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PODCAST

Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

business management

All Episodes

00:59:41

Rob Gonzalez Spitballs Commerce With the CPG Guys,...

Unpacking the Digital Shelf ·

2021/01/28

Podcast cross-over event! Rob Gonzalez recently went deep on commerce in 2021 with the renowned Sri Rajagopalan and Peter V.S. Bond on their podcast CPG Guys. A rollicking survey of some of the biggest trends and opportunities in the year to come in commerce.

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00:28:04

Roundtable: Epic Games Buys a Mall

Unpacking the Digital Shelf ·

2021/01/25

Epic Games buying a 980,000 sq. ft. mall kicks off a deep dive into the Future of Malls. And, Rob and Peter argue about regulations.

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00:36:23

Strategic Growth Opportunities for Manufacturers,...

Unpacking the Digital Shelf ·

2021/01/21

The rise of the digital-first omnichannel world has opened up some new strategic growth opportunities for brands. Rob and I recently pinned down Phillip Jackson, founder of FutureCommerce.fm and co-host of the Future Commerce podcast, to extract his POV on where brands should lean-in to grow top-line revenues in 2021 and beyond.

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00:47:53

Controlling your brand in the age of Amazon, with...

Unpacking the Digital Shelf ·

2021/01/11

The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book “Controlling Your Brand in the Age of Amazon” outlines the three-pronged strategy for minimizing risk and maximizing success on the world’s biggest marketplaces.

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00:32:33

Roundtable: Reenergizing in a New Year

Unpacking the Digital Shelf ·

2021/01/04

As we kick 2020 to the curb, it's a good time to take McKinsey's advice and make sure we are set up for a reenergized 2021. We will continue to live in interesting times, and Rob and Peter offer some perspectives on strategies to thrive in the New Year.

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00:18:30

Rumor Mill: Amazon vs. Shopify

Unpacking the Digital Shelf ·

2020/12/21

When the rumor mill starts humming that Amazon is contemplating a Shopify killer, it's time for Rob and Peter to talk D2C turkey. What would this deathmatch mean for brands? Should each stay in their lane? Tune in.

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00:32:18

G-Commerce?

Unpacking the Digital Shelf ·

2020/12/14

Download The 202X Recession Report

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00:22:41

Is Thrasio the new P&G?

Unpacking the Digital Shelf ·

2020/12/07

Sign up for the webinar with Jeriad Zoghby

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00:48:30

Interview: Extracting Business Value from Data, with...

Unpacking the Digital Shelf ·

2020/11/30

As more and more brands go direct, it is critical that they get the most value from their new data asset. Julie Bernard has spent a career making data speak truth to power at organizations like Macy’s, IAB, and Authority Brands. Peter Crosby sat down with Julie for an in-depth conversation of lessons learned, advice on pitfalls, and the mantras of leadership that drive change.

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00:21:34

What's a Brand Advertiser to Do?

Unpacking the Digital Shelf ·

2020/11/23

Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences

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00:47:51

Interview: The Great Brand Debate: Insource or...

Unpacking the Digital Shelf ·

2020/11/19

The omnichannel marketing world is in a state of continual change — from new channels and the explosion of retailer ad platforms to shifting logistics and operational challenges. In this webinar recording, Peter joins ecomemrce leaders Melissa Burdick, John Denny, Macarena Herrera, and Jim Morgan, who will give you the tools for deciding between insourcing or outsourcing for your organization.

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00:18:53

How Much of the Consumer Experience Should You Own?

Unpacking the Digital Shelf ·

2020/11/16

Sign up for the live webinar with Joe GerstandSam Silverstein at Grocery Dive

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00:29:02

Ecommerce and Discovery in the Digital-First...

Unpacking the Digital Shelf ·

2020/11/09

Watch Chris Parsons, president of the Americas for the Mayborn GroupBenedict Evans Article

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00:36:40

Interview: The Oprah-fication of Marketplaces,...

Unpacking the Digital Shelf ·

2020/11/06

www.bobsledmarketing.com

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00:33:12

Interview: What Amazon Earnings Foretell for the...

Unpacking the Digital Shelf ·

2020/11/02

Sign up for the new webinar with Melissa

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00:32:44

Figuring It Out on the Fly

Unpacking the Digital Shelf ·

2020/10/26

Sign up for the first session in our Digital-First Omnichannel Strategy Series with Chris Parsons here!

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00:31:36

Interview: Making Retail Safe for Discovery Again,...

Unpacking the Digital Shelf ·

2020/10/19

At a time when every step in the consumer journey must feel safe, retailers have an opportunity to revisit the power of technology and their people to signal safety while re-introducing moments of discovery to drive sales. Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory, brings her vast experience working on retail innovation to a new moment and a new challenge – but one she knows retail will conquer.

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00:31:50

Interview: Ecommerce Tech Stack History, 90s to now:...

Unpacking the Digital Shelf ·

2020/10/12

Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and hundreds of others in the 00s, and has 14 ecommerce technology patents to his name. Join us for this nerdy discussion of the history of the ecommerce tech stack from 1999 to now.

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00:33:35

Interview: New Omnicommerce Research, with Todd...

Unpacking the Digital Shelf ·

2020/10/08

The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.

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00:27:32

Pandemic-Inspired Store Designs

Unpacking the Digital Shelf ·

2020/10/05

Walmart announced new store designs this week. Fast Company said "Walmart’s new store design proves browsing is dead. Get in and get out." Rob and Peter dig into a few of these new designs, and the takeaways for brands are different than you might think.

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346 results

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