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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

40:48

The State Of A.I. In 2023: Useful Tools Vs Hype (#120)

Marketing Against The Grain ·

2023/05/23

Lazy marketers will only use AI. Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

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30:08

Google’s Master Plan To Destroy ChatGPT (#119)

Marketing Against The Grain ·

2023/05/18

Google is going to win A.I. Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world. Mentions Sundar Google IO announcement https://www.youtube.com/watch?v=YivUOqd91Nk Thread from Paul AI

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31:46

The Future Of Content In An A.I. World (#118)

Marketing Against The Grain ·

2023/05/16

Content marketing will change forever. Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers. Mentions Artifact https://artifact.news/ Trung on MATG https://link.chtbl.com/7ewMHO1f Packy McCormick’s AI article https://www.notboring.co/p/intelligence-superabundance The Hustle https://thehustle.co/ We’re

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25:10

Leaked Google Memo Reveals A Huge Opportunity For...

Marketing Against The Grain ·

2023/05/11

What Meta is doing on the A.I. front is going to impact all marketers and businesses. Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized. Mentions Google’s leaked memo https://www.semianalysis.com/p/google-we-have-no-moat-and-neither Vicuna https://lmsys.org/blog/2023-03-30-vicuna/ We’re on Social

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23:57

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116)

Marketing Against The Grain ·

2023/05/09

Are data aggregators in trouble? And what does this mean for your business/marketing? Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse. Mentions Kayak https://www.kayak.com/ Booking.com https://www.booking.com/ Harvey AI https://www.harvey.ai/ Hank AI

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27:14

ChatGPT Releases Code Interpreter: Your Personal Data...

Marketing Against The Grain ·

2023/05/04

Is this the end of analytic companies? Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business. Mentions Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter Chegg https://www.chegg.com/ Ethan Mollick tweet

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34:29

Use This A.I. Marketing Strategy To Grow Your...

Marketing Against The Grain ·

2023/05/02

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide. Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally. Mentions Tweet about Zillow teams

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30:35

The Future Of Marketing In An A.I. World w/ Phil...

Marketing Against The Grain ·

2023/04/27

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative. About Phil Agnew Phil works for Buffer. He is a keen writer and avid public speaker with

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32:22

Use A.I. To Accelerate Your Career While Others Panic...

Marketing Against The Grain ·

2023/04/25

Are entry-level jobs going away? Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your own time in AI. Mentions Neil Patel Episode https://link.chtbl.com/gSbbVkES Zapier https://zapier.com/ Prompt Storm https://promptstorm.app/ We’re on Social Media! Follow us for everyday marketing wisdom straight to

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31:16

AutoGPT: EVERYTHING You Need To Know (#111)

Marketing Against The Grain ·

2023/04/20

There’s a new A.I. on the block that makes ChatGPT sound like old news. Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing itself. Mentions AutoGPT code https://github.com/Significant-Gravitas/Auto-GPT Meditations and Moloch

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45:30

Neil Patel Makes The Case Against ChatGPT (#110)

Marketing Against The Grain ·

2023/04/18

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing. About Neil Patel New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the

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32:29

Why free stuff makes us crazy

Marketing Against The Grain ·

2023/04/16

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event? It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost. About The Hustle Daily Show A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle. Want more hustle daily show goodness? Listen

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30:06

Marketing Executives React To Hilarious 1980s TV...

Marketing Against The Grain ·

2023/04/13

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video. Mentions Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60 Ketchup Ad

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37:37

How I Grew To 600,000 Twitter Followers Using Reddit...

Marketing Against The Grain ·

2023/04/11

Will B2C be disrupted by creators? Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption? About Trung Phan The Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy. Connect with

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30:39

Midjourney V5 Update: Everything You Need To Know (#107)

Marketing Against The Grain ·

2023/04/06

Video/image-based AI is going to transform marketing. Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt. Mentions Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F Canva https://www.canva.com Matt Wolfe’s tweet

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31:38

3 Growth Hacks Startups Use To Go From $0 to $1...

Marketing Against The Grain ·

2023/04/04

You only need to master one of these tactics to create a billion-dollar business. Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business. Mentions Canva https://www.canva.com/ Miro https://miro.com/ Figma http://figma.com/ Genius https://genius.com/ Stack Overflow

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24:52

OpenAI Launches The ChatGPT AppStore (#105)

Marketing Against The Grain ·

2023/03/30

Bing’s market share is up by 15%. Google is down by 1%. Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business. Mentions ChatSpot https://chatspot.ai/ ChatGPT https://chat.openai.com/chat Bing

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41:43

Why This Startup Founder Is Spending $0 On Paid...

Marketing Against The Grain ·

2023/03/28

People don’t want to follow brands. Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader. About Ankur Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+

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40:27

GPT-4 Beta User Reveals What Jobs It Will Destroy In...

Marketing Against The Grain ·

2023/03/23

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023. Connect with Nathan! Twitter https://twitter.com/labenz LinkedIn https://www.linkedin.com/in/nathanlabenz/ About Nathan Labenz Nathan Labenz is the founder & AI R&D lead at Waymark, a video generation company,

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35:41

GPT-4 Update: EVERYTHING You Need To Know (#102)

Marketing Against The Grain ·

2023/03/21

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years. Mentions: GPT-4 https://openai.com/research/gpt-4 Google Docs https://www.google.com/docs/about/ Zapier https://zapier.com/ OpenAI https://open.ai/ David Blaine

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