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PODCAST

Carl Gould #70secondCEO

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You"re too busy to be reading this, start listening!

business entrepreneurship

All Episodes

01:07

Carl-Gould-#70secondCEO-Perception of Quality

Carl Gould #70secondCEO ·

2024/12/16

Perception of Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a better watch, Timex or Rolex? And what they said was, it went really quiet. I was like, what did I say? And they kind of played along. And then during the

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01:06

Carl-Gould-#70secondCEO-Your Fee is Your Quality

Carl Gould #70secondCEO ·

2024/12/13

Your Fee is Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Increase your fees, because your fee is your quality. Your pricing is the number one way you talk to your clientele, bar none. Bar none. It is the number one language. No, but wait, I'm a PhD, and I got a this, and a blah, blah, blah, blah, blah, blah, blah. Yeah, that's all great until you tell them your price. And then no one cares about

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01:11

Carl-Gould-#70secondCEO-Refresh Your Message

Carl Gould #70secondCEO ·

2024/12/11

Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they search for, I need an upper thoracic Tyrannosaurus Rex surgeon for my upper abdominal region? Or do they say, my stomach hurts? They search based on the

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01:42

Carl-Gould-#70secondCEO-Be Flexible The Smallest...

Carl Gould #70secondCEO ·

2024/12/10

Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to buy the whole box of stuff. What about one item? We were working with a closet installation company, and they said, well, we have this great deal; it's

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0:47

Carl-Gould-#70secondCEO-Offer What Your Industry is...

Carl Gould #70secondCEO ·

2024/12/09

Offer What Your Industry is Not Offering Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Giving a five to one ROI, who are you competing with? Nobody, see what I mean? You thin the herd very quickly with the right promise. Now, whatever your industry's not offering, you offer it. I'll ship it for free, I'll barter with you, I'll deliver or pick it up, we'll do in-house financing, or we'll have a freemium model,

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01:04

Carl-Gould-#70secondCEO-Your Guarantee Stinks

Carl Gould #70secondCEO ·

2024/12/06

Your Guarantee Stinks Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sorry to tell you. Whatever your guarantee is, if you want to tell me what We live in a world of risk reversal.Your clients want to know that it's going to hurt you as much as them if things don't work out. So I'll give you an example of what I mean by that. So I'm a coach, I train coaches. I give what's called a 5 to 1 ROI, which means if you

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01:16

Carl-Gould-#70secondCEO-When the Market is Going Down

Carl Gould #70secondCEO ·

2024/12/05

When the Market is Going Down Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You just lost your job, or someone you know lost their job. So, just to stock up while they're gonna be unemployed, they go out and buy a new car, stop at Best Buy, pick up a new TV, and then stop at another store and load up on all brand new clothes. And they come home, and they say, look, I was just thinking ahead. Oh yeah, oh by the

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01:11

Carl-Gould-#70secondCEO-Sideways Market

Carl Gould #70secondCEO ·

2024/12/04

Sideways Market Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When it's sideways, people are paralyzed, right? I was in Los Angeles one time when there was an earthquake. I was like, what was that? We don't get those on the East Coast, right? And all the native Californians were like, no big deal. It's just an earthquake. I'm like, earthquake, Jesus, right? Now, when there's an earthquake, what are people doing

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01:00

Carl-Gould-#70secondCEO-Premium Risk Free and Create...

Carl Gould #70secondCEO ·

2024/12/03

Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one

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01:05

Carl-Gould-#70secondCEO-Pricing is the 1 Way to...

Carl Gould #70secondCEO ·

2024/12/02

Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they have more money ,it's because they have less money and they only have one chance with that money. So if they believe you can get them from point A to

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0:52

Carl-Gould-#70secondCEO-Pricing is the 1 Way to...

Carl Gould #70secondCEO ·

2024/11/29

Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session,

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01:16

Carl-Gould-#70secondCEO-Fall in Business

Carl Gould #70secondCEO ·

2024/11/28

Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail shop. So you do. You open up the retail shop, you put whatever you want to sell in there, you put a sign on the door, you flip it over, it says

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01:07

Carl-Gould-#70secondCEO-Summer - Sweat Equity

Carl Gould #70secondCEO ·

2024/11/27

Summer - Sweat Equity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We hit 1965. 1965 to 1985, who was born during that time? I was. Gen Xers, right? All you Gen Xers out there. This is why we're always so pissed off, right? This is why we're always upset at the world. Like, oh, come on! Like, everyone's disrespecting me, right? Because it's summer. Summer's all about sweat equity. What happens with sweat

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01:19

Carl-Gould-#70secondCEO-Spring in Business

Carl Gould #70secondCEO ·

2024/11/26

Spring in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So spring, the last spring, was 1946 to 1964, okay? Who was born during that time? Don't raise your hand; I'm not looking to out anybody. What demographic was born during that time? Baby boomers, not the baby boomers, a baby boomer. Every 80 years, there is a baby boomer generation for the last 500 years, always following a world conflict. Just go

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01:02

Carl-Gould-#70secondCEO-Industry Problems You Solve

Carl Gould #70secondCEO ·

2024/11/26

Industry Problems You Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When somebody comes to your website, they're looking to solve two problems. If you are addressing the top problems of the industry, they're going to say, wow, this person really gets me. They understand. Now it says, list the top five industry complaints and, have a chat GPT, write a 550-word blog on how you solve those problems. If

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01:21

Carl-Gould-#70secondCEO Coaching

Carl Gould #70secondCEO ·

2024/11/25

Coaching? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People come into coaching because they have a ceiling somewhere, right? There are some belief systems or rules or values or principles that has got them to a certain level but is preventing them from getting to the next level and specifically in coaching, if somebody starts to take over and says “I’m gonna tell you how is this gonna going all that”, they

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01:27

Carl-Gould-#70secondCEO Coaching Mentoring -Whats the...

Carl Gould #70secondCEO ·

2024/11/22

Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you

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01:10

Carl-Gould-#70secondCEO Discounting - Big Mistake Part 2

Carl Gould #70secondCEO ·

2024/11/21

Discounting - Big Mistake! Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can

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01:30

Carl-Gould-70secondCEO Discounting - Big Mistake Part 1

Carl Gould #70secondCEO ·

2024/11/20

Discounting - Big Mistake! Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the big mistakes that early-stage entrepreneurs make is that they try to discount their way to market share and then once they have a critical mass and then like, “okay now I’m gonna start getting paid what I’m worth,” that’s a huge mistake I mean, if you think about it if Richard Branson or Oprah Winfrey decided to start a

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01:28

Carl-Gould-#70secondCEO-Carls Marketing Rule of Thumb...

Carl Gould #70secondCEO ·

2024/11/19

Carl's Marketing Rule of Thumb - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Use this as honest feedback as to what area of networking or promotion you need to work on, alright? Yeah, maybe explain a little bit more, spend a little bit more time, and get to know the person first personally, okay? And I will get into more techniques and lfl (inaudible) , we thought today we’d start out with the framework

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