep Optimising ·

2021/01/06

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of

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33:25

Content Marketing: User Generated Content how make it...

Keep Optimising ·

2020/12/30

Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award-winning Digital marketing and eCommerce Strategist. We're discussing what to do to make the best use of your User Generated Content AND how to

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42:23

Content Marketing: How design fits into your content...

Keep Optimising ·

2020/12/23

Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also VERY well versed in how the right design can totally change the results of a content strategy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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35:11

Content Marketing: What does a modern PR strategy...

Keep Optimising ·

2020/12/16

Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND as Global PR Lead at eCommerce retailer Lovehoney. It’s fair to say that Mark knows PR inside out!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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43:00

Content Marketing: Outreach and Digital PR tips with...

Keep Optimising ·

2020/12/09

Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by

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37:35

Content Marketing: Blogging - how to make it work for...

Keep Optimising ·

2020/12/02

Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about how to blog, what to blog about, why should should consider blogging, when you shouldn't blog and much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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42:37

Social Media: Instagram - what you should do with...

Keep Optimising ·

2020/11/25

Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right.In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to grow your followers, getting traffic to your site, and much more.Get all the links and resources we

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35:00

Social Media: How to get your Customers raving about...

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2020/11/18

Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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41:38

Social Media: How to use Nano Influencers to grow...

Keep Optimising ·

2020/11/11

For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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39:23

Social Media: What's the Point of Social Media with...

Keep Optimising ·

2020/11/04

Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now hosts the eCommerce Podcast, and coaches many eCommerce businesses via his masterclasses and masterminds. We discuss how an eCommerce business should approach social media - what platforms to use, how to track performance, and what to say. Plus, quite a bit more!Get all the links and resources we mention

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32:42

Advertising: Explore the Blue Ocean of Pinterest Ads...

Keep Optimising ·

2020/10/28

Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab hand at online advertising, and this year she’s turned her attention to mastering Pinterest Ads both for her business and the many eCommerce stores she helps.Get all the links and

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35:57

Advertising: Creative that SELLS on Facebook and...

Keep Optimising ·

2020/10/21

Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today’s episode…we’re covering the other part you need to get right – your Facebook and Instagram Ad creative. We’re talking about what to do with your images and your videos, we’re talking ad formats, AND we’re talking

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39:55

Advertising: The Essential Facebook Ad Strategies for...

Keep Optimising ·

2020/10/14

Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE research project to identify the key trends we’re likely to see this Q4 in the Facebook / Instagram ad space. That culminated in the report “CHRISTMAS 2020: CRUNCH TIME FOR THE OVERCROWDED ECOMMERCE MARKET”. Sarah joins us on the show to share the key findings AND cover the key strategies you still have

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46:13

Advertising: Google Shopping Campaign Tips with Mark...

Keep Optimising ·

2020/10/07

Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today. We covered everything Google Shopping Campaigns - from the basic 'how to make your SmartShopping campaign work better' right through to some super clever advanced campaign structure set ups you can use to maximise the sales and minimise the costs

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34:26

Black Friday/Cyber Monday - 9 eCommerce Experts Share...

Keep Optimising ·

2020/09/30

In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business.Our 9 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business. Our experts include:Shopify's Kristen LaFranceVoy Media's Kevin UrrutiaOmnisend's Rytis LaurisJessica Totillo Coster from the eCommerce Badassery PodcastYouTube star Elle McCann from Curious ThemeseCommerce Tech's Derric Haynie10,000 customers' Lucy

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33:47

Using Live Chat and Customer service to improve...

Keep Optimising ·

2020/09/23

Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias. We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to

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47:04

Improve your Homepage, Navigation & Category Pages...

Keep Optimising ·

2020/09/16

Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop. And he's on the show to share what he's learnt.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by

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44:24

Getting your customer personas right is rocket fuel...

Keep Optimising ·

2020/09/09

Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase your Conversion rates’ focus.Get all the links and resources we mention at KeepOptimising.comEpisode

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