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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:39:07

John Ross: Ideal Clients and Innovating Marketing

BE THAT LAWYER ·

2023/07/27

In this episode, Steve Fretzin and John Ross discuss:Differentiating yourself in your marketing.Client engagement and communication.Networking outside of other lawyers and reciprocating referrals.Hiring a marketer to do what you were doing to build your brand and business. Key Takeaways:If you’re doing the exact same thing as everyone else, you will not be noticed.Being broke will force ingenuity. You don’t need a lot of money to get out there, get noticed by your client, and bring in those you can

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00:33:47

Arya Firoozmand: Developing, Sustaining, and...

BE THAT LAWYER ·

2023/07/24

In this episode, Steve Fretzin and Arya Firoozmand discuss:Referrals as a benefit to your clients.Challenges lawyers have when they don’t manage their client databases and relationships.Check-ins with no motive to develop trust.Staying in front of legal tech.Ethical fee sharing between lawyers and how Overture can help you do that. Key Takeaways:You may get referrals from clients for things you don’t do because they trust you. That can always be referred to another lawyer. It also helps keep you top

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00:36:31

Rachel Steininger: The Execution Engine of Success

BE THAT LAWYER ·

2023/07/20

In this episode, Steve Fretzin and Rachel Steininger discuss:The cost of learning how to run a business on your own. What it takes to scale your law firm and how it differs from your early days of practicing law.The secrets to working on your business. Avoiding the Curse of the Competent. Key Takeaways:Personalize the strategies that you have based on where you want to be and who you want to represent. What works for someone else may not work for you. Do the thing that maximizes your value in any

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00:37:36

Merry Neitlich: Building a Strong and Effective Brand

BE THAT LAWYER ·

2023/07/17

In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all interact). Key Takeaways:Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline -

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00:37:00

Lindsay Ellis: Understanding Your Authentic Values

BE THAT LAWYER ·

2023/07/13

In this episode, Steve Fretzin and Lindsay Ellis discuss:Understanding your core values and honoring them in every aspect of what you do. Noticing your values by noticing what is important to you in your day to day. Creating boundaries when you know what you value. Digging deep within yourself to find the calm in the storm. Key Takeaways:You are allowed to make up a definition for the value that is yours. As long as you know what it is, that is what is important. There are no bad values. If it is

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00:36:43

Charlène Gisèle: Beating Burnout to Be That Lawyer

BE THAT LAWYER ·

2023/07/10

In this episode, Steve Fretzin and Charlène Gisèle discuss:Taking the time to be, not just to do.Drivers for burnout in lawyers. The two voices in our head…and our choice on which we listen to. The 6 tell-tale signs of burnout. Understanding stress versus stressors. Key Takeaways:There is little room for anxiety when you are in the moment because you are fully present in the here and now. Burnout affects more than just your career. It affects your mood, your personal relationships, your career, and

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00:33:48

Ben Grimes: Becoming a Better Law Firm Leader

BE THAT LAWYER ·

2023/07/06

In this episode, Steve Fretzin and Ben Grimes discuss:What it means to be a good leader (and how to get better if you aren’t currently one).Why leadership is difficult for lawyers.4 pillars you should look for in a leader.Preparing yourself to lead people and what inspires people in a leader. Key Takeaways:Like with sales, leadership is not taught in law school, but it is something you can learn.When you can demonstrate authenticity at work, you open up the door to allow others to bring their

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00:37:13

Chris Brencans: Optimizing SEO for Your Law Firm

BE THAT LAWYER ·

2023/07/03

In this episode, Steve Fretzin and Chris Brencans discuss:Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - expertise, authority, trustworthiness.Scaling your local SEO efforts and tracking the traffic and leads.AI and legal marketing. Key Takeaways:It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.Fixing your website fundamentals will make a big difference to your online

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00:34:57

Wendy Salajka: Understanding Your PQ to Be a Better...

BE THAT LAWYER ·

2023/06/29

In this episode, Steve Fretzin and Wendy Salajka discuss:The sages and saboteurs in our lives and how they affect what we do.How Positive Intelligence is relevant to running a law firm. Mental health in the legal industry. The 5 powers of the sage and building the human connection first. Key Takeaways:Our brains are not reliable. Sometimes they are for us, sometimes they are against us, and, in an effort to protect us, sometimes they hurt us in their attempts. Giving into the thoughts of your

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00:32:15

Katie Burke: Niching in Multiple Areas with Focus

BE THAT LAWYER ·

2023/06/26

In this episode, Steve Fretzin and Katie Burke discuss:Building a brand for yourself and your law firm. Informing your network about what you’re doing. Developing strategic partnerships. Evolving and growing your network and business. Key Takeaways:If you are interested in more than one, unrelated, area of law, there are ways to make both work, it just takes some creativity and tenacity. Repetition is the key to letting people know what you do. If they don’t have a connection to make a quick quippy

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00:39:57

BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

BE THAT LAWYER ·

2023/06/22

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community. Key Takeaways:How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You

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00:36:47

BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2

BE THAT LAWYER ·

2023/06/19

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately. Key Takeaways:Marketing shows you the door and business development helps you to talk through it. Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what

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00:33:57

Alex McLaughlin: Common Sense Legal Tech for Your Law...

BE THAT LAWYER ·

2023/06/15

In this episode, Steve Fretzin and Alex McLaughlin discuss:Legal tech at every law firm size. Challenges lawyers are having with and without legal technology. The evolution of the legal technology landscape. Utilizing tech for a better work-life balance and to better serve clients. Key Takeaways:Find the right technology that works for you, customize it to your firm, and get the proper training so it can work for you and help, not hinder your day-to-day business. If you have too many technology

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00:32:28

Gerald Maatman: Flipping the Switch to Become a Good...

BE THAT LAWYER ·

2023/06/12

In this episode, Steve Fretzin and Gerald Maatman discuss:Investing in yourself for better business development. The Darwinism of business development. Finding your passion and purpose. Utilizing your skillsets appropriately in marketing. Key Takeaways:In business development, sweat equity pays dividends. You want to get ahead of the problem and deliver value to the clients who end up with that problem. Do a great job on project number one, and project number two will follow. Be able to articulate

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00:33:51

Eric Gros-Dubois: What to Know to Start and Grow Your...

BE THAT LAWYER ·

2023/06/08

In this episode, Steve Fretzin and Eric Gros-Dubois discuss:Eric’s motivations for starting his law firm (and what held him back from taking the first step).Surround yourself with those who are better than you.Working to the highest and best use of your time.Creatively hiring to suit your law firm’s needs. Key Takeaways:You can delegate a task, but you cannot delegate the responsibility. As a manager or a leader, you cannot pass the blame if something goes wrong.Believe you are successful, and act

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00:34:04

Margaret Enloe: Moving You Forward

BE THAT LAWYER ·

2023/06/05

In this episode, Steve Fretzin and Margaret Enloe discuss:Narrowing down what you want to pursue and what drives you. Thinking about change and better habits. Stepping out of the weeds of everyday work to look at the bigger picture of your business. Getting a mentor and/or coach to grow in life and business. Key Takeaways:Better habits start with becoming more self-aware. As you build better habits, your confidence will grow and, as a lawyer, you need to be able to project that confidence to your

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00:30:45

Melissa Griffiths: Managing Stress and Overwhelm for...

BE THAT LAWYER ·

2023/06/01

In this episode, Steve Fretzin and Melissa Griffiths discuss:The connection between the brain and body. The anxieties that we experience today (and why, biologically, they show up in the way they do). Why lawyers are more prone to stress and anxiety than other professions.How HeartMath can assist in dealing with unwanted emotions. The single most effective technique people can use when feeling stressed and overwhelmed. Key Takeaways:It is scientifically proven that the brain and mind can impact the

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00:31:11

Belle Walker: Procedural and Organizational Structure

BE THAT LAWYER ·

2023/05/29

In this episode, Steve Fretzin and Belle Walker discuss:What process mapping is and how it varies from standard operating procedures. Including client touch points in your process map (not just in the standard operating procedure). The value process mapping has for a law firm. Getting started on process mapping for your legal business. Key Takeaways:When starting a process map, have a start point, an end point, and a name for the process map. If a process has concrete steps, that is just a list. If

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00:38:21

Akeisha Johnson: Examining the Case for Engaging a Coach

BE THAT LAWYER ·

2023/05/25

In this episode, Steve Fretzin and Akeisha Johnson discuss:Releasing the people and things that need to be released in your life.Knowing when to charge for the amateur hobby that is getting in the way of your career.Why you should have a coach (and how to identify the right coach for you).Setting performance metrics and evaluating them regularly. Key Takeaways:Cancel culture does not work, but you can give people a safe space to facilitate change with the real problems in the world.A life coach is

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00:32:21

Lewis Landerholm: Scaling Up Your Solo Firm

BE THAT LAWYER ·

2023/05/22

In this episode, Steve Fretzin and Lewis Landerholm discuss:Adapting to the changing law industry. Having the money conversations and asking for the business. Questioning and qualifying potential clients. Creating an org chart for a visual of where you are going (then fire yourself from as many positions as possible). Key Takeaways:The fear of the unknown often hinders moving forward with a necessary hire. Every time you answer “I’ll do it” will keep you as a true solo. If you wish to scale and

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572 results

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