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PODCAST

The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what

technology

All Episodes

29:00

SaaStr 588: Navigating the Rocky Road from...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/09/07

How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth?Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Full video: https://youtu.be/sAXI0nP2YW4 Want to join the SaaStr community? We're the 🌎largest

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23:23

SaaStr 587: The 7 Tips to Setting Yourself Apart...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/09/02

As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Atomico Partner, Irina Haivas, and Principal, Hillary Ball, explore what investors are looking for from the early stage through growth. Full video: https://youtu.be/gP87MIf7Vbk Want to join the SaaStr

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28:41

SaaStr 586: Scaling From $10M-$100M ARR: The Good,...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/31

As Showpad is close to crossing $100 in ARR PJ will share his most important learnings from scaling Showpad as its CEO. He'll cover the hard lessons learned, the highs and the lows on hiring, board dynamics, raising money, internationalization and personal growth. Full video: https://youtu.be/YGfjHVAMFQ0 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr

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24:36

SaaStr 585: The Answers to Scaling, Hiring, and...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/26

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Podcast episode 585 is an excerpt from the AMA. You can watch the full video here: https://youtu.be/AGHRqE54hTg Transcript of full AMA here:

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29:35

SaaStr 584: More Than Revenue: Why Choosing Your...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/24

Most software startups rely on ARR as the first indicator of success. However, not every company understands the power of trust and credibility your first customers bring. Eleonore will speak about Pigment’s customer growth strategy and the approach to build a raving ambassador community. She will also share insight into bringing the trust philosophy into early product development. Full video: https://youtu.be/GpRBa7e6IKs Want to join the SaaStr community? We're the 🌎largest community for B2B

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24:19

SaaStr 583: Scaling Faster, Part 2: An AMA with...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/19

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA. Jason answers questions about marketing and customer acquisition customer onboarding M&A as a growth strategy sales comp plans sustainable scaling sales cycles the fake question that won't go away: "build vs buy" Transcript of the full AMA: https://www.saastr.com/scaling-faster-part-2-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-583/ Want to join the SaaStr

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24:49

SaaStr 582: SaaS Secret Sauce: How the CEO -- CRO...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/17

We’ve learned Saas companies strive to achieve the T2D3 model. Join Bill Binch, Former EVP Sales, Marketo (currently Operating Partner at Battery Ventures) as he discusses Marketo’s success and why the same old playbook needs to be adapted for today. Learn from Bill on how the CEO & CRO relationship shapes this and what new ideas founders need to think through. Full video: https://youtu.be/MS3e6_T5RYs Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe

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25:20

SaaStr 581: The Latest in VC Funding + Scaling SaaS:...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/12

Jason recently opened up an AMA on Twitter Spaces to answer questions about VC funding and scaling in SaaS. This episode is an excerpt of that AMA. Transcript: https://www.saastr.com/vc-funding-scaling-saas-an-ama-with-saastr-ceo-jason-lemkin-pod-581/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora

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26:08

SaaStr 580: Finding Opportunities in Every Challenge:...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/10

In conversation with Matthew Jacobson, Partner at ICONIQ Growth, Miro Founder and CEO Andrey Khusid will share his real-time revelations from growing Miro— which he likens to “building a plane while flying"—and what it takes to create a company that will endure for the longterm. Full video: https://youtu.be/s1Wz1nwASGM Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter:

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32:35

SaaStr 579: Why Event Marketing Matters Even More...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/05

SaaStr’s own Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is our own Jason Lemkin, Founder and CEO of SaaStr. We're cross-posting this great deep dive episode where they discuss how SaaStr has evolved over the last 10 years, and discuss the importance of focusing on field marketing now that folks are eager to get back together.

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24:07

SaaStr 578: The Metrics that Matter, Whether You Are...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/08/03

Which metrics matter and which can distract you when building a fast growth SaaS startup? Index Ventures Partner Molly Alter shares benchmarks for the most important metrics that will accelerate your growth and attract investors in your next round. She will explain how these differ by stages of the business, from Seed to Growth, and for different types of SaaS businesses. Full video: https://youtu.be/UtfXQx4zc7o Want to join the SaaStr community? We're the 🌎largest community for B2B software

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22:17

SaaStr 577: Scaling Faster, An AMA with SaaStr...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/29

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA. Read the full transcript of the AMA: https://www.saastr.com/scaling-faster-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-577 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976

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29:58

SaaStr 576: 7 Secrets to a Successful SMB...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/27

Although core to the European economy, accounting for around 11M companies and 99.8% of businesses in Western Europe, the SMB market has largely been underserved by software providers. Now, companies like PayFit are on a mission to meet this underserved audience’s needs. With its unique and flexible cloud architecture, PayFit has already met the payroll and HR management demands of 7,000+ SMBs across four countries and grown to 900+ employees. Getting to this point from just 40 team members and 200

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31:19

SaaStr 575: The State of SaaS Marketing in 2022:...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/22

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. At Mutiny's The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO Sara Varni. In the eye-opening session, these marketing leaders discuss the market

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25:02

SaaStr 574: 5 Scale-Up Mistakes for Startups with...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/20

Scale-up seems easier than start-up in many ways. You've established product-market fit. You've sold $5 or $10M in ARR. You've found a buyer persona to sell and problem (aka, use-case) to solve. You've answered all the hard questions. Now, all you have to do is scale it up. Easy-peasy, right? Not so fast. In this presentation, I'll cover what I see as the top 5 mistakes made during the scale-up phase based on my experience as a CEO of two startups in the $0 to $100M range, CMO of two in the $50M to

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33:53

SaaStr 573: Scaling from $1 to $10M, an AMA with...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/15

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. This episode is an excerpt of that AMA. See the full transcript: https://www.saastr.com/scaling-from-1-to-10m-an-ama-with-saastr-ceo-and-founder-jason-lemkin-pod-573 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn:

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25:36

SaaStr 572: 10 Mistakes in Building Out Your Revenue...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/13

In this episode of the SaaStr Podcast, Insider Co-Founder and CEO Hande Cilinger will dive into 10 mistakes to avoid in building out a revenue organization. Tune in to this week's episode for Hande’s take on how to best hire, enable, sell, and grow. Watch the full video: https://youtu.be/tnBklWSZJ-g Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr

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25:50

SaaStr 571: 5 More Mistakes the CEO/Founder of...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/08

n this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did. This is Part 2 of Jason and Henry's interview. Part 1 can be found in Episode 570. Watch the full video: https://youtu.be/YLSNCjAqDW0 Blog post:

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23:44

SaaStr 570: 5 Mistakes the CEO/Founder of ZoomInfo...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/06

In this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did. This is Part 1 of Jason and Henry's interview. Part 2 can be found in Episode 571 to be released on June 8, 2022. Watch the full video: https://youtu.be/YLSNCjAqDW0

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22:07

SaaStr 569: Classic Episode: Succeeding As a Young...

The Official SaaStr Podcast: SaaS | Founders | Investors ·

2022/07/01

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Front Co-Founder and CEO Mathilde Collin. Just this week, Front announced their Series D at a 1.7 billion dollar valuation that makes Front one of only 11 SaaS Unicorns founded and led by women. Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter:

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